Planning Director at Nexus/h
Tonbridge, United Kingdom
- Current
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- Planning Director at Nexus/h
- Past
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- Planning Vagabond at Freelance (Self-employed)
- Partner at Fairbrand
- Planner at Woo Communications (The Engine Group)
- Associate Lecturer at St Martin's College
- Creative/ Strategist at RKW
- Education
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- St. Martin's College
- University of Greenwich
- Recommended
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- Industry
- Marketing and Advertising
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Mark Hadfield’s Summary
Planner with a varied background underpinned with agency experience.
I question everything.
I know the balance between creative thinking and rigorous research. When to open it up, and when to limit the possibilities. I've tutored MA Design students, I ran an ethical planning business and work on a range of different clients.
I'm a channel neutral problem solver and use the relevant tools for the job.
I'm energetic yet studious. Ambitious yet modest. I always want to produce my best work ever. I like to challenge convention and embrace pushing boundaries.
I'm always looking for the next challenge and I strive to be better with everything I do.
Mark Hadfield’s Specialties:
Creative thought starters. Consumer journey thinking. Brief writing. Rigorous research. Channel neutral thinking. Writing articles and thought pieces. Understanding of IT and web technologies. Comfortable in front of people. Ambitious. Good with other people. Thinking beyond conventional boundaries.
Mark Hadfield’s Experience
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Planning Director
Nexus/h
(Privately Held; Marketing and Advertising industry)
June 2009 — Present (6 months)
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Planning Vagabond
Freelance (Self-employed)
(Self-Employed; Internet industry)
March 2009 — June 2009 (4 months)
Spending a few months being a person and surrounding myself with real people. People from outside the industry. The people that buy the stuff I usually plan. Gaining insights into what makes these people tick. I'm effectively living inside a focus group for a while.
On top of this I'm traveling and meeting people from different cultures and learning about them, and how they associate with brands and how this differs from how a typical British consumer relates to brands.
For a while, I'm a Planning Sponge. -
Partner
Fairbrand
(Non-Profit Organization Management industry)
January 2006 — June 2009 (3 years 6 months)
Ethical freelance Planning agency set up with Rory Fegan. Clients include Nike Considered (Worldwide), Armstrong World Industries (Rhinofloor), The Kabbalah Centre UK and other smaller brands. The business model utilises a range of freelance experts that are brought on board for relevant projects. Rory and I share Creative Director/ Strategy Director roles.
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Planner
Woo Communications (The Engine Group)
(Marketing and Advertising industry)
July 2007 — March 2009 (1 year 9 months)
I worked in a Planning team of 2 or 3 people on a wide range of clients from on-trade alcohol retail to a number of FMCG brands. My role was client-facing and I also gave numerous internal presentations. I use various tools to help me interrogate strategies, both implicitly and explicitly. My work can be both research-led and creatively-led. Key pieces of work include work produced for Kimberly-Clark, GSK and Pepsico.
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Associate Lecturer
St Martin's College
(Educational Institution; Higher Education industry)
January 2007 — January 2009 (2 years 1 month)
Two years tutoring full time MA students on the MA Design Studies course. My role was facilitating the unpacking of the students previous experience, and then facilitating the development of their major project. I worked with students fro ma range of backgrounds: Graphic Designers, Fine Artists, Product Designers, Chefs, Musicians etc. Their major projects ranged from NPD in ambient foods, to a newspaper written by and for children, all the way to looking at the future of album art.
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Creative/ Strategist
RKW
(Architecture & Planning industry)
July 1999 — July 2007 (8 years 1 month)
I started at RKW as an in house graphic designer, and my role culminated in that of a Senior Creative with complete control over IT and technology budgets. This has given me an excellent understanding of both hardware and software and means I am very confident in using and understanding web technologies.
My role as a creative was to understand and interpret the visual language of architectural drawings and evolve these into simpler versions of information design to show to clients of various standing.
Mark Hadfield’s Education
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St. Martin's College
MA (Dist.) , Design Studies , 2004 — 2006
A superb opportunity to meet people from different creative backgrounds and to share ideas in different contexts. My major project focused on ethical business and marketing and culminated in a freelance business that focuses on Planning, strategic thought and insights.
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University of Greenwich
BA , Architecture , 1996 — 1999
My dissertation focused on social housing and in particular the brutalist block Trellick Tower in West London. Tutelage was from Kester Rattenbury and Sam Jacob from F.A.T. My final project fused the realities of out of town shopping trips to IKEA with the opportunities of visiting a space that opens up the imagination.
Mark Hadfield’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
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- business deals
- reference requests
- getting back in touch
