Director of Marketing and Online Communications at spigit
San Francisco Bay Area
- Current
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- Director of Marketing and Online Communications at spigit
- Past
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- Senior Product Marketing Manager at Connectbeam, Inc.
- Senior Product Marketing Manager at BEA Systems
- Senior Product Manager at Pay By Touch
- Product and Implementation Manager at eFinance Corp. (IdenTrust)
- Vice President at Banc of America Securities
- Senior Assistant Buyer at Hecht’s Department Store, The May Company
- Education
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- University of Virginia - Darden Graduate School of Business Administration
- University of Virginia
- Recommended
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2 people have recommended Hutch - Connections
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321
connections
- Industry
- Internet
- Websites
Hutch Carpenter’s Summary
Results-oriented product and product marketing manager with successful track record of (i) understanding customer success factors; (ii) delivering high quality product requirements to engineering; and (iii) creating powerful external marketing communications that work. Adept in pulling cross-functional teams together to release, launch, and manage products. Seven years’ experience in the enterprise software market.
Demonstrated strength in product marketing, with a specialty in using social media in the product marketing process (see this blog post http://bit.ly/LNK8 for details). Strong writer, who maintains an active blog covering Enterprise 2.0 and social media, with over 200 posts, annual traffic in excess of 140,000 views and a high Technorati rating.
Hutch Carpenter’s Specialties:
social media, business case analysis, workflow process, collaboration, white papers, data sheets
Hutch Carpenter’s Experience
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Director of Marketing and Online Communications
spigit
(Privately Held; Computer Software industry)
March 2009 — Present (5 months)
Engage prospective customers and the market overall through traditional product marketing efforts as well as through social media. Manage customer communities of employees, soliciting feedback for product roadmap and ensuring they get the most out of the spigit platform.
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Senior Product Marketing Manager
Connectbeam, Inc.
(Privately Held; Computer Software industry)
August 2008 — March 2009 (8 months)
Start-up focused on enterprise social bookmarking and integration of social software silos to create the enterprise social network. Major clients include Honeywell and several other Fortune 500 customers.
• Responsible for outbound company messaging, including company blog, webinars, newsletters, white papers, data sheets, trade shows and demos
• Successfully transitioned perception of company from a social bookmarking tool to a participant in the larger discussion of improving corporate performance
• Lead customer engagement efforts, including ROI analysis, and deployment strategies and tactics -
Senior Product Marketing Manager
BEA Systems
(Public Company; 1001-5000 employees; BEAS; Computer Software industry)
February 2008 — May 2008 (4 months)
Leader in the enterprise portal and middleware market. Growth strategy includes Enterprise 2.0, next generation software providing Web 2.0 technologies to corporations.
• Develop marketing initiatives for suite of Web 2.0 technologies: blogs, wikis, mashups, tagging, activity-ranked search results and RSS
• Generate white papers, data sheets and presentations outlining the features, benefits and use cases for Web 2.0 technologies
• Conduct external customer marketing efforts including webinars, email campaigns and trade show presentations
• Meet with analysts to position BEA's Web 2.0 products -
Senior Product Manager
Pay By Touch
(Privately Held; Computer Software industry)
November 2005 — February 2008 (2 years 4 months)
Leader in behavioral targeting for the grocery industry, analyzing consumers’ purchases to drive marketing relevance. Implementations underway for retailers representing 4 million consumers in total.
• Drive timely delivery of requirements for engineering, with 11 PRDs completed thus far addressing separate components of the SmartShop personalized offers system
• Lead whole product operational planning for five releases, coalescing geographically dispersed teams across development, implementation, support, account management, finance, sales and marketing
• Create and present descriptions of SmartShop product functionality to retailer clients
• Authored white paper describing SmartShop solution benefits, successfully used in the sales process and as a persuasion piece for a leading industry blogger
• Define and solicit feedback for the product roadmap -
Product and Implementation Manager
eFinance Corp. (IdenTrust)
(Computer Software industry)
October 2000 — November 2005 (5 years 2 months)
Provider of web-based credit software applications, targeted to Fortune 2000 corporations for evaluation of their commercial customers. Acquired by IdenTrust in January 2004. Clients include Hertz Equipment Rental Corporation and Automated Data Processing.
Hertz Equipment Rental Corporation
• Built predictive behavioral models to assess customers’ likelihood of write-offs; to forecast expected payment days; and to set credit exposure
• Consulted with the client’s Credit Group to streamline workflow and reduce the amount of data purchased, resulting in faster decisions for credit applications and an estimated $500K in cost savings
Automated Data Processing
• Drove efficiency into ADP’s lease application process through a structured approach of activity mapping, process analysis and personnel interviews
• Created account collections application, driving process of requirements gathering, PRD generation, development direction, QA and product release -
Vice President
Banc of America Securities
(Public Company; Investment Banking industry)
August 1996 — February 2000 (3 years 7 months)
Leader in the $1 trillion syndicated loan capital market. Specific responsibility for technology, gaming and healthcare, raising $13.8 billion for 20 clients during the two years of 1998 - 1999.
• Managed the deal cycle: client pitch, T&Cs, offering memo, investor meeting, investor questions, dollar commitments, documentation
• Researched client and industry, translating findings into marketing strategies for client pitches and for investor capital raising
• Managed and mentored six Analysts, assigning deals and increasing their responsibilities over time -
Senior Assistant Buyer
Hecht’s Department Store, The May Company
(Public Company; 1001-5000 employees; Retail industry)
August 1990 — May 1994 (3 years 10 months)
Managed the $2.2 million Waterford Crystal department for a 43-store chain, with responsibility for sales, margins and inventory turnover.
• Applied strict inventory management to the Waterford department, improving sales turns by 15%
• Developed model to forecast sales and inventory needs for 300 Waterford items in 43 stores
• Initiated and managed successful effort to bring the Wall Frames business onto EDI, among the first departments to do so in the Hecht’s Home Store
Additional Information
Hutch Carpenter’s Websites:
Hutch Carpenter’s Interests:
running (marathon pr 2:57) web 2.0 (blogging, social media apps, uses inside the enterprise) parenting (two kids)
