VP, Technology and Digital Production at EVB
San Francisco Bay Area
- Current
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- VP, Technology and Digital Production at EVB
- Director of Technology at EVB
- Past
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- Director, Technology at Euro RSCG
- Founding Partner at Squaretangle LLC
- Co-Founder and Co-President at Atlantico
- Director of Technology at De La Espada
- Partner, Director of Technology at Flavorpill Productions
- Producer / Project Manager at Datek Online
- Lead Web Integrator at T3 Media
- Site Builder, Acting Site Manager (UK) at AGENCY.COM
- Founder and President at DigiSync Technologies
- Recommended
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- Industry
- Marketing and Advertising
- Websites
Husani Oakley’s Summary
Technology and advertising/marketing expert with over 10 years of relevant experience. Clients have included ExxonMobil, Volvo, Dos Equis, Reckitt-Benckiser, British Airways, Charles Schwab, GSK, IBM, Intel, AlliedSignal, ESPN, and Disney. Have also run start-ups in various sectors (Internet / New Media, Furniture). Currently VP, Technology and Digital Production at EVB.
Husani Oakley’s Specialties:
marketing, advertising, branding, technology strategy, web development, web 2.0, user generated content, social networking.
Husani Oakley’s Experience
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VP, Technology and Digital Production
EVB
(Privately Held; Marketing and Advertising industry)
August 2009 — Present (4 months)
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Director of Technology
EVB
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2008 — Present (1 year 7 months)
EVB, an award-winning ad agency based in San Francisco, creates digital and tv campaigns for clients such as Adidas, Intuit, Kodak, Levi's, and more.
Responsibilities:
- Lead team of motion designers, Flash programmers, back-end programmers, and QA.
- Ensured that software development was managed to keep client satisfaction high, and internal workflow operating smoothly.
- Provided leadership to technical staff -- assessed and recommended technical staffing needs, recruited / motivated staff, set departmental performance goals, assigned resources.
- Made decisions about technology platforms, languages, and third-party solutions for client engagements.
- Provided Internet strategies for blue-chip clients and led development of client solutions. -
Director, Technology
Euro RSCG
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
February 2006 — May 2008 (2 years 4 months)
2006's Global Agency of the Year (Advertising Age), Euro RSCG creates award-winning interactive marketing campaigns for clients such as Volvo, Reckitt Benckiser, Hyatt, Schwab, Kraft Foods, IBM, Novatis, Schering-Plough, and Intel.
Responsibilities:
- Led NY technical organization and worked closely with Creative, Account, and Finance/Admin practices on all aspects of cross-functional projects.
- Worked with other offices to plan and execute cross-office projects.
- Ensured that software development was managed to keep client satisfaction high, and internal workflow operating smoothly.
- Provided leadership to technical staff -- assessed and recommended technical staffing needs, recruited / motivated staff, set departmental performance goals, assigned resources.
- Made decisions about technology platforms, languages, and third-party solutions for client engagements.
- Provided Internet strategies for blue-chip clients and led development of client solutions. -
Founding Partner
Squaretangle LLC
(Internet industry)
June 2004 — January 2007 (2 years 8 months)
A holding company, Squaretangle's mission is to conceptualize, execute, and/or spin-off both traditional and new media brands.
My responsibilities and accomplishments include:
- Lead development of brands and business models
- Overall brand / marketing strategic planning and execution
- Conceptualized and launched three subsidiaries, one of which has been bought -
Co-Founder and Co-President
Atlantico
(Partnership; 1-10 employees; Furniture industry)
January 2005 — July 2005 (7 months)
Atlantico designs, manufactures, and sells warm minimalist, solid wood furniture, enabling customers to create a tranquil and peaceful home.
My responsibilities and accomplishments included:
- Co-managed all day-to-day operations, including marketing, technology,
logistics, sales, and customer support
- Overall brand / marketing strategic planning and execution
- Business development and public relations
- Created multilayered brand with strong, relevant, emotional connection to
target audience
- Created a consistent product line
- Co-designed and co-built entire website and CRM/CMS/product database
backend -
Director of Technology
De La Espada
(Privately Held; 11-50 employees; Furniture industry)
November 2003 — January 2005 (1 year 3 months)
With stores in New York City, San Francisco, and London, high-end furniture retailer De La Espada offers a wide variety of warm, modern furniture design.
My responsibilities and accomplishments included:
- Technology lead for all in-house and client-facing software applications, front-
end and back-end
- Development and maintenance of proprietary software applications for email
marketing campaigns, website content management, order processing,
customer relations, and third-party supplier resource management
- Conceptualized, designed (infrastructure and front-end), and developed all
company back-office functionality -
Partner, Director of Technology
Flavorpill Productions
(Privately Held; 11-50 employees; Internet industry)
January 2001 — October 2003 (2 years 10 months)
Flavorpill is a weekly email newsletter of filtered cultural event reviews in seven cities. Sublit Industries,a
subsidiary, is a marketing firm specializing in the creation of permission-based email newsletters.
My responsibilities and accomplishments included:
- Development of strategic alliances, marketing strategies, and new business
- Technology lead for all in-house and client-facing software applications, front-
end and back-end, for mailer content management, statistical analysis, and
mass email deployment
- Expanded Flavorpill NYC subscription from 800 to 25,000 in one year via viral
marketing techniques
- With two business partners, grew company from ten writers in one city to 150
writers and four cities in three years -
Producer / Project Manager
Datek Online
(Public Company; 201-500 employees; Financial Services industry)
April 2000 — October 2000 (7 months)
Before merging with Ameritrade, Datek Online was one of the nation's top online brokerage firms, targeting day-traders and other technologically-savvy users.
My responsibilities and accomplishments included:
- Managed four-person team responsible for all online marketing initiatives
- Art direction of outsourced digital marketing units
- Led redesign of main website and account application process
- Led options trading account application process design
- Planned technologies and marketing units for a consumer-facing road show
- Worked with advertising agency to develop online components of $150 million
ad campaign -
Lead Web Integrator
T3 Media
(Privately Held; 51-200 employees; Internet industry)
November 1998 — May 1999 (7 months)
Rated by US News and World Report as one of the top ten interactive agencies of 1997, T3's specialty was developing web presences mainly for art- and theatre-related companies, later expanding to larger brands.
My responsibilities and accomplishments included:
- Front-end programming and back-end integration for AlliedSignal web
development project
- Liaison between back-end programmers and project management
- Launched AlliedSignal Aerospace website under budget and ahead of schedule -
Site Builder, Acting Site Manager (UK)
AGENCY.COM
(Public Company; 5001-10,000 employees; ACOM; Marketing and Advertising industry)
February 1998 — November 1998 (10 months)
AGENCY.COM was one of the world's largest full-service interactive agencies, with over 6,000 employees globally. Clients included blue-chip companies such as British Airways, Texaco, and Oppenheimer Funds.
My responsibilities and accomplishments included:
- Directed sub-contractor produced websites for British Airways.
- In the UK, managed three-person team redesigning British Airways website.
- Front-end programming for British Airways, Texaco, Oppenheimer Funds.
- Developed British Airways website emergency procedures guidelines, detailing
website actions and modifications to be taken in case of in-flight emergency.
- Developed British Airways website brand consistency document.
- Conceptualized an online "choose your own adventure"-style movie editing
application for Urban Desires, one of the Internet's first e-zines.
- Assisted in development of in-house training sessions. -
Founder and President
DigiSync Technologies
(Privately Held; 1-10 employees; Information Technology and Services industry)
May 1995 — December 1997 (2 years 8 months)
Small, youth-run consulting firm servicing small businesses. DigiSync's specialties included building small local area networks and intranets. At it's peak, the firm employed four people and had quarterly revenues of $15,000.
My responsibilities and accomplishments included:
- Development of all client projects
- Business development, client relations
Additional Information
Husani Oakley’s Websites:
Husani Oakley’s Interests:
music (opera, baroque, jazz, altrock), drinking well-made martinis, chain-smoking, making lists with relatively witty contents. oh, and coffee.
Husani Oakley’s Groups:
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Online Advertising Professionals -
Agency.com Alumni -
FWA -
Euro RSCG Worldwide employees and alumni -
Society of Digital Agencies
Husani Oakley’s Honors:
Winner, ad:tech Best User-Defined Experience, 04/21/2009: Unbutton Your Beast (Levi's)
Winner, FWA Site of the Day, 10/11/2008: The Jingle Generator (Intuit)
Winner, FWA Site of the Day, 10/2/2008: DorkDodge (JC Penney)
Winner, FWA Site of the Day, 9/11/2008: Unbuttoned (Levi's)
Winner, Web Marketing Association's WebAwards, 2008: What Came First (McDonalds)
Nomination, Webby Awards, 2008: May Cause Confidence (Clearasil)
Gold Web Award, American Association of Webmasters, 2007-2008: husani.com
Winning Website, Webmaster Awards, 2007: husani.com
Winner, Stand-out Website Awards, 2007: husani.com
Winner, CoolHompages, 2007: husani.com
Husani Oakley’s Contact Settings
Interested In:
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