Hunter Boyle

Current

• Content Marketing Director at MarketingExperiments

Past

• Account Executive at Steege/Thomson Communications
• Editor, Marketing Manager at Progressive Business Publications
• Principal at Hunter Boyle Creative Communications

• Editor, Special Projects at Industry Standard
• New Media Director & Editor at Quinlan Publishing Group
• Production Manager at The Republic of Letters

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Education

• Rice University
• Boston University

Recommended

27 people have recommended Hunter

Connections

402 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company
• My Website

Hunter Boyle’s Summary

Creative marketer and optimization strategist with more than 14 years of experience in content marketing, multimedia and publishing, and business development.

Track record of achieving business goals and improving ROI via multichannel communications.

My background includes:

• developing campaigns, content products and media for a variety of markets: subscription sales, B2B lead generation, B2C marketing, nonprofits and philanthropy

• lead generation/nurturing, sales, business development, account management and client relations

• directing and optimizing multichannel marketing initiatives: SEO, PPC, email, direct mail, TM, social media, PR

• strategic consulting on a variety of content marketing and media initiatives, ranging from SMBs and nonprofits to Fortune 500 organizations

Hunter Boyle’s Specialties:

Internet marketing: website and landing page optimization, strategic planning, information architecture, usability, content and business development, search marketing (SEO/PPC), e-mail, social media, link building, lead generation, analytics, copywriting, conversion growth, sales, ecommerce, B2B, B2C, publishing, nonprofits, multichannel and integrated marketing and fundraising communications, volunteering, campaign development.

Hunter Boyle’s Experience

• Content Marketing Director

  MarketingExperiments

  (Privately Held; Market Research industry)

  March 2008 — Present (1 year 9 months)

  Content Marketing Director for MarketingExperiments, a division of MECLABS Group. Managing Editor from start through April 2009.
  
  Spearheaded growth of content marketing, digital and social media channels for optimization research firm, including: biweekly webinars, research briefs, special reports, email newsletter, blog, and social media networks.
  
  Key achievements include:
  
  • Increased webinar attendance by 185%; transformed these educational events into lead-generation efforts averaging 500+ attendees and 19% lead rate
  
  • Doubled opt-in email house list to 92,000+ subscribers; implemented testing and optimization plan
  
  • Revamped blog content strategy and increased unique visits by 56% YOY in 2009
  
  • Led social media strategy that yielded 8,000+ new fans via Twitter, LinkedIn, RSS in Q2-Q4 2009
  
  • Launched new webinar video series; special reports series; email, blog and site redesigns
  
  • Expanded lead generation and demand generation initiatives such as joint webinars and whitepapers
  
  • Conducted regular presentations, virtual and live, on web marketing, optimization and testing

• Account Executive

  Steege/Thomson Communications

  (Marketing and Advertising industry)

  September 2006 — February 2008 (1 year 6 months)

  Developed and directed integrated marketing campaigns for national/regional clients.
  
  Key achievements included:
  
  • Introduced multichannel marketing services (SEO, PPC, optimization, email, social media) to client base through new services, education and training
  
  • Launched award-winning site and integrated campaign for RWJF national asthma program; achieved top five SEO rank, exceeded campaign goals for unique visits and asset downloads in two months
  
  • Doubled web-based leads for Fulfillment Works through SEO, copy and site optimization campaign
  
  • Optimized Subaru Cherry Blossom Festival site for 61% more pageviews, 23% more unique visits
  
  • Produced media projects for University of Pennsylvania’s $3.5B capital campaign, Annie E. Casey Foundation’s $500,000 annual awards program, Smithsonian Institution’s annual reports

• Editor, Marketing Manager

  Progressive Business Publications

  (Privately Held; Publishing industry)

  November 2002 — August 2006 (3 years 10 months)

  Managed a variety of information products in both editorial and marketing roles for B-to-B publisher, including:
  
  Managed and expanded a variety of content products for specialized B2B publisher and media firm.
  
  Key roles and achievements included:
  
  • Editor-in-chief of Internet Marketing Report newsletter and ancillary e-zine, Marketing Update, with combined circulation of 50,000+
  
  • Editor-in-chief of What’s Working in Sales Management newsletter and Sales & Marketing Update e-zine, with combined circulation of 50,000+
  
  • Developed and launched multimedia sales training tool in 2004 and pilot blogging program in 2005
  
  • Grew circulation and revenue for group of audioconferences and publications in sales, marketing, finance, and nonprofits
  
  • Covered industry conferences (SES, ACCM, eMA) and virtual events in sales and marketing
  
  • Committee member and presenter at PBP annual conferences

• Principal

  Hunter Boyle Creative Communications

  (Marketing and Advertising industry)

  August 1998 — December 2005 (7 years 5 months)

  Launched a consultancy to tackle a wide range of creative marketing and publishing projects, including:
  
  • Web development, design, usability, SEO or copywriting: Ubisoft, AND1, Binger, Swinerton, DriveSavers, Renaissance Ballroom, Tepha, The Knowledge Foundation
  
  • Digital photography: Philadelphia Chamber of Commerce magazine, Virgin UK book cover
  
  • Provided strategic and tactical marketing communications services, as a consultant and agency contractor, ranging from usability and analytics to SEO, design, production and copywriting

• Editor, Special Projects

  Industry Standard

  (Privately Held; Publishing industry)

  August 1999 — January 2001 (1 year 6 months)

  Led teams to develop content and ecommerce projects for national business magazine’s online division.
  
  Key achievements included:
  
  • Managed content for key areas of award-winning website, including news and research packages, directories and special reports; managed content production cycle for 18 email newsletters
  
  • Slashed production time for online content packages by up to 70% for faster news turnaround
  
  • Hired, trained and managed staff of 12, including producers, researchers, writers, designers

• New Media Director & Editor

  Quinlan Publishing Group

  (Publishing industry)

  August 1997 — August 1999 (2 years 1 month)

  Directed online publishing and marketing initiatives while serving as editor for legal publisher.
  
  Key achievements included:
  
  • Tripled online traffic and doubled web-based leads in one year with marketing strategy that included microsites, content partnerships, targeted ads, search optimization and link building
  
  • Handled all areas of site development, from design and advertising to analytics and reporting with WebTrends
  
  • Editor-in-chief of Grants for Cities and Towns Biweekly newsletter
  
  • Produced, designed and wrote copy for marketing and direct mail collateral

• Production Manager

  The Republic of Letters

  (Privately Held; Newspapers industry)

  September 1996 — August 1997 (1 year )

  Designed, produced and copyedited the premiere issue of author Saul Bellow's literary magazine.
  
  Key achievements included:
  
  • Worked with publishers to create a unique look and feel for the publication – now a collector’s item
  
  • Designed cover and page layouts, managed print production, recruited and trained new designer

Hunter Boyle’s Education

• Rice University

  Publishing 1996 — 1996

  • Awards for best presentation and best book cover design
  • Developed the program's first Website
  • Designed nine original book covers and catalog

  Activities and Societies:

  Rice University Publishing Program

• Boston University

  BS, magna cum laude , Journalism , 1994 — 1996

  • Directed music videos, designed and developed multimedia press kit for jazz quartet
  
  • Completed London study program and editorial internship at British magazine, Nine to Five

  Activities and Societies:

  London Programme Spring 1995, Features reporter for Loci.com (BU/Barnes & Noble ezine) 1995-1996

Additional Information

Hunter Boyle’s Websites:

• My Blog
• My Company
• My Website

Hunter Boyle’s Interests:

nonprofits, charities, volunteering, strategic planning, writing, copywriting, journalism, photography, travel, art, film, video, design, publishing, multimedia, languages (Spanish, Italian)

Hunter Boyle’s Groups:

Specialized Information Publishers Association (SIPA)
South Florida Interactive Marketing Association (SFIMA)
American Marketing Association (AMA) -- Jacksonville/Tampa
Toastmasters International
Boston University Career Advisory Network
World Affairs Council
Philadelphia's Young Nonprofit Leaders (PYNL)
Greater Philadelphia Cares
Charity Focus

•    The Industry Standard
•    LinkedSEO
•    Inbound Marketers - For Marketing Professionals
•    Specialized Information Publishers Association
•    Marketing Executives Group
•    Search Engine Strategies Conference & Expo
•    AWA - Advanced Web Analytics (+1000 Web Analytics members)
•    eMarketing Association Network
•    MECLABS Group
•    MarketingSherpa
•    MarketingExperiments Optimization
•    Online Advertising Professionals
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Multichannel Marketing
•    Search Marketing Salon
•    Search Engine Land
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Boston University Alumni
•    South Florida Interactive Marketing Association
•    Search Engine Watch
•    ExactTarget Users
•    BU College of Communications Alumni
•    Online Marketing Network
•    Linked by Tampa Bay / Orlando
•    B2B Online Marketing
•    Media Professionals Worldwide
•    Examiner.com
•    Forrester
•    TBTF - Tampa Bay Technology Forum
•    FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals
•    Florida Marketing & Communications Association
•    Email Experience Council
•    Boston University - College of Communication
•    Social Media Club
•    B2B Conversion Optimization Network
•    Webcasting & Webinars Best Practices
•    Jacksonville Regional Chamber of Commerce
•    PubCon
•    Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
•    Ebooks, Ebook Readers, Digital Books and Digital Content Publishing
•    Google Analytics
•    American Marketing Association - Jacksonville Chapter
•    min Media Group
•    Content Marketing
•    B2B Lead Nurturing
•    B2B Lead Generation Roundtable
•    Demand Metric Community
•    RegReady Advertising and Publishing Co-Registration Network (coregistration & lead generation)
•    MarketingExperiments Optimization Training Alumni

Hunter Boyle’s Honors:

MarketingExperiments Certification
(2009, Email Messaging Optimization)
(2008, Landing Page Optimization)

Horizon Interactive Award
MarCom Award
(2007, for PediatricAsthma.org site/campaign)

Best Speaker and Best Evaluator
(2007, Toastmasters presentations)

Emerging Leaders Board Training Program
(2006, PYNL)

Social Change Leaders program
(2004, Greater Philadelphia Cares)

Best Presentation
Best Book Cover Design
(1996, Rice University Publishing Program)

Hunter Boyle’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch