Content Director at MarketingExperiments
Jacksonville, Florida Area
- Current
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- Content Director at MarketingExperiments
- Past
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- Account Executive at Steege/Thomson Communications
- Editor, Marketing Manager at Progressive Business Publications
- Principal at Hunter Boyle Creative Communications
- Editor at Industry Standard
- Editor/New Media Director at Quinlan Publishing Group
- Production Manager/Copyeditor at The Republic of Letters
- Education
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- Rice University
- Boston University
- Recommended
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16 people have recommended Hunter - Connections
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- Industry
- Marketing and Advertising
- Websites
Hunter Boyle’s Summary
Creative editor and business developer with more than 14 years of experience in publishing, marketing and content development.
With a diverse background ranging from journalism to art and design, my work has included:
• writing, editing, designing and producing publications and marketing campaigns (print, online, multimedia);
• managing multichannel and integrated marketing campaigns (direct mail, email, online ads, SEO, PPC, social media);
• lead generation and business development (B2B and B2C);
• strategic consulting on a variety of initiatives, with an emphasis on SMB and nonprofits.
Passion for nonprofits and socially responsible organizations.
Hunter Boyle’s Specialties:
Internet marketing: website and landing page optimization, strategic planning, information architecture, usability, content and business development, search marketing (SEO/PPC), e-mail, social media, link building, lead generation, analytics, copywriting, conversion growth, sales, ecommerce, B2B, B2C, publishing, nonprofits, multichannel and integrated marketing and fundraising communications, volunteering, campaign development.
Hunter Boyle’s Experience
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Content Director
MarketingExperiments
(Privately Held; Market Research industry)
March 2008 — Present (1 year 5 months)
Content Director for MarketingExperiments, a division of MECLABS Group, which also includes MarketingSherpa and InTouch. (Previously held position of Managing Editor through April 2009.)
Responsible for several publishing and content initiatives, including: webinars, research briefs, the MarketingExperiments Blog and Journal email newsletter, and social media initiatives.
Also involved in managing several marketing, optimization, lead generation and demand generation initiatives.
• Increased average webinar attendance by 158% in 2008
• Grew MarketingExperiments Journal email list by 49% in 2008
• Significantly improved lead-generation and sales results -
Account Executive
Steege/Thomson Communications
(Marketing and Advertising industry)
September 2006 — February 2008 (1 year 6 months)
Managed marketing and fundraising communications initiatives for clients in higher education, health care, philanthropy, and arts & culture organizations. Projects included:
• University of Pennsylvania: Developed campaign fundraising video, books, and collateral for Dental and Nursing schools as part of Penn's $3.5 billion "Making History" capital campaign.
• Robert Wood Johnson Foundation: Developed and promoted the award-winning PediatricAsthma.org website, including strategy, content development and multichannel marketing campaign (SEO, PPC, e-mail, direct mail).
• Subaru Cherry Blossom Festival: Audited and optimized the 2008 festival website, contributing to gains of 61% more pageviews and 23% more unique visitors than previous years' site.
• Wrote copy and/or developed publications for Smithsonian Institution, Annie E. Casey Foundation, Pennsylvania Hospital, The American College, ECRI Institute, and more. -
Editor, Marketing Manager
Progressive Business Publications
(Privately Held; Publishing industry)
November 2002 — August 2006 (3 years 10 months)
Managed a variety of information products in both editorial and marketing roles for B-to-B publisher, including:
• Editor-in-Chief, Internet Marketing Report newsletter; also developed and authored PBP's first blog for IMR
• Marketing Product Manager for a portfolio of newsletters covering marketing, sales, finance, and nonprofits
• Managing Editor, Custom Sales Training on CD-ROM
• Editor-in-Chief, What's Working in Sales Management newsletter
• Editor, Sales News Update and Marketing Update e-newsletters
Also wrote and edited copy for variety of e-mail, direct mail and PPC marketing efforts. Committee member and presenter at PBP editorial conferences. -
Principal
Hunter Boyle Creative Communications
(Marketing and Advertising industry)
August 1998 — December 2005 (7 years 5 months)
Provided strategic and tactical marketing communications and creative services, as a consultant and within agencies, including:
• website audits, production and design
• content development and copywriting
• website and search engine optimization
• online marketing and lead generation
• website analytics
• graphic design, branding and identity
• commercial photography.
Clients included: Greater Philadelphia Chamber of Commerce, AND 1, Ubisoft, Virgin UK, Binger Catalog Design & Marketing, DriveSavers, Renaissance Ballroom, Swinerton Inc., Tepha, The Knowledge Foundation. -
Editor
Industry Standard
(Privately Held; Publishing industry)
August 1999 — January 2001 (1 year 6 months)
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Editor/New Media Director
Quinlan Publishing Group
(Privately Held; Publishing industry)
August 1997 — August 1999 (2 years 1 month)
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Production Manager/Copyeditor
The Republic of Letters
(Non-Profit; Publishing industry)
September 1996 — August 1997 (1 year)
Hunter Boyle’s Education
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Rice University
Publishing 1996 — 1996
Awards for best presentation and best book cover design.
Developed the program's first Website.
Designed nine original book covers and catalog.- Activities and Societies:
- Rice University Publishing Program
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Boston University
BS, magna cum laude , Journalism , 1994 — 1996
Study abroad program in London, England.
Published travel articles, interviews and reviews in Nine to Five, a weekly British magazine, during editorial internship.
Designed and developed a CD-ROM, including filmed and editing original music videos.
Wrote articles for Webzines and designed cover of student political magazine.
Additional Information
Hunter Boyle’s Websites:
Hunter Boyle’s Interests:
nonprofits, charities, volunteering, strategic planning, writing, copywriting, journalism, photography, travel, art, film, video, design, publishing, multimedia, languages (Spanish, Italian)
Hunter Boyle’s Honors:
MarketingExperiments Certification
(2009, Email Messaging Optimization)
(2008, Landing Page Optimization)
Horizon Interactive Award
MarCom Award
(2007, for PediatricAsthma.org)
Best Speaker and Best Evaluator
(2007, Toastmasters presentations)
Emerging Leaders Board Training Program
(2006, PYNL)
Social Change Leaders program
(2004, Greater Philadelphia Cares)
Best Presentation
Best Book Cover Design
(1996, Rice University Publishing Program)
Hunter Boyle’s Contact Settings
Interested In:
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
