Hugo Guzman

Current

Vice President - SEO & Social Media at Zeta Interactive

Past

V.P. of Marketing & Senior Editor at Real Football 365, Inc.
SEO Manager at CBS Interactive

Education

Florida International University

Recommended

8 people have recommended Hugo

Connections

246 connections

Industry

Internet

Websites

Hugo Guzman’s Summary

Marketing and business development professional with both in-house and agency experience. A proven track record of coordinating and managing SEO and social media programs for companies ranging from startups to Fortune 500 corporations.

Hugo Guzman’s Specialties:

Business development, site-side optimization, keyword research, link building, social media optimization, blogging, blog optimization, content building, community building, SEO copywriting, content syndication and relationship building, analytics and reporting, client presentations, account management, project management, training, blogging

Hugo Guzman’s Experience

Vice President - SEO & Social Media

Zeta Interactive

(Privately Held; Marketing and Advertising industry)

August 2007 — Present (2 years)

Hugo Guzman is vice president of SEO & Social Media for Zeta Interactive, an Advertising Age top 50 digital marketing agency based in New York. He leads SEO and social media programs for over 25 Fortune 1000 clients, including several world-renowned brands, and manages a team of 14 specialists and analysts. In his tenure with Zeta, he has helped develop SEO and social media best practices documentation for clients and internal staff. Hugo also serves as subject matter expert for client and prospect sales pitches and crafts proposals and SOWs for client contracts. He is also a regular contributor to Zeta’s corporate blog (blog.zetainteractive.com) and has served as a guest poster on the prestigious industry portal, seobook.com. He has also been mentioned on mainstream marketing portals such as ClickZ.com

Hugo is heavily involved in content-development projects for clients and prospects and also serves as a subject matter expert on the interplay between the various interactive marketing disciplines including email, search, social media, development, and creative. He led transition and training of overseas operations staff, spearheaded development and automation of search and social media related technology processes, helped retain over 80% of total client base and his team has already secured 10 new clients in the first quarter of 2009.
V.P. of Marketing & Senior Editor

Real Football 365, Inc.

(Internet industry)

January 2005 — August 2007 (2 years 8 months)

Developed long-term content development strategies. Managed all marketing and public relations initiatives. Grew SEO traffic from less than 100 referrals per month to well over 40,000. Secured syndication relationships with dozens of independent publishers, growing direct traffic referrals via content syndication from 50,000 per month to well over 250,000 per month. Helped develop user profile platform and grew user membership from 0 to 2,500 within a span of four months. Helped manager over a dozen professional writers on a daily basis.
SEO Manager

CBS Interactive

(Internet industry)

September 2004 — December 2005 (1 year 4 months)

Responsible for coordinating all organic search engine optimization initiatives. Collaborated on social media and community initiatives. Collaborated on affiliate and syndicate management and development initiatives. Managed pay-per-click efforts for the fantasy sports division. CBS.SportsLine.com is an Alexa top 250 website, and is one of the largest sports portals in the world.