Hollis Tibbetts

Director, Software Strategy - Global Mergers and Acquisitions Group, Dell, Inc.

Location: Austin, Texas Area
Industry: Computer Software

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Hollis Tibbetts's Overview

Current

Director, Software Strategy - Global Mergers and Acquisitions Group at Dell, Inc.

Past

Founder & Principal Analyst at Artemis Ventures
Head of Product Marketing, Integration Division at Pervasive Software
VP Marketing at Aruna Solutions, Inc

Managing Director at 411 Consulting
VP Product Marketing & Product Management at M7 Corporation
Sr. Director, Product Marketing at webMethods
Director, Marketing at OnDisplay
Manager, Business Development at KIVA Software (Now AOL/Netscape)
Various Sales, Business Development, Technical, Product Management (see below) at Sybase
Sr. Technical Sales Representative at Ingres
Software Specialist at Cognos Corp.
Pre and Post Sales Support Analyst at SPSS, Inc.
Sr. Programmer Analyst at Northwestern University

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Education

DePaul University
Northwestern University

Recommendations

6 people have recommended Hollis

Connections

500+ connections

Websites

One of the most widely read author/experts on the Internet on technology and strategy for Integration, Data Management, SaaS, Cloud, Modernization & Social Media - with 50,000 article reads monthly.

Software strategy, marketing and technology expert with deep expertise in maximizing software company growth by accelerating sales, driving product strategy and increasing company/product visibility.

A major proponent of leveraging good common sense in an industry that often seems to have overlooked common sense.

Specialties

Key Skills:

• Corporate Marketing
• Product Marketing
• Product Management
• Technical Pre-sales
• Business Development
• Salesforce Readiness
• Social Media
• Demand Generation
• Go to Market Planning & Strategy

Key Technologies:

• SaaS
• Cloud
• Integration
• Big Data
• Data Management

Other:

• Peculiar Sense of Humor
• Common Sense

Director, Software Strategy - Global Mergers and Acquisitions Group

Dell, Inc.

Public Company; 10,001+ employees; DELL; Information Technology and Services industry

April 2012 – Present (3 months) Round Rock, TX

I create and execute on strategies for maximizing software company growth.

Founder & Principal Analyst

Artemis Ventures

July 2010 – April 2012 (1 year 10 months) Austin, TX

Leading-edge software consultancy focused on the creation of insanely great software and wildly successful software companies through a deep and comprehensive understanding of customers, target customers, markets and technologies.

Current projects include:

- 5 technology and marketing blogs/websites which are read over 40,000 times a month:

1) "Integration Edge" technology blog on ebizQ, dedicated to the explosion of data and turning data into a competitive advantage.

2) Featured author at Social Media Today "the world's foremost thinkers on social media"

3) "Software Marketing 2011" software marketing blog, focused on best practices for strategic and tactical enterprise software marketing.

4) Sys-Con Media - focused on strategies for the creation of amazing companies and products.

5) ArtemisVentures.us - business website.

- Upcoming book - building successful innovative software companies. A collection of "best practices" to follow, "worst practices" to avoid.

- Consulting/Advisory work for software concerns in SaaS, Cloud, Data Management, Big Data, and Social Media industries with a focus on marketing, product launch, go-to-market and turn-around strategies.

Head of Product Marketing, Integration Division

Pervasive Software

Public Company; 201-500 employees; PVSW; Computer Software industry

January 2009 – July 2010 (1 year 7 months) Austin, TX

Responsible for website, product positioning, analyst relations, social media, sales readiness and lead generation.

Launched completely new 300+ page website and increased web traffic by 30% at no additional cost and reduced website maintenance requirements by over one-third.

Achieved most favorable rating ever for Pervasive in Gartner Magic Quadrant.

Launched new social media campaigns and new software download strategy, resulting in over 500 net new leads per month while reducing costs by 20%.

Record quarterly revenue 5 quarters in a row.

VP Marketing

Aruna Solutions, Inc

Privately Held; 11-50 employees; Information Technology and Services industry

January 2005 – January 2009 (4 years 1 month)

Aruna Solutions is a Business Intelligence software company that applies breakthrough technology to dramatically reduce total cost of ownership and time-to-benefit for organizations building data marts and data warehouses - while providing improved flexibility and 10 to 1000+X improvements in performance.

www.arunasolutions.com

Managing Director

411 Consulting

November 2003 – December 2005 (2 years 2 months)

Leveraged acknowledged expertise in server-class software to establish a successful consulting venture specializing in technologies such as J2EE, Web services, service-oriented architecture, integration platforms, Business Intelligence and DBMS software.

VP Product Marketing & Product Management

M7 Corporation

Public Company; 1001-5000 employees; BEAS; Computer Software industry

September 2002 – November 2003 (1 year 3 months)

Successfully launched the 1.0 product for this leading-edge developer of J2EE products. Responsible for the overall product marketing success of the M7 suite, including communications, product launch, product positioning, collateral, sales tools, analyst relations and demand creation.

Sr. Director, Product Marketing

webMethods

Public Company; 5001-10,000 employees; SOW; Computer Software industry

April 1999 – September 2002 (3 years 6 months)

Played pivotal role in positioning groundbreaking technology from a technology into a compelling business advantage. Responsible for sales readiness, leading to strongest revenue growth of any US software company in the period 1998 - 2002 and the most successful software IPO to date in 2000.

Selected for CEO Leadership Circle – a CEO-driven initiative to identify and mentor next generation of executive management and assign them with challenging new business initiatives. Heavily involved in Merger & Acquisition activity, including technology analysis, financial and technical due diligence.

Director, Marketing

OnDisplay

Public Company; 501-1000 employees; VIGN; Computer Software industry

November 1997 – February 1999 (1 year 4 months)

Innovated a radically new corporate and product positioning which transformed undifferentiated low-value technology into leading developer of rapid integration solutions for Web sites, e-commerce and ERP applications. Achieved recognition of company by Computerworld as a HOT 100 company, and highly successful IPO in 1999.

Manager, Business Development

KIVA Software (Now AOL/Netscape)

January 1997 – November 1997 (11 months)

Designed and managed compelling VAR, OEM and Systems Integrator programs for this rapidly growing enterprise application server software company which was acquired by Netscape in 1997.

Various Sales, Business Development, Technical, Product Management (see below)

Sybase

Public Company; 1001-5000 employees; SY; Computer Software industry

September 1991 – January 1997 (5 years 5 months)

Promoted five times in six years to positions of increasing responsibility for this innovative and rapidly growing enterprise data management company.

Western Area Manager, Partner Service

Created and implemented new partner programs in North America that vaulted Sybase from 9th to 3rd in VAR Business News annual report card. Built and directed a team of 20.

Group Product Manager, Distributed Products

Lead the strategic direction of the Distributed Products Group.

Senior Product Manager

Spearheaded the product direction of the Sybase Replication Server and ensured sales readiness.

District Technical Manager

Achieved 143% of yearly quota in first year. First in revenue per Sales Consultant, second in both percentage of quota as well as in total generation of revenue in North America.

Senior Sales Consultant

Twice awarded Sales Consultant of the Quarter for the 8 state district..