
Independent Marketing and Advertising Professional
Greater Philadelphia Area

Independent Marketing and Advertising Professional
Greater Philadelphia Area
Communications professional with more than 10 years of experience in healthcare marketing and public relations. Expertise in strategy, planning, feature writing, publication editing and website managment. Special expertise in major event planning and promotion.
Creative marketing solutions, creative event planning, copywriter, copyediting, marketing communications strategy, feature writing, publications
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
Communications professional with more than 10 years' experience in healthcare marketing and public relations. Expertise in strategy, planning, feature writing, publication editing and website managment. Special expertise in major event planning and promotion.
(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)
July 2000 — 2007 (7 years)
Developed and directed the marketing and public relations strategies for E-Marketing (internal and external), as well as the women’s, children’s and neurology programs of excellence. Served as editor of HealthSavvy, leading the strategy and content development of Virtua Health's award-winning consumer newsletter. Provided system-wide consultation and leadership on marketing, public relations, media, event planning and employee communications. Directed staff development to meet organizational strategic initiatives, increase productivity and improve performance.
(Hospital & Health Care industry)
1997 — 1999 (2 years)
Bachelor of Arts , Journalism, Public Relations and Advertising , 1994 — 1996
Magna Cum Laude graduate
writing, fitness, autism awareness and fundraising
HealthSavvy: 2006 Platinum Award, MarCom Creative Awards; 2006 Print Communicator Award of Distinction; 2006 National Health Information Merit Award; 2006 Honorable Mention Platinum PR Award, PR News; 2005 Gold Award, MarCom Creative Awards
Virtua's Women's Health Symposium: 2006 Merit Award for Special Event, Healthcare Marketing Report; 2006 National Health Information Merit Award
Patient education, "When You Bring Your Baby Home": 2002 National Health Information Bronze Award; 2002 Silver Healthcare Advertising Award, Healthcare Marketing Report
Patient education, "OB Admission Packet": 2002 Honorable Mention, Healthcare Marketing Report
Parenting Today: 2004 Merit Aster Award & 2003 Silver Aster Award, Marketing Healthcare Today; 2004 Honorable Mention, MarCom Creative Awards; 2004 Bronze Healthcare Advertising Award & 2003 Gold Healthcare Advertising Award, Healthcare Marketing Report
"A Glimpse into the Womb...": 2003 Honorable Mention, IABC Silver Quill Awards.