Hristo Radichev

Hristo Radichev

Internet Manager at Reader's Digest Bulgaria and MK countries

Bulgaria

Current
Past
Education
  • Sofiiski universitet Sv. Kliment Ohridski
  • Sofiiski universitet Sv. Kliment Ohridski
Connections
70 connections
Industry
Marketing and Advertising
Websites

Hristo Radichev’s Summary

Marketing Specialist with detailed knowledge of both online direct marketing and the Bulgarian FMCG market. Previously involved in marketing activities of a large Bulgarian high-tech manufacturer of intruder and fire alarm systems, responsible for the web site maintenance and advertising materials, market research of domestic and foreign markets and market potential evaluation. Current job as Internet Product Manager, responsible for Internet eDM campaigns, banner campaigns, web site maintenance and development, internet promotions etc. in Reader's Digest Bulgaria.

Hristo Radichev’s Specialties:

Online marketing, direct marketing, desk research, market potential evaluation, branding, organizational tasks, banners campaign evaluation etc.


Hristo Radichev’s Experience

  • Internet Manager

    Reader's Digest Bulgaria

    (Privately Held; 1001-5000 employees; RDA; Publishing industry)

    August 2007Present (2 years 5 months)

    Responsible for online & direct mail campaigns' setting, corporate and campaign website re-design and maintenance, other organizational tasks.

  • Columnist

    Progressive Magazine

    (Newspapers industry)

    October 2006Present (3 years 3 months)

    Monthly comments over the FMCG market in Bulgaria in particular product categories.

  • Co-Organizer of sports tournaments

    "S.K." Tournaments

    (Sports industry)

    May 2001August 2008 (7 years 4 months)

    Co-organizing streetball, mini-football and beach volleyball tournaments in Sofia, Plovdiv, Varna, Rousse, Samokov, Borovets etc.

  • Marketing Specialist

    Teletek Electronics JSC

    (Electrical/Electronic Manufacturing industry)

    November 2006August 2007 (10 months)

  • Project Manager

    GfK Bulgaria

    (Public Company; 51-200 employees; Market Research industry)

    October 2005November 2006 (1 year 2 months)

    Project Manager of GfK Leaflet Monitor, GfK Shopping Monitor and GfK Shopper Typology progects. These projects are concentrated in the FMCG market and in retail chains' development in Bulgaria.

  • Fieldwork Organizer

    GfK Bulgaria

    (Public Company; 51-200 employees; Market Research industry)

    November 2004October 2005 (1 year )

    Organizer of a team of 250 interviewers, responsible for market research surveys fieldwork.

  • Copyist-Salesman

    Kodak Express Bulgaria

    (Public Company; 51-200 employees; Consumer Services industry)

    June 2002November 2004 (2 years 6 months)

    Working with a mini photo-laboratory, printing pictures, selling photographic materials etc.


Hristo Radichev’s Education

  • Sofiiski universitet Sv. Kliment Ohridski

    Master , International Relations , 20032008

  • Sofiiski universitet Sv. Kliment Ohridski

    Bachellor , Sociology , 20002004


Additional Information

Hristo Radichev’s Websites:

Hristo Radichev’s Interests:

Sociology, Literature, Heraldry, Photography, Travelling, Poetry, Onomastics, Retail Trade

Hristo Radichev’s Groups:

Hospitality Club, Couchsurfing, Atlantium (www.atlantium.org), National Geographic

  •    Digest Connect
  •    GfK - Alumni
  •    Direct Marketing Association "Official"
  •    Marketing and Advertising Professionals in Bulgaria
  •    Direct Marketing Questions & Answers

Hristo Radichev’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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