Howard Scott
Head of Digital Content at National Trust
- Location
- London, United Kingdom
- Industry
- Marketing and Advertising
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Howard Scott's Overview
- Current
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- Head of Digital Content at National Trust
- Digital Consultant at Taylor Made Media TV Ltd
- Operations Director at Mobileize
- Executive Director at British Interactive Media Association
- Visiting Lecturer at University of Southampton
- Past
-
- Digital Marketing Consultant at HIPPOWASTE
- Digital Marketing Consultant - Head of Digital at Conran Design Group
- Regional Representative at British Interactive Media Association
- Digital Marketing Director at Sequence - Your Digital Agency
- Head of Digital Marketing at The Marketing Store
- Senior Digital Project Manager at TEQUILA\ London
- Internet Manager at image100
- Managing Director at Return True Limited
- CTO/Head of Interactive at The Digital Partners Limited / Leagas Delaney
- Web Master at Argonaut Software Limited
- Education
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- University of Southampton
- Recommendations
-
19 people have recommended Howard
- Connections
-
500+ connections
- Websites
Howard Scott's Summary
I help companies understand what digital can do for them.
I have over 16 years experience in the global digital marketing and communications industry.
I have a hybrid background covering technology, creative thinking, strategy and delivery.
I have worked with many global house-hold names and brands of all shapes and sizes, and have deliberately remained sector agnostic to get the widest possible experience and opportunities.
I am an Executive Director of the British Interactive Media Association (BIMA) and a visiting lecturer at Southampton University on the MA in Digital Marketing course.
I can be found on twitter as @howard_scott and would love to talk with you.
View my visual infographic CV here http://re.vu/Howardscott
Howard Scott's Experience
Head of Digital Content
National Trust
Nonprofit; 1001-5000 employees; Nonprofit Organization Management industry
January 2013 – Present (5 months) Swindon, United Kingdom
Digital Consultant
Taylor Made Media TV Ltd
Privately Held; 1-10 employees; Media Production industry
April 2013 – Present (2 months) Soho, London
Operations Director
Mobileize
November 2011 – Present (1 year 7 months) London, United Kingdom
Mobileize is a new approach to location and mobile based search.
Instead of focussing on apps or operating systems, we manage the underlying data that drives awareness of individual business locations in mobile search.
We work with businesses that have 50+ locations, ensuring each one reaches the largest possible audience, regardless of the consumers mobile search scenario or technology used.
The end result is increased footfall, dwell time and transaction value within every location.
Executive Director
British Interactive Media Association
Nonprofit; 1-10 employees; Internet industry
October 2011 – Present (1 year 8 months) London, United Kingdom
Chair of the Membership working group
Visiting Lecturer
University of Southampton
Educational Institution; 5001-10,000 employees; Higher Education industry
March 2010 – Present (3 years 3 months)
Speaking to students about digital marketing, trends and agency life
Digital Marketing Consultant
HIPPOWASTE
Privately Held; 51-200 employees; Environmental Services industry
June 2012 – January 2013 (8 months) Portsmouth, United Kingdom
Digital Marketing Consultant - Head of Digital
Conran Design Group
Privately Held; 11-50 employees; Design industry
October 2011 – December 2012 (1 year 3 months) London, United Kingdom
Identifying improvements to agency strategic offering and delivery process methods, including liasing with preferred 3rd parties. Long term, working on overall digital business plan, cross-group (Havas/EuroRSCG) collaboration and new business generation.
Clients: Burberry, Rolls Royce, Visa
Regional Representative
British Interactive Media Association
Nonprofit; 1-10 employees; Internet industry
May 2010 – October 2011 (1 year 6 months)
Regional Representative for Wales, raising awareness of the benefits of BIMA to the digital business sector within the country.
Digital Marketing Director
Sequence - Your Digital Agency
Privately Held; 51-200 employees; Marketing and Advertising industry
September 2009 – October 2011 (2 years 2 months)
Helping the company to grow in all ways to become a well recognised and widely respected full-service digital agency covering all aspects of the industry, not just our historically important (and still important!) website design & build business. New business strategy, digital marketing strategy, culture & process change consultancy, organic & incremental growth.
Head of Digital Marketing
The Marketing Store
Privately Held; 501-1000 employees; Marketing and Advertising industry
January 2007 – June 2009 (2 years 6 months)
Ran the digital marketing department for TMS London, being responsible for all areas of the business including strategic direction, growth through new and existing clients, team recruitment and management, and general digital inspiration throughout the agency.
Senior Digital Project Manager
TEQUILA\ London
Public Company; 51-200 employees; Marketing and Advertising industry
February 2005 – January 2007 (2 years)
Managed the project management and delivery aspect for all digital work through TEQUILA\ London from brief through to publication. Significant strategic input into new business development/pitching process as well as growth for existing clients. Worked on award winning campaigns for The Sun and Canon.
Internet Manager
image100
2003 – 2005 (2 years)
Whilst this was predominantly a client-side role, there were agency-like client engagements with companies such as Corbis and Getty Images. Senior management position reporting directly to the CEO. Revolutionised digital business strategy across the entire organisation. Drastically reduced hard costs with improvements to hosting environments and outsourcing production. Increased sales by 52% year-on-year, 2003 vs 2004. Moved digital business into several new territories including France, Germany and the USA. Implemented industry-first digital asset management system
CTO/Head of Interactive
The Digital Partners Limited / Leagas Delaney
1999 – 2001 (2 years)
Joined as Lead Developer but quickly promoted to CTO with senior management team responsibilities within two years. Ran team of nine developers & Database Administrators ensuring technical efficiency and delivery excellence across the whole business.
Howard Scott's Projects
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Snow+Rock App for Windows Phone 7
- January 2010 to January 2011
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Try out our ‘drive to purchase’ demo live at http://www.mobileize.co.uk on your mobile
- 2013 to Present
The unique thing about MOBILEIZE is that it would allow you to plan campaign strategies that allow individual stores or groups of stores to choose the timing, frequency or nature of an in-store campaign or promotional element which would be served up to the shoppers mobile [via GPS].
Great for Retailers and Manufacturers.
For our clients the end result is increased footfall, dwell time and transaction value within every location.
Howard Scott's Skills & Expertise
Howard Scott's Education
University of Southampton
Media, Film and Communications and Contemporary Culture BA(Hons), Film, culture, cyberspace/internet theory, postmodernism
1993 – 1996
Activities and Societies: President & Founder, Surfing Secretary, Outdoor Persuits Manager, Athletics Union Bar 1994-95
Howard Scott's Additional Information
- Websites:
- Interests:
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digital marketing, the internet, snowboarding, new technology, cooking, wine
- Groups and Associations:
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M IDM, BIMA
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![Integrated Communications Management [an Integrated Marketing Community] logo](http://m.c.lnkd.licdn.com/media/p/3/000/033/10d/09d1e5d.png){kind=small}
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