Howard Moskowitz

Current

• Owner at Moskowitz Jacobs Inc.

Education

• Harvard University
• City University of New York-Queens College

Recommended

2 people have recommended Howard

Connections

216 connections

Industry

Market Research

Websites

• My Website
• Wharton Tool
• My Company

Howard Moskowitz’s Summary

HOWARD R. MOSKOWITZ, president of Moskowitz Jacobs Inc., founded 1981. Dr. Moskowitz is an experimental psychologist in the field of psychophysics .Moskowitz graduated Harvard University in 1969 with a Ph.D. in experimental psychology. Prior, graduated Queens College (New York), Phi Beta Kappa.. degrees in mathematics and psychology. Written/edited 20 books, published 400+ refereed and conference articles, lectures widely.

Recent work:

EXPERIMENTAL DESIGN & JURY SELECTION: experimental design of messaging for juror selection (with law firms),

HIGH END & LUXURY: understanding the mind of the ‘high end customer’ .. with Alex Gofman, Marco Bevolo, Stefano Marzano

RESTORING NATIONAL BUSINESS COMPETITIVENESS: Create a national institute which teaches companies and entrepreneurs to use experimental design .. tool to understand customer needs, .best way to recover the national strength of a country's business ...

MIND GENOMICS(TM),... Instead of having broadcast, have narrowcast -- like today's medical world. Type people by blood and genetics (i.e.,intervention) tests & recommend specific treatment. And so advertising should be targeted to the DNA mind-set of a prospect, who is given the appropriate granular message, with the right information for that customer, and in the right tone. Scientific outcome -- Addressable Minds. Business application -, targeted & relevant messaging..

Newest efforts
PRODUCTS, PRICES, PEOPLE: Emeritus Professor Eugene Galanter (Columbia University) and Matthias Silcher.

THE SHELF: Research on the store shelf, from the viewpoint of experimental design of packages, eye movements,and neurophysiological 'side measures'. With Johanna Fyrjbjork & Rieko Shofu

YOU: What you need to know to make it as a professional. An ethical testament & mentoring guide for the new professional, new researcher, graduate student. I'm publishing it through Amazon's Surge..New experiment in publishing!!!!

Howard Moskowitz’s Specialties:

NEW STUFF...New and existing products, specifically the actual design of the product / package / communication (that's from the psychophysics background),

and....

NEW VISIONS & ORGANIZING PRINCIPLES...MIND GENOMICS: targeted/optimized communication ..sequencing the genome of the customer mind through Addressable Minds technology

Howard Moskowitz’s Experience

• Owner

  Moskowitz Jacobs Inc.

  (Privately Held; Market Research industry)

  1981 — Present (28 years )

  MJI, the company, uses technologies which enable clients to discover the algebra of their customer's mind, from the point of view of communications (ideas, graphics), and products. These discoveries lead naturally to developing new concepts/products and Mind Genomics (sequencing or typing the consumer mind, for more exact targeted innovation & messaging).
  
  In simple terms, CLIENTS CREATE BETTER PRODUCTS, COMMUNICATE MORE CLEARLY & COGNENTLY, AND THEN GET RICHER

Howard Moskowitz’s Education

• Harvard University

  Ph.D. , Psychophysics (Exptl Psychology) , 1965 — 1969

  You are welcome to complimentary (aka FREEBIE) articles published on a variety of topics, including aspects of professional development.
  
  Please write to: mjihrm@sprynet.com

  Activities and Societies:

  Student of S.S. Stevens, studied with George Miller, Richard Herrnstein, BF Skinner, intellectual 'grandson' of Edwing Garrigues Boring, THE HISTORIAN OF PSYCHOLOGY, and so forth ... from the days when Harvard Psychology was distinctly oriented to hard science and philosophical 'operationism'...boot camp for a long and not-always-easy career!!!,,

• City University of New York-Queens College

  BA , Psychology, Mathematics , 1961 — 1965

  Activities and Societies:

  I owe my career to three people:
  Louis M. Herman..who told me to study mathematics and who inspired my career from the 'get-go'..Thank you!!
  
  William F. Reynolds...student of Spence, who taught me what psychology could be about, and who inspired...Rest in Peace,
  
  
  Banesh Hoffmann...collaborator with Albert Einstein, who instilled in me a love of mathematical analysis and the vision of what mathematics could do... Rest In Peace

Additional Information

Howard Moskowitz’s Websites:

• My Website
• Wharton Tool
• My Company

Howard Moskowitz’s Interests:

Writer (poetry) Art history ..getting into it much more deeply General culture through The Teaching Company..exercise + culture + insight...it doesn't get any better than the Divine Comedy on an Elliptical Trainer with Professor Rufus Fears... I'd say that was fairly close to mystical knowledge.. Mystic crystal revelation, and the mind for inspiration

Howard Moskowitz’s Groups:

ESOMAR, American Marketing Association, Association for Chemoreception Research, International Society of Psychophysics, ASTM (American Society for Testing & Materials), Institute of FoodTechnologists, Market Research Council, Advertising Research Foundation

•    eMarketing Association Network
•    Harvard University Alumni
•    Queens College Alumni
•    Consumer Insights Interest Group
•    Sensory Evaluation
•    Food & Drink: Innovation
•    Strategy, Marketing & Innovation Forum
•    Chemosensory Perception
•    MBA in a DAY
•    IVY GROUPS - The Professional Network for Ivy League Alumni
•    Marketing Research Quantitative Analytics Forum (MRQAF)

Howard Moskowitz’s Honors:

Numerous awards... Scientific Director's Gold Medal for outstanding research at the U.S. Army Natick Laboratories, the first PDMA Cresheim Award, and the 2001, 2003, 2004 & 2006 awards by ESOMAR for his innovation in web-enabled, self-authored conjoint measurement, & weak signals research in new trends analysis.

In 2004 became a Fellow of the IFT (Institute of Food Technologists), and awarded the David R. Peryam lifetime achievement prize by the American Society for Testing and Materials.

In 2005 he received the Charles Coolidge Parlin Award from the American Marketing Association, its highest award, for his contributions to the science and application of market research.

In 2006 he was awarded the first Research Innovation Award by the Advertising Research Foundation.

In 2006 he was also inducted into the Hall of Fame of New York’s Market Research Council

Howard Moskowitz’s Contact Settings

Interested In:

• consulting offers
• new ventures
• business deals
• reference requests
• getting back in touch