Interactive Marketing & Biz Dev Executive (early stage startups) ~ Online Revenue Generator & Evangelist
Greater New York City Area
- Education
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- Georgia Institute of Technology
- Recommended
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10 people have recommended Howard - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Howard Kaplan’s Summary
Marketing professional who learned early on the powerful relationship between revenue & customers (and these lessons often came in the kitchens of delis, bars & restaurants as opposed to meetings and boardrooms)
My approach to driving revenues centers around understanding who the audience is and what motivates them, leveraging digital mediums to measure what they do (as opposed to what they say they'll do) and relentlessly working the gap between their actions, and those we want to motivate.
Howard Kaplan’s Specialties:
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Marketing in 2000 and beyond: Highly Accountable & Customer-centric Marketing, Online Conversion, Web Analytics, Demand Generation, Multi-channel Selling Strategy, Persuasion Architecture, Contextual Communication Planning, 3-dimensional Persona Creation, Technology Adoption Lifecycle, Customer & Product Evangelism
Howard Kaplan’s Education
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Georgia Institute of Technology
BSCS , Computer Science , 1995 — 1999
