Howard Kaplan

Current

• Chief Operating Officer at Future Now, Inc.

Education

• Georgia Institute of Technology

Recommended

6 people have recommended Howard

Connections

467 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company

Howard Kaplan’s Summary

Marketing professional who learned early on the powerful relationship between revenue & customers (and these lessons often came in the kitchens of delis, bars & restaurants as opposed to meetings and boardrooms)

My approach to driving revenues centers around understanding who the audience is and what motivates them, leveraging digital mediums to measure what they do (as opposed to what they say they'll do) and relentlessly working the gap between their actions, and those we want to motivate.

Howard Kaplan’s Specialties:

.
Marketing in 2000 and beyond: Highly Accountable & Customer-centric Marketing, Online Conversion, Web Analytics, Demand Generation, Multi-channel Selling Strategy, Persuasion Architecture, Contextual Communication Planning, 3-dimensional Persona Creation, Technology Adoption Lifecycle, Customer & Product Evangelism

Howard Kaplan’s Experience

• Chief Operating Officer

  Future Now, Inc.

  (Privately Held; 11-50 employees; FUTR.OB; Marketing and Advertising industry)

  August 2007 — Present (1 year 2 months)

Howard Kaplan’s Education

• Georgia Institute of Technology

  BSCS, Computer Science, 1995 — 1999

Additional Information

Howard Kaplan’s Websites:

• My Blog
• My Company