Howard Greenstein

Howard Greenstein is a Social Media Consultant, helping companies understand and adopt the latest web technologies that let them communicate with their customers more effectively. He works with his clients on communities, social networking, blogs, and podcasting .

Previously, Howard was CEO and Executive Director of Social Media Club, a trade association for business and media professionals and bloggers, podcasters and citizen journalists. Social Media Club is promoting networking, best practices, standards and ethics in the Social Media Field.

Prior to this, he was Sr. Director of Management Programs at the School of Continuing and Professional Studies at NYU, overseeing curricula and faculty in HR, Project Management, Small Business and Entrepreneurship. He created a Certificate in Coaching that has been nationally recognized.

He was the Director of Operations at the Twin Towers Fund. The Fund was started by Former Mayor Giuliani for the uniformed Rescue workers killed during the attack on the World Trade Center on September 11th, 2001.

Howard was in Business Development at streaming media startup Sorceron after serving as a Technical Evangelist for Microsoft's Internet products, including Internet Explorer 4.0 and Windows Media Technologies.

At startup company Netcast in 1997, he was Director of Operations and Customer Service. He has also worked for JP Morgan, Credit Lyonnais, and BBDO in technology and consulting roles.

Howard was co-founder and board member of the World Wide Web Artist's Consortium and a member of the Board of NYNMA. He is currently on the board of the New York Software Industry Association (NYSIA).

Howard has been featured in the New York Times, Fast Company Magazine, New York Post, New York Daily News, and the Silicon Alley Reporter.

He has a Masters of Interactive Telecommunications from New York University, and a Bachelors of Science from Cornell University. He is also a coach.

Howard Greenstein’s Specialties:

Social Media and Web 2.0, Evangelist, Community Builder, IT management, Business Development, Streaming Media, Not-for-profit management, Marketing, Project Management, Coaching

Howard Greenstein’s Experience

Director of Programs and Special Interest Groups

NYSIA

(Non-Profit; Non-Profit Organization Management industry)

March 2008 — Present (1 year 9 months)

As a consultant, I'm in charge of marketing, events and SIGs for NYSIA, which supports the software industry in New York.
CEO and President

The Harbrooke Group, Inc.

(Internet industry)

March 2007 — Present (2 years 9 months)

The Harbrooke Group is a Social Media Strategy firm that specializes in helping companies communicate with their customers using the latest web technologies in the Web 2.0, Social Networking and online community space. It brings a network of additional consultants from around the world together for different projects based on their unique capabilities and experiences.

Howard Greenstein is a Social Media Strategist and Evangelist, and President of the Harbrooke Group. He has been involved in cutting edge technology applications including online communities and streaming media for over fifteen years. Howard Greenstein’s years of experience in the technology world, combined with his background as an executive coach, help him bridge the gap between business needs and technology requirements, allowing him to facilitate difficult business conversations and focus on the required results of any project. Here are some representative projects.
Guild Member

Guildsmiths

(Computer Software industry)

2007 — Present (2 years )

One of a group of consultants called the Guildsmiths.
President and Organizer

Social Media Club NYC

(Computer Software industry)

September 2006 — Present (3 years 3 months)

Local chapter head of Social Media Club, NYC.
Class Officer, Class of '88

Cornell University

(Computer Software industry)

2003 — Present (6 years )
Organizer and Board Member

PodcampNYC

(Media Production industry)

October 2006 — April 2008 (1 year 7 months)

PodcampNYC is an UnConference, run by volunteers who create the agenda with the participants, and organize the conference every year. In 2007 we incorporated for the 2008 camp, and I am a member of the board of directors.
Blogger

Confabb.com

(Computer Software industry)

2007 — February 2008 (1 year )
CEO and Executive Director

Social Media Club

(Privately Held; 1-10 employees; Computer Software industry)

January 2007 — May 2007 (5 months)
Organizer

Podcamp NYC

(Computer Software industry)

2006 — 2007 (1 year )
Sr. Director, Management Programs

New York University

(Educational Institution; 10,001 or more employees; Higher Education industry)

September 2003 — March 2007 (3 years 7 months)

In this role I managed the curricula, faculty and student relationships for continuing education in Management, Leadership, Coaching, Entreprenurship, Project Management, Instructional Design, Corporate Training, and Publishing.
Director of Operations

Twin Towers Fund

(Civic & Social Organization industry)

December 2001 — August 2003 (1 year 9 months)

I helped create and manage the office infrastructure for the 3rd largest 9-11 related non-profit in NYC. We supported the families of the fire, police and Port Authority rescue workers killed at the World Trade Center. I managed services and also distributed over $168MM to these families, and we successfully managed our final distribution of funds and closed down by September 2003.
Business Development Director and Alchemist

Sorceron

(Privately Held; 51-200 employees; Internet industry)

May 2000 — October 2001 (1 year 6 months)

Managed the business plan, gathered input from rest of management team and wrote and rewrote it. Worked with potential customers, investors, and partners to gather requirements or make deals.
Oversaw customer relationship and all aspects of creation of a proof-of-concept for Financial Firm and TV network. Created Company Website while managing creative and web programmers. Acted as recruiter for several positions.
Technical Evangelist and Program Manager

Microsoft

(Public Company; 10,001 or more employees; MSFT; Internet industry)

March 1997 — May 2000 (3 years 3 months)

Technology Consultant: Pursuade customers to test and implement unreleased or beta technologies.
Provide technical architecture, feature, and development assistance to customers.
Business Development and Marketing: Obtain customer requirements for new and future products. Get customers to agree to join programs, be reference accounts, give endorsements, or partner.
Community Evangelism: Create events, present at user group or trade show functions, be a Microsoft presence for local community.
Streaming Media Advertising Effort: Co-conceived of a way to create a content and advertising ecosystem in the Streaming world. Worked with top Windows Media partners and ad agencies to encourage creation of streaming advertising to support streaming content. Worked with developers to add advertising features into Windows Media product.
Windows DNA Roadshow: Planned multi-city tour promoting the "Windows DNA and COM+ Technology Initiative." Coordinated speakers, logistics, presentations
Co-Founder

WWWAC.ORG

(Computer Software industry)

1994 — 2000 (6 years )
Director of Operations

Netcast

(Privately Held; 11-50 employees; Internet industry)

February 1996 — March 1997 (1 year 2 months)

* Built hardware architecture for the Netcast Network, a 24/7 multimedia and audio entertainment service on the Internet.
* Integrated Broadcast Electronics radio systems and Windows NT computer technologies used in the Netcast network. Planned back office system for tracking users of the Netcast service and auditing the results. Administered company back office technology, email, file sharing, security and networking.
* Managed construction project with architect and general contractor.
Associate & Project Manager

J.P. Morgan and Company

(Public Company; 5001-10,000 employees; Financial Services industry)

September 1992 — February 1996 (3 years 6 months)

* Investigated all "New Media" products, including interactive and Internet applications. Reviewed advanced Desktop Video Conferencing products, Multimedia creation and video server technology.
* Producer for E-clips, a kiosk-based interactive employee newsletter and databank. Researched stories, worked with outside producer in pre-production, attended video shoots, managed paper edits, oversaw off-line edits and worked on quality control and quality assurance.
* Managed system of 30 Proprietary Desktop Video Conferencing workstations for traders, researchers and sales people at the SVP and Managing Director level. Had 99%+ uptime.
* Supported and coordinated staff for more than 2,200 Macintosh computers, mail and file servers. Designed and programmed HyperCard-based application for personnel project used by more than 3,000 people worldwide.
Assistant Treasurer

Credit Lyonnais

(Public Company; 501-1000 employees; Financial Services industry)

January 1991 — August 1992 (1 year 8 months)

* Created training material and trained local and branch office staff on proprietary systems.
* Worked to integrate desktop PC and Mac systems with VAX systems within the bank
* Performed acceptance testing of networking cables and electrical systems prior to the firm's move to 6th Avenue offices.
* Performed various technical support duties
Media Planner and Technical Support

BBDO

(Public Company; 501-1000 employees; Marketing and Advertising industry)

September 1988 — August 1990 (2 years )
Disc Jockey

WVBR

(Privately Held; 1-10 employees; Broadcast Media industry)

September 1984 — June 1988 (3 years 10 months)

Howard Greenstein’s Education

New York University

Certificate , Personal and Life Coaching , September 2004 — December 2004

As Director over this program, I took all the classes and did the work to achieve the certificate, though it cannot be awarded to a department administrator.
New York University

Masters , Interactive Telecommunications , September 1992 — December 1995
Cornell University

BS , Industrial and Labor Relations , September 1984 — May 1988

Additional Information

Howard Greenstein’s Websites:

Howard Greenstein’s Groups:

-- WWWAC - World Wide Web Artists Consortium - Cofounder and original Board Member - 1994-1998 www.wwwac.org
-- NYNMA - New York New Media Association - Program Committee Chairman and Board Member 2001-2
-- NYSIA New York Software Industry Association - Member of the Board 2004-Present