
at Marketeers Deutschland GbR
Frankfurt Am Main Area, Germany

at Marketeers Deutschland GbR
Frankfurt Am Main Area, Germany
After spending over 20 years in the European IT-industry watching the rise and fall of many so called "big players" alongside with this ever changing marketplace I have decided to brake up my tents and move on to something more earthly, something that always triggered my inspiration. HORSES :-)
In 2004 I founded HORSELITE Products with the goal to make a difference. Ever since all the efforts at HORSELITE Products are directed towards 100% sustainability within an industry that so far did not care much about environmental issues.
100% sustainability takes 200% motivation and 150% of neverending effort in convincing people that working with and for HORSELITE is the right thing to do.
My days now are not less stressful, but wholesome, because at the end of each day I can look at myself in the mirror knowing I have done my share to work towards a better tomorrow.
I have been raised and trained with in the IT-industry by the very people who brought the first PC´s onto the European markets.
Went from secretary to marketing-manager and consultant and have seen almost everything happen.
I am now learning new things every day ! I am trying to combine this with my knowledge and my past experiences in marketing and sales.
Trying to go different routes, opening different channels and looking for strategic partnerships along with thinking out of the box .
(Sporting Goods industry)
February 2000 — Present (9 years 11 months)
Development, manufacturing and worldwide distribution of 100 % chrome-free saddlery-goods.
Strategic planning and implementation of a "100% sustainabilty-concept" on a global basis for this product-line.
(Marketing and Advertising industry)
January 1998 — Present (12 years )
GREEN ISSUES, Horses, eventing, development of new sales-concepts for the equine sector, Animal Health and Welfare-issues, oriental dance, my 4 T´sers (terrible teen-agers)
AFTB, USEF, GEF (FN)
Mayor, Ft.Hood, Tx / Kouma Village