President
Orange County, California Area
- Current
-
- President at SmartReply, Inc and TheLiveLine, LLC
- Past
-
- Executive Vice President, Operations and Client Strategy at SmartReply, Inc
- Executive Director at Catalina Marketing
- VP Marketing at KlickBack.com
- Marketing Executive at Sears, Roebuck, and Co.
- Database Marketing Manager at Parable
- Education
-
- Massachusetts Institute of Technology
- University of Redlands
- Cuesta Community College
- Recommended
-
15 people have recommended Eric - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Eric Holmen’s Summary
Balancing innovative ideas with pragmatic-minded management.
Follow me on Twitter: http://twitter.com/eholmen
2008 - 2010: Marketing and Media Cabinet Post: American Heart Association
2008 - 2010: Board of Directors: Susan G. Komen for the Cure of Orange County.
2007: Board of Directors: SmartReply, Inc.
Eric Holmen’s Specialties:
Innovation Process & Management
Strategic Planning
Consumer Direct Marketing
Opt-in Marketing
Eric Holmen’s Experience
-
President
SmartReply, Inc and TheLiveLine, LLC
(Privately Held; Marketing and Advertising industry)
January 2007 — Present (2 years 11 months)
SmartReply makes mobile valuable
For both marketers and consumers.
Here's how:
1- SmartReply's mobile advertising network delivers requested text messaging and advertising to the audiences of our network of 1,320 broadcasters (radio, cable, newspaper) and publishers (website, mobile search, etc).
2-SmartReply's customer nurturing programs increase the activity and value of our client's databases of mobile customer relationships. From basic SMS contests to sophisticated relationship building programs.
3-SmartReply's mobile commerce solution will help retailers conduct transactions in their stores by using their mobile phone as a payment device without any additional technology than what is native on 98% of all phones.
4-We have more surprises brewing that fit the specific criteria of:
a) adding equal value to marketers and consumers
b) using the most widely currently available technology of today
c) creating long-term changes to the way our clients communicate
Our clients include more than half of the top 100 specialty retailers in the US, in addition to a number of other industries from healthcare and entertainment to financial services and government programs.
My job is to build, empower, and inspire a very bright team and equip them with the resources, structure, and process to bring this vision to life.
The Live Line Experience, LLC (theliveline.com) is a joint venture between SmartReply, Inc., and Dave Mustaine of Megadeth. -
Executive Vice President, Operations and Client Strategy
SmartReply, Inc
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2003 — January 2007 (3 years 7 months)
Oversee company operations, client services, production, technology, accounting, and creative departments, reporting to shareholders and guiding business vision and strategy. It's my job to deliver exceptional shareholder value by making our clients and employees successful and pleased, to position SmartReply as a marketplace leader, to assure flawless and timely delivery of our solutions, all within sound business and financial principles of management.
-
Executive Director
Catalina Marketing
(Public Company; 1001-5000 employees; POS; Marketing and Advertising industry)
February 2000 — July 2003 (3 years 6 months)
Plan and manage division marketing and brand development. Lead new product/solution development for Catalina Marketing. Managed sales/services teams in Southern California, Cincinnati, and Chicago for the direct marketing agency division focussed on speciality and general merchandise retail.
Received three patents on marketing processes and innovations. -
VP Marketing
KlickBack.com
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 1999 — January 2000 (9 months)
The "hay day" of the dot-com era was coming to an end and I gave it a last stab running marketing, partnerships, customer service, and customer experience departments for Klickback.com. The bubble burst, but it was part of a fantastic experience and learning environment.
-
Marketing Executive
Sears, Roebuck, and Co.
(Public Company; 10,001 or more employees; S; Marketing and Advertising industry)
July 1998 — May 1999 (11 months)
Plan and manage the marketing strategy, direct marketing, credit marketing, Internet, and commercial service marketing for the hardware divion of Sears ($2 billion division). Introduced a test plan for CRM strategy and credit loyalty. Achieved the companies best response rates in direct mail and commercial telemarketing. Launched the division's first website on a shoestring.
-
Database Marketing Manager
Parable
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 1994 — July 1998 (3 years 9 months)
Built the database marketing strategy and point of sale systems standardization for the network of 300+ independent retails stores and a nationwide catalog. Collected 4 million customers and their 22 million annual purchases within months of starting. Developed marketing strategies to leverage the new information.
Eric Holmen’s Education
-
Massachusetts Institute of Technology
Certificate , Innovation & Strategy , 2005 — 2008
-
University of Redlands
BS , Management , September 1994 — June 1996
Final Senior Thesis written on "Customer Centric Information Strategy for Retail Companies".
-
Cuesta Community College
AA , Journalism , September 1989 — December 1992
Received two writing awards and one photography award. Introduced "desktop publishing" to the school back in the days when computers were just beginning to be used in graphics layout.
- Activities and Societies:
- Writer and editor, then photographer on the college newspaper.
Additional Information
Eric Holmen’s Websites:
Eric Holmen’s Interests:
Team Innovation Sailing Soccer
Eric Holmen’s Groups:
Mobile Marketing Association
National Retail Federation
Vistage CEO Group, Stanford Persuasive Technology Lab
-
SmartReply Mobile Advertising and Marketing Services -
MobileMonday -
Marketing Executives Group -
CRM -
ThoseinMedia -
Retail Industry Experts -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Mobile Marketing & Advertising -
Film TV Professionals -
Radio & Television Professionals Network -
Media Professionals Worldwide -
Sears Holdings (past, present, and future) -
Retail Industry Professionals Worldwide -
Loyalty Redefined -
MIT Sloan Executive Certificate Network Group -
Mobile Financial Services Group
Eric Holmen’s Honors:
2008 - Co-author "Texting for Health" Published by Stanford University Captology Lab
2008 - Deloitte Fast 50 Technologies Companies
2008 - Inc 5000 - Fastest Growing Companies in America
2008 - One to One Impact Award (Peppers & Rogers Group)
2007 - Inc. 5000 - Fastest Growing Companies in America
2007 - Entrepreneur Magazine Hot 500
2007 - Orange County Business Journal Fast 100
2007 - Co-author 'Mobile Persuasion' Published by Stanford University Captology Lab
2006 - Mobile Marketing Association Best use of Mobile for Relationship Building
Eric Holmen’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
