Cynthia Holladay

Current

Chair, Fellow Awards at Computer History Museum
Principal & CEO at UpRight Marketing

Past

Interim SVP, Worldwide Marketing at Epiance, Inc.
President at American Marketing Association, Silicon Valley
VP, Worldwide Marketing at Vuent, Inc.

Senior Director, Strategic Relations at Aspect Communications
Group Director, Product Management & Product Marketing at Aspect Communications
Principal Market Analyst & Consultant at Database Associates International
General Manager at BACHMAN Information Systems

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Recommended

7 people have recommended Cynthia

Connections

500+ connections

Industry

Computer Software

Websites

Cynthia Holladay’s Summary

Cynthia is principal & CEO of UpRight Marketing, a privately-held marketing consultancy that helps organizations achieve sustainable results by tying marketing investments to customer value.

Cynthia consults in interim VP marketing roles and works with startups, nonprofits and professional services firms to devise strategies and programs that guarantees revenue and profitability. Prior to UpRight, Cynthia served in top executive, marketing and development positions in the technology and nonprofit sectors and has launched over 15 major products worldwide.

At Aspect Communications Cynthia developed and launched the industry’s first realtime customer analytics system that began Aspect’s move into the CRM software market. She later led Aspect's PR and communications strategy and repositioned the company from a voice equipment to an eCRM solutions provider. As VP marketing at Vuent, she launched the Internet start-up’s collaborative design solution for supply chain manufacturers and developed a partnership with Oracle, who later acquired Vuent technology. As database design expert and early employee at BACHMAN Information Systems, she worked with Turing award recipient, Charlie Bachman, to introduce Computer Aided Software Engineering (CASE) solutions. Funded by IBM, Kleiner-Perkins, and AT&T, BACHMAN went public in 1991 and ultimately acquired by Computer Associates.

As 2-term president of the Silicon Valley American Marketing Association, Cynthia led the chapter to earn AMA’s highest award for management and leadership in 2002. She serves on national technology and marketing councils with the the AMA and is board advisor to early stage Internet service companies. She is on the marketing council of the Computer History Museum and chair of the museum's annual Fellow Awards.

Before her technology and marketing career, Cynthia was a classical concert pianist with a bachelor of music from USC and a master of music degree from the Boston Conservatory of Music.

Cynthia Holladay’s Specialties:

* Closing business today and assuring profits tomorrow
* Growing sustainable organizations
* Market strategy, customer development, and communications
* Guaranteeing ROI through proven marketing investments
* Finding opportunities and what's missing
... in the industry, customer need, the competition, & company

Cynthia Holladay’s Experience

Chair, Fellow Awards

Computer History Museum

(Computer Software industry)

2003 — Present (5 years)
Principal & CEO

UpRight Marketing

(Privately Held; 1-10 employees; Management Consulting industry)

June 2001 — Present (7 years 7 months)

UpRight Marketing consultancy grows sustainable revenue and profits for your organization by connecting marketing investments with customer value. Our systematic methods uncover opportunities and "what’s missing" in marketing strategy, customer development and communications enabling us to quickly grow your business to the next level. Successful clients are software and Internet companies, professional services and nonprofit organizations. Where ever your goals are described as up and to the right, we deliver.
Interim SVP, Worldwide Marketing

Epiance, Inc.

(Privately Held; 51-200 employees; Computer Software industry)

May 2005 — October 2005 (6 months)

Epiance provides enterprise software systems that enable companies to increase productivity and profits through continuous process improvement.
President

American Marketing Association, Silicon Valley

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

July 2000 — June 2002 (2 years)

Cynthia serves on the Professional Chapters Council and Strategic Task Force for AMA (www.marketingpower.com), the largest professional association for marketers.

As president of SVAMA (www.svama.org), Cynthia was responsible for setting the vision and executing the association's mission and objectives. Under her leadership with over 60 volunteer professionals, the SVAMA achieved the prestigious AMA "Chapter of the Year" Award and special merit award for chapter management over all other chapters worldwide.
VP, Worldwide Marketing

Vuent, Inc.

(Privately Held; 51-200 employees; Computer Software industry)

August 1999 — January 2001 (1 year 6 months)

Enterprise software start-up delivering collaborative visualization systems to the manufacturing supply chain industry. Responsible for product management, product marketing, channel marketing, business development, corporate communications, and an $8M P&L. Led corporate positioning, launch, and alliance partner strategies.
Senior Director, Strategic Relations

Aspect Communications

(Public Company; 1001-5000 employees; ASPT; Computer Networking industry)

July 1997 — July 1999 (2 years 1 month)

Publicly-held $600M CRM and networking provider for contact centers worldwide. Exceptional spokesperson and corporate voice, responsible for worldwide public relations, positioning and branding, industry and investor analysts, business and industry media, partners, and customers. Directed 11 internal PR managers and 7 PR agencies in 9 countries.
Group Director, Product Management & Product Marketing

Aspect Communications

(Public Company; 1001-5000 employees; ASPT; Information Technology and Services industry)

July 1995 — July 1997 (2 years 1 month)

Responsible for product management and marketing, with a $13M P&L for Advanced Information Systems business. Developed business plan, hired senior marketing and engineering professionals, and delivered complete IS product line including data server, desktop reporting, analytics applications, and toolkits.
Principal Market Analyst & Consultant

Database Associates International

(Privately Held; 1-10 employees; Information Technology and Services industry)

May 1994 — July 1995 (1 year 3 months)

Market research analyst and consulting firm specializing in enterprise information system technologies. Responsible for research reporting and business consulting for ISV’s and enterprise IT clients. Provided product positioning and long-term roadmaps for data warehousing and database systems, data mining, automated software testing methodologies and tools, middleware, and enterprise application integration.
General Manager

BACHMAN Information Systems

(Public Company; 51-200 employees; BACH; Computer Software industry)

July 1990 — July 1994 (4 years 1 month)

Business Process Management / CASE Tool start-up with distributors worldwide. Company went public in 1991 and eventually acquired by Computer Associates. Held several executive management positions responsible for product management, marketing, business development, strategic alliances, and sales overlay for performance modeling business. Steered company to acquisition strategy, ultimately driving 1/3 total company revenue.