Creative Consultant, Brand Innovator
Greater San Diego Area
Creative Consultant, Brand Innovator
Greater San Diego Area
Creative professional with enormous passion and experience in emerging technologies, youth culture and all things web 2.0. I enjoy trendspotting, art direction, content acquisition, music licensing and creating the best user experience.
Love your work, work your love.
(Music industry)
March 2000 — Present (9 years 9 months)
Established successful independent record company. Better Looking Records has built a large catalog and sold over two-hundred thousand records worldwide. Excelled in artist development, digital strategies, marketing, publicity, advertising, graphic identity, TV/film licensing and video production. A key highlight was booking and licensing several clients on Conan O’Brian, David Letterman, The OC, The Real World, Grey’s Anatomy, Nip/Tuck, Oprah Winfrey, Rockstar Games, and national Cadillac and Hummer commercials. Additionally, a national marketing and distribution deal with Warner Brothers Records was established in 2004.
(Privately Held; Online Media industry)
February 1999 — Present (10 years 10 months)
Holiday Matinee is an organization dedicated to promoting creativity through our blog, charitable events and consultative work.
We've executed successful campaigns for Fox Television, DreamWorks, Urban Outfitters, MTV, Warner Brothers, San Diego Museum of Contemporary Art, San Diego Padres, Starbucks, Microsoft and hundreds of bands (including Death Cab For Cutie, Jimmy Eat World, Sigur Ros, Cat Power, Interpol, Bright Eyes, The Album Leaf). Among the company’s successes was the ability to secure high profile record label, publishing, licensing, and digital rights contracts nationally and abroad (USA, Asia, Europe) as well as produce compelling documentary films (MOOG, Kumar, Boxers & Ballerinas).
Visit us at www.holidaymatinee.com
(Privately Held; Online Media industry)
November 2006 — April 2009 (2 years 6 months)
Content acquisition and partnerships w/ NBC, DIRECTV, IFC, EA Sports, WatchMojo, Digital Broadcast Group, XCorps, Good Neighbor Comedy, Sierra Club Green Home, The Documentary Channel, Warner Brothers, ITN Source, JVC Electronics and HBO.
Execute and program content syndication model currently live on nationwide media and entertainment websites. Reports directly to CEO and represents company at various conferences, speaking engagements and business development opportunities.
Conceptualize and execute new revenue opportunities with senior management. Successfully re-branded entire company with new website design, white papers, logo, adverts, etc.
BA , Sociology , 1994 — 1998
Published journal from studies in Dominican Republic, 1997.
new media, gadgets, music, documentary films, creative perspectives
* Profiled in Billboard, Beet.tv, Spin, San Diego Union Tribune, 944 Magazine.
* Record Label Guide: A To Z (1999), Flaunt Magazine (2003-2006)
* Guest Speaker – Cornell University, San Diego State University, Ithaca College, SXSW, Formoz Festival (Taipei, Taiwan), San Diego Music Foundation
* Pitched by MTV and NBC to develop original programming series.