Peter Hofland

Current

Insurance Agent at Farmers Insurance
SVP Medical, Scientific & Commercial Services at Sunvalley Communication
GLG Council Member / Independent Consultant at Gerson Lehrman Group, Inc

Journalist/writer (Freelance) at Sunvalley Communication

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Past

Associate Scientific Director (Oncology/Hematology) at Science & Medicine/Science & Oncology (Publicis Healthcare Communications)
SVP / Sr. Consultant at GCV Capital, LLC
Sr. Consultant/Medical Writer /Medical Communication/PR at Freelance Medical International

VP/General Manager Europe at The Visual Consultancy Corporation
Chairperson | member of the executive board at EAMEI | European Association of Medical Education & Information
(Interim) Editor in Chief /Publisher/VP Integrated Marketing Communications Services at The Visual Consultancy Corporation (Custom Publishing Division)
Interim Manager / Clinical Research at AIX International
Freelance Journalist/Writer at Byte International (McGraw-Hill)
Vice President Business Development & Commercial Marketing at Qumulus NV
Location Scout / Location Manager / Producer at AMPDC
Marketing Communication Associate at Sperry Marine / Unisys Corporation
Announcer/Disc Jocky at Nova Media International

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9 more...

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Peter Hofland’s Summary

Peter Hofland (PhD) is a highly motivated and experienced (medical) marketing communication consultant currently working for Sunvalley Communication. With a PhD in medical science and various postdoctoral training/certificates, Dr Hofland has more than 15 years medical/pharmaceutical experience. He is also a seasoned journalist and writer.

At Sunvalley Communication Dr Hofland is responsible for international publication/education development, strategic publication planning/management and international medical (society) meetings/exhibitions. He joined the company after leaving Science & Medicine/Science & Oncology (Publicis Healthcare Communications) in New York and GCV Capital, a healthcare management and investment group. Before migrating to North America, Dr Hofland was working as SVP for The Visual Consultancy Corporation (TVCC) a European based medical/pharmaceutical communication, professional education and publishing consulting firm.

Dr. Hofland has more than 12 years experience in directing several teams of medical writers/editors. He expanded medical and technical writing and publishing services at TVCC, managed activities of writers and submissions publishers, supported North American and European clients with manuscripts for peer-reviewed media, generated abstracts, posters, and slide presentations for medical meetings, developed e-learning applications, was responsible for scientific and medical conference coverage, wrote/edited product monographs and managed CME projects.

Prior to TVCC, he served as a member of the management team of Qumulus N.V. a Netherlands Antillean company specializing in e-learning and corporate communication. He was responsible for strategic and tactical development of all healthcare projects.

Dr Hofland has a thorough understanding of both the European and American medical and business cultures and he has utilized that effectively in delivering significant value to his clients. He is fluent in English and Dutch.

Peter Hofland’s Specialties:

Focus: Oncology, Hematology, Infectious Diseases, Cardiology

Experience: strategic marketing & communication, product launches, e-learning, patient education, CME, meeting/exhibition management, crisis management, cross cultural communication, broadcasting/publishing consulting, journalism, media.

Personal trades: result oriented, decisive, creative & strategic thinking, strong analytical capacity, problem solving, relationship building, international experience, teamwork & collaboration

Peter Hofland’s Experience

Insurance Agent

Farmers Insurance

(Public Company; Insurance industry)

May 2009 — Present (7 months)

As a licensed insurance agent (Arizona) my client’s safety is my number one priority. I’m committed to providing them the trust and assurance they deserve along with the knowledge they need.

I provide a large array of insurance products to meet the needs of individuals, families, companies and institutions.

Depending on your needs, you can choose guaranteed-benefit life insurance and a wide range of property and casualty risks, including auto and home.

I also offer insurance to cover many of the basic property and casualty risks most companies face. These offerings include worker’s compensation, general liability, product liability, property and equipment, business income, and business life. In short, I can put together a package of different insurance plans you need today!
SVP Medical, Scientific & Commercial Services

Sunvalley Communication

(Publishing industry)

October 2007 — Present (2 years 2 months)

Support clients with a comprehensive communication (medical) education, editorial and publishing.

Primarily responsible for planning, market assessment, content & creative development of national and international (North American and European) medical/scientific publication and medical education development, strategic publication planning & management and national and international medical (society) meetings and exhibitions. Activities also include enhancing and optimizing long-term KOL relationships (international/national) and designing, developing, organizing and participating in (regional, national and international advisory board meetings.

Targeted specialties include oncology (60%), hematology (10%), infectious diseases (10%) and cardiology (20%).
GLG Council Member / Independent Consultant

Gerson Lehrman Group, Inc

(Pharmaceuticals industry)

July 2007 — Present (2 years 5 months)

Independent consultant for clients of GLG/Gerson Lehrman Group, primary offering services for pharmaceutical and medical device businesses and investment leaders in North America, Asia and Europe.
Journalist/writer (Freelance)

Sunvalley Communication

(Media Production industry)

August 2006 — Present (3 years 4 months)

Writer-for-Hire. Writer and journalist working with European magazine and newspaper editors on assigned stories for print publications. Also working as a reporter/journalist for a variety of broadcast media (radio, television and internet). Contribute general news, features, (business) profiles and interview stories. Other services include media consulting, advertorial writing and ghost writing for businesses and individuals. Expertise: medical/pharmaceutical industry, IT, society and (social) history, general news, (business & leisure) travel. Mexico, USA and current events.
Associate Scientific Director (Oncology/Hematology)

Science & Medicine/Science & Oncology (Publicis Healthcare Communications)

(Marketing and Advertising industry)

September 2006 — August 2007 (1 year )

Support clients with editorial services and original content development for professional education materials (CME and non-CME programs), (journal) manuscripts and medical meetings.

Responsible for managing the quality, scientific accuracy, integrity, and timeliness of assigned projects. Accomplishing these tasks requires regular interaction with publishers, audiovisual, slide and transcription vendors, the company’s account team and other Publicis Healthcare Communication Group divisions.
SVP / Sr. Consultant

GCV Capital, LLC

(Venture Capital & Private Equity industry)

March 2005 — October 2006 (1 year 8 months)

Interim management (via The Visual Consultancy Corporation) SVP/ Sr. consultant and member of GCV Capital's Management Team. Responsible for operational management and development of GCV Capital, an international business consulting and investment company (specializing in financial services, biotechnology, pharmaceutical, clinical research, medical service).
Sr. Consultant/Medical Writer /Medical Communication/PR

Freelance Medical International

(Public Company; 51-200 employees; Marketing and Advertising industry)

March 2005 — October 2006 (1 year 8 months)

As an international medical communications consultant with concentrated expertise in medical oncology, hematological malignancies, biotechnology, cardiology and infectious diseases, I'm responsible for a range of services and products, including comprehensive support for accredited educational programs (CME) for physicians, pharmacists, and nurses; patient education, e-learning; medical writing; satellite symposia and investigator meetings; development of slide programs; multimedia CD-ROMs; and (product) monographs and newsletters.

Furthermore, I am the lead author of various medical articles(Oncology/Hematology) and responsible for the management, planning and development of SOP and Clinical (Treatment) Protocols.
VP/General Manager Europe

The Visual Consultancy Corporation

(Public Relations and Communications industry)

1997 — March 2006 (9 years )

As a member of Management Team, I am responsible for business development, management and operational development of an international medical/pharmaceutical consulting, teaching/training (oncology/hematology, food & nutrition) and communication company (with partner/associate offices in Amsterdam, Milan, Paris, Toronto and Detroit).

Key activities: Business development, management and operational development (international medical / pharmaceutical communication), international strategic planning, brand development / communication strategy, design/development, editorial, production and execution of communication and education programs, exhibition and meeting management (development, coordination), coordination clinical research activities (clinical development/observational studies), publishing & PR projects, etc.
Chairperson | member of the executive board

EAMEI | European Association of Medical Education & Information

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

February 2004 — January 2006 (2 years )

General management, coordination of the educational and media activities of this non-profit medical communication, support and advocacy organization. This includes strategic broadcast (publishing) planning and development of broadcast & publishing services to facilitate a global cancer dialogue by using all available communications technology (radio, television, internet and print) to reach every person touched by cancer.
(Interim) Editor in Chief /Publisher/VP Integrated Marketing Communications Services

The Visual Consultancy Corporation (Custom Publishing Division)

(Privately Held; 11-50 employees; Publishing industry)

December 2001 — May 2003 (1 year 6 months)

Responsible for all editorial facets of a travel publication, focused on the business traveler with coverage of consumer gadgets, portable technology, wireless gear and targeted reources, and (business) travel destinations with features on notable locales, activities, lodging and (city) trips.

Recruited and managed creative/art production and editorial staff. Set magazine tone and style. Conceived editorial calendar and wrote monthly column, plus additional feature content. Met with advertisers, trade groups, and media to promote the magazine.

Executed nearly 90 -130 pages of bi-monthly editorial, on time and on budget. Launched and managed ancillary properties, including publication’s web site, special issues, and branded books

With a guaranteed rate base of 35,000 readers, Travel etc | Business & Leisure became one of the leading (custom published) travel publication in the Netherlands and Belgium.
Interim Manager / Clinical Research

AIX International

(Pharmaceuticals industry)

January 1999 — December 2001 (3 years )

As interim manager (via The Visual Consultancy Corporation) Clinical Research Associate/Consultant I'm responsible/accountable in Pharmaceutical Development Operations for the identification, selection, set-up, monitoring and close down of investigational trial sites in one or more programs. Together with a team of competent trial monitors, I’m completely accountable for the site management and data quality of each clinical trial site. Also responsible for the development investigator teams and organization investigator (site) meetings to facilitate research studies at National and International institutions and medical centres.
Freelance Journalist/Writer

Byte International (McGraw-Hill)

(Public Company; 1001-5000 employees; Publishing industry)

January 1996 — March 1998 (2 years 3 months)

Freelance journalist/writer and contributor. Collaboration ended in 1998 when Byte was purchased by CMP Media. Selected articles are available at Byte.com

Contributions included:
- A Computer in Your Wallet (Byte, June 1996)
Smart cards deliver much more than electronic money...
-You Said What? (Byte, October 1996).
Machine translation tools are far from perfect, but they can save you serious money...
- Alternative European Security Systems (Byte, April 1997)
Credit-card institutions, such as MasterCard and Visa, are now jumping on the Internet bandwagon...
- Reorganize Your Business (Byte, May 1997)
Web-smart, business-process-aware applications are jump-starting a new era of work-flow proficiency.
- Data Mining at Your Desk (Byte, July 1997)
More intuitive data mining tools are helping middle managers make better business decisions.
- Euro-Conversion Scenarios (Byte, September 1997)
The European Monetary Union is causing massive headaches for Europe's businesses.
Vice President Business Development & Commercial Marketing

Qumulus NV

(Privately Held; 51-200 employees; Public Relations and Communications industry)

1995 — 1997 (2 years )

Member of Qumulus’ Management Team, responsible for strategic and tactical development of the IT and healthcare communications activities of the company. Also responsible for day to day management of the marketing communication team and strategic consulting group pertaining to communications activities of key accounts within information technology, bio-technology and pharmaceutical, and (new media) publishing sectors.
Location Scout / Location Manager / Producer

AMPDC

(Motion Pictures and Film industry)

June 1990 — March 1995 (4 years 10 months)

As a location managers / location scout responsible for selecting (scouting) and photographing interesting locations worldwide for the production of film, television, commercials, music videos, print and new media. In this position, I was a vital members of the design team and responsible for securing all permits, permissions, and handling the logistics of all work outside of the studio.
Marketing Communication Associate

Sperry Marine / Unisys Corporation

(Public Company; 10,001 or more employees; UIS; Outsourcing/Offshoring industry)

February 1985 — June 1990 (5 years 5 months)

Responsible for media development / PR / advertising and corporate publishing (various publications).
Announcer/Disc Jocky

Nova Media International

(Broadcast Media industry)

January 1980 — December 1985 (6 years )

Following a strick Top-40 format, host and produced programs, read commercial copy and public service announcements for both Dutch and English expatriates living in Southern Spain.

Additional Information

Peter Hofland’s Websites:

Peter Hofland’s Groups:

Netherlands Association of Journalists (NVJ)
European Medical Writers Association (EMWA),
American Medical Writers Association (AMWA),
The International Publication Planning Association (TIPPA),
Maricopa County Medical Society (MCMS).

International TV Professionals
Executive Suite
Doctors Without Borders / Médecins Sans Frontières
The Dutch Connection
Lifesciences Opportunities in US
American Cancer Society Supporter
Dutch journalists, editors and copywriters
Friends of Holland / The Netherlands; DutchConnectionAZ.org
Friends of Germany- Germanic Culture. AC4GC.org , Arizona Center for Germanic Cultures
TV News
Venture Capital Cafe (+5000 Members)
iptv
ENTREPRENEURS-GET FUNDED
LI Arizona; Phoenix, Tucson & Beyond
Friends of Flanders
NL-Business Intelligence - http://www.bidutch.nl/
Biotech & Pharma Professionals Network
Medical Marketing & Communications Group
Professionals in Pharmaceutical Industry and Biotech Industry
Continuing Medical Education
Radio & Television News Directors Network
Dutch Media Entrepreneurs
Pharma Marketing and Advertising Group (PMAG)
The Netherlands Business and Professional Network
Spain Business and Professional Network
European Union Business and Professional Network
American Medical Association
Media Professionals Worldwide
Friends of Holland
SINGAPORE Global
Media & Entertainment Professionals
Friends of Indonesia
Living Abroad: Networking for Expatriates
NVJ; Dutch Association of Journalists
Online genealogen
Oncology
Medical Marketing Network
Independent Life and Health Insurance Agents
EMEA e-Health and Health Informatics professionals
Nederlands MediaNetwerk
Oncology Drug Development (1400+ Members)
Medical Communicators
Job Search Help
Clinical Data Management Organization
Patient Adherence, Compliance & Communication Strategy for Pharma
Vitaelin Nutraceuticals
Digital Signage Professionals of Arizona
JobsDirectUSA
Healthcare Digital Media