Martin Calle

Current

New Products, Established Brands, Consumer Packaged Goods Innovation at Calle & Company
New Products, Chief Differentiation Strategist at Calle & Company

Past

General Manager, New York at Calle & Company
Business Acquisition at Calle & Company/Chicago

Education

Indiana University Bloomington

Recommended

3 people have recommended Martin

Connections

60 connections

Industry

Marketing and Advertising

Websites

Martin Calle’s Summary

I run Calle & Company; the most successful new products development company in the consumer products industry.

Martin Calle’s Specialties:

Once again, our new products topped the best of IRI, NPD and ACNielsen’s most successful new product pacesetters for the 56th year in a row.

Martin Calle’s Experience

New Products, Established Brands, Consumer Packaged Goods Innovation

Calle & Company

(Consumer Goods industry)

September 1977 — Present (31 years 11 months)

I have helped a lot of companies see things everyone else misses: Clients: Procter & Gamble, General Motors, General Foods, General Mills, Dunkin Donuts, General Foods, Kraft Foods, Nestle, ConAgra, Hunt-Wesson, McDonalds, Nabisco, Keebler, Unilever, Colgate-Palmolive, Warner-Lambert, Campbell Soup, Gerber Baby Foods, Pepperidge Farm, Entenmann’s Bakery, Minute Maid, Brown-Forman, Miller Brewing, UST, Lorillard, Liggett & Myers, Philip Morris, Ferrero USA, The Coca-Cola Company, Frito-Lay, Pepsico, Mead-Johnson, Quaker State, Janssen Pharmaceutica, Johnson & Johnson, McNeil, Richardson-Vicks, Schering-Plough, Bristol-Myers Squibb, GlaxoSmithKline, The Mennen Company, Chesebrough-Ponds, Clairol, L’Oreal, Noxell, Estee Lauder, Bath & Body Works, Lehn & Fink, The Drackett Company, Hyundai Motors America, Mitsubishi Motor Sales America, Washington Mutual, American Express, Blue Cross & Blue Shield, IBM and many others.
New Products, Chief Differentiation Strategist

Calle & Company

(Marketing and Advertising industry)

September 1977 — Present (31 years 11 months)

I find that the best answers are always so obvious they're not obvious; they're abstract.
General Manager, New York

Calle & Company

(Marketing and Advertising industry)

1989 — 2008 (19 years)

Commodity-busting in heavily price-driven commodity categories. Managing large, dynamic companies.
Business Acquisition

Calle & Company/Chicago

(Marketing and Advertising industry)

1985 — 2004 (19 years)

Never met a business that didn't have a problem that couldn't be solved by a great new product.

Martin Calle’s Education

Indiana University Bloomington

BA , History , 1973 — 1978

Spent my time before and during college years working with and working for US business leaders in marketing, advertising, food science, chemical engineering, R&D and manufacturing, product, packaging and delivery system design, business strategy, market research, business development and sales at:

Procter & Gamble
The Coca-Cola Company
Johnson & Johnson
Warner-Lambert
Richardson-Vicks
BBDO
Doyle, Dane Bernbach
Young & Rubicam
Ogilvy & Mather
Leo Burnett
CBS Television

Activities and Societies:

debate, logic, philosophy, english, art history