Heather MacKenzie

Current

• Managing Director, SeenON! at Delivery Agent

Past

• Public Relations Manager at Linspire
• Content Manager at I Drive Safely
• Marketing Specialist at The Eastridge Group

• Associate Editor at Rand McNally
• Reporter at Medill News Service
• Editorial Intern at The Boston Globe

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Education

• University of Notre Dame
• Northwestern University

Recommended

5 people have recommended Heather

Connections

311 connections

Industry

Entertainment

Heather MacKenzie’s Summary

Online media and marketing professional with 8 years experience in online content building, distribution, and marketing. As Managing Director and head of the Editorial group, my focus is conceptualizing, planning and executing product, content, web applications, branding strategy to win advertising revenue and to boost merchandise sales for our shopping-enabled entertainment sites, including SeenON.com and ProjectRunway.com. My team has more than doubled our site's traffic year over year since launch.

Delivery Agent runs the e-commerce for most major studios and networks, including ABC, NBC, CBS, Fox, HBO, and The Weinstein Company, and we were recently named the Number 1 Privately Held Media Company for 2008 on the Inc. 500.

Heather MacKenzie’s Experience

• Managing Director, SeenON!

  Delivery Agent

  (Privately Held; Internet industry)

  November 2006 — Present (3 years 1 month)

  Lead editorial, creative, marketing and ecommerce initiatives for SeenON.com, a site that connects viewers to products seen on screen from major TV shows, movies, and more in partnership with networks and studios. SeenON! is a Delivery Agent company.

• Public Relations Manager

  Linspire

  (Privately Held; 51-200 employees; Computer Software industry)

  September 2004 — July 2006 (1 year 11 months)

  Headed public relations and events for desktop Linux operating system company. Organized major industry trade shows, managed media presence, and created created Web presence for company.

• Content Manager

  I Drive Safely

  (Privately Held; 11-50 employees; Internet industry)

  2003 — 2004 (1 year )

• Marketing Specialist

  The Eastridge Group

  (Staffing and Recruiting industry)

  2002 — 2003 (1 year )

• Associate Editor

  Rand McNally

  (Privately Held; 201-500 employees; Publishing industry)

  2000 — 2002 (2 years )

• Reporter

  Medill News Service

  (Newspapers industry)

  1999 — 2000 (1 year )

• Editorial Intern

  The Boston Globe

  (Public Company; Newspapers industry)

  1998 — 1998 (less than a year)