Heather Macdonald

Heather Macdonald

Senior Account Executive at FleishmanHillard

Location
Detroit, Michigan (Greater Detroit Area)
Industry
Marketing and Advertising

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Heather Macdonald's Overview

Current
Past
Education
Connections

311 connections

Heather Macdonald's Experience

Senior Account Executive

FleishmanHillard

Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry

September 2013Present (1 year 1 month) Greater Detroit Area

Digital Marketing Specialist

MGM Grand Detroit

Public Company; 1001-5000 employees; Gambling & Casinos industry

June 2012September 2013 (1 year 4 months) Detroit, Michigan

• Manage corporate brand presence on Facebook, Twitter, Instagram and YouTube for MGM Grand Detroit’s restaurants, casino, hotel, spa and nightlife venues.
• Monitor brand reputation on platforms such as Yelp, TripAdvisor and OpenTable and collaborate with a variety of internal departments to assist with customer service issues and requests.
• Develop and implement digital marketing strategy within the confines of strict legal regulations.
• Work alongside MGM Grand Detroit’s public relations and advertising agencies to create integrated marketing campaigns for rebranding, venue openings, corporate social responsibility initiatives and media events.
• Copy edit and proofread for the marketing department. Manage all content and write copy for the website, mobile site and mobile application.
• Milestone: Doubled fans on the MGM Grand Detroit Facebook page within one year.
• Assist with email marketing using Aprimo.
• Organize social media contests through platforms such as Wildfire and PromoJam.

Director of Operations

IWearYourShirt.com

Sole Proprietorship; 1-10 employees; Marketing and Advertising industry

September 2010May 2012 (1 year 9 months) Remote Employee

• Served as the primary contact for more than 340 different clients, ranging from small startups to large corporations, such as Nissan, Citrix, Walgreens, TOMS, Kelly Blue Book and Jockey.
• Simultaneously managed 60 campaigns at any given time while operating under strict deadlines.
• Maintained quality assurance and took a proactive approach to problem solving.
• Focused on providing a memorable experience for each client.
• Worked as a project manager between team members, vendors and clients to communicate goals and expectations while ensuring deadlines were met.
• Managed the company Facebook page and developed methods to improve community engagement.
• Monitored client campaigns to track and measure reach, engagement and results.
• Routinely involved in creating and implementing new initiatives that best aligned the IWearYourShirt.com business with evolving social media platforms.
• Managed a team of four employees and one intern.
• Led the interview and hiring process for new team members.
• Organized orientations for new team members along with biannual company retreats.

President, Walter E. Griscti Chapter

Public Relations Student Society of America

Public Relations and Communications industry

May 2009May 2010 (1 year 1 month) Tampa, Florida

• Organized and oversaw weekly executive board and membership meetings.
• Led rebranding efforts that improved the experience for our members.
• Coordinated guest speakers, local tours, member socials and fundraising opportunities.
• Developed an online presence for the organization that improved internal and external communication.
• Participated in joint efforts with the PRSA Tampa Bay chapter to organize networking and mentoring events.

Served as the ImPRessions Newsletter Committee Chair prior to becoming President.

Nonprofit; 1001-5000 employees; Hospital & Health Care industry

June 2009December 2009 (7 months) Tampa, Florida

• Organized sponsorship and donations for the 27th Annual Partners in Hope Ball, which raised more than $26,000.
• Helped plan and implement new methods to increase community participation and media coverage for the Give Thanks Walk, a grassroots effort to kickoff the national Thanks & Giving campaign.
• Managed logistics for high schools and colleges participating in the Sincerely Yours and Up ‘Til Dawn letter writing campaigns that increased awareness and donations for St. Jude.

Privately Held; 11-50 employees; Public Relations and Communications industry

September 2008December 2008 (4 months) London, United Kingdom

• Assisted with media relations for Hasbro.
• Obtained relevant editorial lists and tracked press coverage for clients.
• Mainly worked on the Hasbro account. Other clients included James & Taylor, Swedish Match and Jurys Inn.

Intern

Burlington Times-News

January 2008May 2008 (5 months) Burlington, North Carolina

• Built a portfolio of 25 published articles and photos while working as a correspondent
• Assisted with generating story ideas and editing for the features section.
• Learned research and interview skills

Heather Macdonald's Skills & Expertise

  1. Social Media Marketing
  2. Social Media
  3. Online Marketing
  4. Marketing Strategy
  5. Project Management
  6. Social Media Monitoring
  7. Community Management
  8. Content Development
  9. Community Engagement
  10. Digital Marketing
  11. Event Planning
  12. Marketing

Heather Macdonald's Education

University of South Florida

B.A. in Journalism, Public Relations, Journalism, Marketing

20092012

Attended the following conferences while enrolled at USF:
• Startup Weekend Tampa (April 2012)
• Startup Weekend Detroit (February 2012)
• TEDxDetroit (September 2011)
• SXSW Interactive Conference (March 2011)
• Social Fresh Tampa (February 2011)
• #140conf Detroit (October 2010)
• Blog World New Media Expo (October 2010)
• SXSW Interactive Conference (March 2010)
-Selected as the only student to participate in the first Chevy SXSW Road Trip, a social media campaign to raise awareness for the GM brand.
• PRSSA National Assembly – USF Delegate (March 2010)
-Featured in a video that was shown to the 200 attendees based on my student success story in utilizing social media for personal branding.
• PRSSA National Conference (November 2009)
• PRSSA Leadership Rally (June 2009)
• USF/UF PRSSA Regional Activity (March 2009)

Activities and Societies: Public Relations Student Society of America

Elon University

Journalism

20062008

Dean's List - 2008

Activities and Societies: Delta Delta Delta Sorority, The Pendulum student newspaper

Anglo American Educational Services

2008

• Participated in a semester abroad in London at Anglo American Services.
• Took classes in media culture and history while simultaneously participating in an internship at a local PR firm.

Heather Macdonald's Additional Information

Interests:

Social media, advertising, marketing, startups, entrepreneurship, networking, reading, crafts, travel

Groups and Associations:

Startup Weekend Detroit, Social Media Club Detroit, Delta Delta Delta

Honors and Awards:

Was the only student to participate in the first Chevy SXSW Road Trip and came in second place with Team South Florida.

Heather Macdonald's Summary

Specialties: social media, communications, online marketing, social media marketing, marketing strategy, Facebook management, Twitter management, community management, content development, SEO, digital marketing, event coordination, community building, strategic communication

Contact Heather for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • getting back in touch

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