Internet marketing and place branding consultant, columnist, speaker, owner Scope Comm
Iceland
- Current
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- Member of the Board of Directors at Fjolvi
- Columnist at Vidskiptabladid
- Owner at Scope Communications
- Past
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- Managing director at iPlus ehf
- Copy writer and concept developer at Hvita husid ad agency
- Education
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- Copenhagen Business School
- Lunds universitet
- Háskóli Íslands
- Kvennaskolinn i Reykjavik
- Connections
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180
connections
- Industry
- Marketing and Advertising
- Websites
Hjörtur Smárason’s Summary
Hjörtur is the owner and CEO of Scope Communications ehf., a marketing consultancy in Reykjavik, Iceland specializing in branding and Internet marketing (viral, blogs, social media, SEO, SEM). Hjörtur has a decade behind him in marketing, starting as copy writer and concept developer at Hvita husid ad agency in Reykjavik working for many of the biggest brands in Iceland.
Since then he has been working with marketing on the internet in one way or the other and was for a period the director of a company specializing in email marketing (permission marketing, no SPAM!). Hjörtur established Scope Communications in Copenhagen in 1999 but it first became his full time job in 2004.
Recent projects include CoolBrands - awarding the coolest brands in Iceland and publishing the book "CoolBrands - an insight into some of Iceland's coolest brands; consultant on web projects, viral marketing and place branding, frequent speaker and a columnist in Vidskiptabladid, the local business newspaper in Iceland. Hjörtur runs several forums and blog magazines in Icelandic.
Hjörtur has an academic background in anthropology, finishing his BA at the University of Iceland, with political science as minor. He later finished a masters degree in political science from Lund University in Sweden, specializing in diplomacy, conflict resolution and peace negotiation writing the thesis "Does Size Matter - Asymmetry in the Negotions on the Sovereignty of the Faroe Islands". Additional to that he took one semester in Business and Economic Development which is a part of the Cand.merc.int program in Copenhagen Business School, Denmark.
Hjörtur now lives in Iceland with his wife, dog and four children.
Hjörtur Smárason’s Specialties:
Internet marketing, viral marketing, social media, SEO, SEM, place branding, concept development, contagious stories, word of mouth marketing
Hjörtur Smárason’s Experience
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Member of the Board of Directors
Fjolvi
(Privately Held; 11-50 employees; Publishing industry)
October 2007 — Present (10 months)
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Columnist
Vidskiptabladid
(Newspapers industry)
November 2006 — Present (1 year 9 months)
Write a weekly column on marketing in the national business paper.
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Owner
Scope Communications
(Privately Held; 1-10 employees; Marketing and Advertising industry)
October 2004 — Present (3 years 10 months)
A company specializing in Internet Marketing and Branding.
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Managing director
iPlus ehf
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2003 — September 2004 (1 year 5 months)
A company specializing in permission based email marketing
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Copy writer and concept developer
Hvita husid ad agency
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1997 — July 1999 (2 years)
Hjörtur Smárason’s Education
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Copenhagen Business School
Cand.merc.int. minor, Business and Economic Development, 2002 — 2003
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Lunds universitet
MA, Negotiations, Diplomacy and Conflict Resolution, 2001 — 2002
Thesis: Does Size Matter? - Asymmetry in the Negotiations on the Sovereignty of the Faroe Islands. A study on the negotiation process between Denmark and the Faroe Islands.
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Háskóli Íslands
BA, Anthropology, 1995 — 1998
Thesis: Salesmen or Missionaries - a comparison of the social structure of a multi-level-marketing to new religious movements.
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Kvennaskolinn i Reykjavik
1991 — 1995
Represented the school on the debate team, quiz team and mathematics team in national competitions.
Additional Information
Hjörtur Smárason’s Websites:
Hjörtur Smárason’s Interests:
Marketing, Internet, social media, SEO, trendhunting, hiking, travelling, innovation, anthropology, psyhology and storytelling
Hjörtur Smárason’s Groups:
Ímark, Trendhunters, SVEF, SEOmoz
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LinkedSEO member -
LInked Business Strategists member -
Lunds Universitet - Alumni Group member -
www.Do-A-Deed.com member -
NOM - Nordic Online Marketing member -
IEM 2.0 - Intelligent Email Marketing member -
Internet Affiliate Marketers Association (IAMA) member -
HoteLIers member -
Road Warriors member -
Search Engine Land member -
JibberJobber - Career Management member -
Tweeple member
Hjörtur Smárason’s Honors:
IMARK 2006 - best ad of all time in Iceland (MasterCard Circular Campaign)
IMARK - the Icelandic Advertising Awards - number of awards and nominations
CRESTA Awards 2000 (MasterCard Circular Campaign)
New York Festivals 2000 (MasterCard Circular Campaign)
EPICA Awards 1999 (MasterCard Circular Campaign)
Hjörtur Smárason’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
