
Deputy GM & Head - User Experience & Design at People Group (Shaadi.com, Fropper.com, Makaan.com, Astrolife.com)
Bombay Area, India

Deputy GM & Head - User Experience & Design at People Group (Shaadi.com, Fropper.com, Makaan.com, Astrolife.com)
Bombay Area, India
An award winning user experience professional, blogger, branding professional, usability enthusiast and a communication designer.
Analysing the online and offline consumer experiences, understanding the user-base and the businesses, segmenting the users by age factor, gender, stages of life and many such aspects are the key measurable for any user experience professionals.
I have worked as a Web & Branding Professional for the last 10 years in both full time positions and as consultant to local & international clients. Have worked for portals which have won few notable awards for India’s big brands in the Internet Industry.
Usability expert with a diversified portfolio of portals which includes Matrimony, Real Estate, Job/Career, Automobile, Finance, Healthcare/Pharma, Social Networking, Classifieds, Blog Engine.
Information Architecture, Navigation Concepts, Information Design, User Experience and User Centred Design Principles, Web2.0, Usability Review, Visual and Interactive Design, User Orientation Strategies, Content Recommendations, Prototyping and Implementation, Brand Identity Design, Corporate Branding, Online Branding, Graphic Standards and Guidelines, Advertising Design, Typography and Colour Theory, Design Team Management.
(Privately Held; Management Consulting industry)
October 2007 — Present (2 years 2 months)
- Heading UED team of People Interactive. Responsible for User Interface Design of shaadi.com, makaan.com, fropper.com and online branding activities of these businesses.
- Adding business value by recommending user centered designs
- Core focus on highly rich consumer experience, considering the segmented users across geographies
(Non-Profit; Internet industry)
September 2006 — Present (3 years 3 months)
Have provided branding solutions for proto.in / BarCamp (Chennai & Mumbai) including ideation on marketing materials, online branding concepts, etc.
(Sole Proprietorship; Design industry)
January 2004 — Present (5 years 11 months)
Providing design, usability and branding solutions for startups!
(Privately Held; 501-1000 employees; Internet industry)
April 2005 — October 2007 (2 years 7 months)
Branding:
Working closely with the brands and to make sure most of the communication and design speaks the same language and in-line with the brand, viz, BharatMatrimony.com, ClickJobs.com, IndiaProperty.com, IndiaAutomobile.com, IndiaPages.com, IndiaList.com, LoanWala.com, SikhMatrimony.com.
Design Standardization:
Taking major decision on design of portals. Setting up design standards across major portals. Directing the designers on how to balance the overall design, not to go away from design styles.
Campaign Design:
Giving ideas to designers on what kind of design works well, ideating with some innovative concepts for fresh campaign etc.
Branding knowledge, Understanding of human-behaviour pattern, Strong on Color patterns, designing interface, strong on applying what is required on a portal (interface, communication, design, colors, etc), understanding technology and in-line with the happenings on the design trends, internet trends, good at communication/content area.
(Privately Held; 1-10 employees; Internet industry)
May 2007 — July 2007 (3 months)
- Branding & Design
- User Interace Design
- Navigation & Workflow
(Sole Proprietorship; 1-10 employees; Design industry)
June 2005 — November 2005 (6 months)
(Privately Held; 11-50 employees; Design industry)
January 2004 — March 2005 (1 year 3 months)
Worked for some fantastic Healthcare brands like,
# Apollo Hospitals
# Trivitron Group of Companies (Advertising, Print collateral, Web Site, Presentations, Exhibit Design)
# Metropolis Health Services (Advertising, Corporate Folders, CD/DVD Packaging, Presentations, Exhibit Design)
# Ashva Technologies (Corporate Identity Design, Sub-Brand Designs, Print collateral, Presentations, Product UI, Packaging, Stall design)
Few other brands:
# Stop at Sam's (Restaurant) - Offline creatives
# ConneXions - Offline creatives
# Ramco Systems Ltd - Offline creatives
(Partnership; Internet industry)
April 2001 — April 2002 (1 year 1 month)
Corporate Branding, User Interface & Navigation Design for various projects, Product / Application Design
(Privately Held; 501-1000 employees; Information Technology and Services industry)
March 2000 — February 2001 (1 year )
Social Networking, Business Networking, Web2.0, Usability Research, Branding, Photography, Blogging, Writing
http://barcamp.org/BarCampChennai
http://www.proto.in
Indian Matrimonials Portal
Internet & Mobile Professionals
# PC World "Web Awards 2008" - Shaadi.com (Overall Winner & Best Design Category)
# ClickJobs voted as most user-friendly job portal by internet users - JuxtConsult Report 2008
# Certificate of Appreciation from Consim Group for winning PC-World awards
# PC World "Best India Websites 2007" - BharatMatrimony.com (Overall Winner-Matrimony Category)
# PC World "Best India Websites 2007"- IndiaProperty.com (Overall Winner-Real Estate Category)
# PC World "Best India Websites 2007"-ClickJobs.com (Best Design)
# Webby Honoree Award (clickjobs.com) - 2006
# Outstanding Performance Award (2005-2006) BharatMatrimony
# Brand Design of Proto.in & BogCamp.in
# Honoured for designing logo for a social group 'Yuva Forum' Chennai - 2003
# The Design Editor of 'The Indian Express' appreciated the catalog design for 'The Institute of Graphic Design' - 2002
# Mastered Brainbench Certification, Flash - 2001
# Best Student of the Year Award, Arena Multimedia - 2000