John Hingley

Current

CEO at Crush Direct, Inc.
Advisory Board Member at VerticalResponse

Past

Founder & CEO at Andiamo Systems
Chief Operating Officer at wine.com
VP Sales & Marketing at Yaga

VP E-Commerce & Direct Response at The Learning Company
VP, Direct Response & eCommerce at The Learning Company/Mattel Interactive

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Education

University of Oregon

Recommended

5 people have recommended John

Connections

231 connections

Industry

Internet

Websites

My Blog

John Hingley’s Summary

I have been invoved in marketing, direct marketing, sales and business development for over 20 years. The majority of my experience has been spent building profitable divisions of large companies - including Broderbund, The Learning Company and Mattel - and being involved in smaller companies and start-ups including VP Sales & Marketing at Yaga - a P2P file sharing service; COO at wine.com; and co-founder & board advisor to VerticalResponse, a leading self-service direct marketing technology company, and an Inc. 500 Fastest-growing company.

In 2003 I founded Crush Direct, a full-service direct & brand marketing agency serving dozens of clients including Robert Mondavi Winery, Constellation Brands, Kendall-Jackson Wines, Niman Ranch, Wealth Design LLC and more.

In mid 2006 I started Andiamo Systems, a self-service, on-demand word of mouth and social media measurement company. Our mission is to help companies of all sizes better understand take action on consumer attitudes and opinions of their brands and their competitors brands.

Andiamo went live in August 2007. Check us out! Better yet, check out Techrigy.com they just bought us in June 2009!

John Hingley’s Specialties:

start-up expertise, business development, direct marketing, sales, internet technology

John Hingley’s Experience

CEO

Crush Direct, Inc.

(Marketing and Advertising industry)

June 2003 — Present (6 years 7 months)

A boutique advertising and marketing agency, focusing on search marketing, social media and direct marketing. Full-service account management, strategy, media planning and creative services. Clients include Constellation Brands (largest wine producer in US), Kendall-Jackson Wine Estates, Starlite Vineyards and Wealth Design (wealth management firm).
Advisory Board Member

VerticalResponse

(Marketing and Advertising industry)

2001 — Present (8 years )
Founder & CEO

Andiamo Systems

(Privately Held; Internet industry)

January 2007 — June 2009 (2 years 6 months)

Andiamo was sold to Techrigy, Inc in June 2009! Working on figuring out my next gig.

After running my own agency for the past 3+ years, I became acutely aware of the power of consumers power to control and influence brand perception and market value. With the rise of blogs, message boards, social networks and other real-time and viral mediums, it is vital for businesses to listen to and take action on these discussions in order to retain and grow market share and ROI on their marketing spend.

Not satisfied with existing tools, in mid 2006 I set out to develop my own social media marketing analytics solution - Andiamo Systems was born!

Andiamo Systems delivers a leading easy-to-use and affordable online application focused on reporting on the most actionable social media information to increase ROI of marketing programs, improve product functionality, manage PR and reputation issues and discover and act on competitive pressures and marketplace trends.
Chief Operating Officer

wine.com

(Privately Held; Retail industry)

April 2002 — June 2003 (1 year 3 months)

• Ran Sales & Marketing, Business Development, Technology, Operations, Merchandising and Customer Service for nation’s leading online wine retailer.
• Cut SG&A by 40%, increased margins by 3x, and grew sales by 40% in the first year.
• Achieved company's first-ever profitable quarter (probable *only* profitable quarter)
VP Sales & Marketing

Yaga

(Privately Held; Computer Software industry)

January 2001 — May 2002 (1 year 5 months)

• Early-stage exec responsible for Marketing, Product Development and Sales for digital distibution and payments technology company.
• Sold to BitPass 2006
VP E-Commerce & Direct Response

The Learning Company

(Marketing and Advertising industry)

1995 — 1999 (4 years )
VP, Direct Response & eCommerce

The Learning Company/Mattel Interactive

(Public Company; Consumer Goods industry)

January 1995 — July 1999 (4 years 7 months)

• Grew revenues from ~ $17MM to ~ $140MM per annum.
• Database marketing, catalogs, direct mail, outbound telemarekting, online sales channels
• Involved in several business acquisitions