Hilary Marsh

Current

Managing Director, REALTOR.org at National Association of REALTORS

Past

Manager, Editorial Development, REALTOR.org at National Association of REALTORS
President at Content Company, Inc.
Senior Content Strategist at Sapient

Senior Content Producer at BeautyJungle.com
Senior Communications Specialist at R.R. Donnelley
Copywriter at Avon Products
Editorial Assistant at Glamour Magazine/Conde Nast

see less...

4 more...

Education

Syracuse University

Recommended

8 people have recommended Hilary

Connections

500+ connections

Industry

Internet

Websites

Hilary Marsh’s Summary

Strategic communicator experienced with associations, nonprofit organizations and corporations. How can online media enhance business goals, working with print/face-to-face/telephone communications? How can your organization use the right channel for the right message to the right audience? Contact me and find out.

Hilary Marsh’s Specialties:

Web content management strategy, Web/email content strategy, marketing communications, strategic communications

Hilary Marsh’s Experience

Managing Director, REALTOR.org

National Association of REALTORS

(Non-Profit; 201-500 employees; Non-Profit Organization Management industry)

March 2007 — Present (2 years 5 months)

- Develop and oversee strategy for the website for the nation's largest membership/trade association
- Manage relationships with internal stakeholders
- Supervise and mentor Web staff of content editors, information architects, designers, and developers
Manager, Editorial Development, REALTOR.org

National Association of REALTORS

(Non-Profit; 201-500 employees; Non-Profit Organization Management industry)

June 2005 — March 2007 (1 year 10 months)

- Develop and oversee online publishing strategies and standards for the website for the nation's largest membership/trade association
- Develop and oversee editorial processes and standards
- Supervise and mentor content editors and department content owners
President

Content Company, Inc.

(Privately Held; 1-10 employees; Internet industry)

January 2001 — June 2005 (4 years 6 months)

Communications consulting, content strategy consulting, content management strategy and training, information architecture, content development. Manage project budgets, timelines, teams. Clients include

Nonprofits:
- University of Chicago, www.uchicago.edu
- Girl's Best Friend Foundation, www.girlsbestfriend.org
- Gaylord and Dorothy Donnelley Foundation, www.gddf.org
- National Collegiate Athletics Association, www.ncaa.org, in conjunction with IBM Global Services
- Federal Reserve Bank of Chicago, www.chicagofed.org
- Donors Forum of Chicago, www.donorsforum.org/resource/gstoolbox1.html
- Mott Foundation, www.mott.org

Corporations and associations:
- Household International/HSBC, www.household.com
- American Hospital Association, www.hospitalconnect.com, in conjunction with Qwest Global Services
Senior Content Strategist

Sapient

(Public Company; 1001-5000 employees; SAPE; Internet industry)

1999 — 2001 (2 years)

- Built and led Chicago’s content strategy practice: Hired and managed seven content strategists and content managers, overseeing them on projects and sales pursuits.
- Identified target audiences and business goals for client sites and determined the content needs that would support both.
- Worked closely with brand strategy team to position clients’ messaging to reflect the needs of their audiences.
- Wrote creative briefs, case studies, presentations.
Senior Content Producer

BeautyJungle.com

(Privately Held; 11-50 employees; Internet industry)

1999 — 1999 (less than a year)

Beautyjungle.com was leading provider for e-commerce solutions to beauty industry and only online beauty site authorized to carry both prestige and mass beauty products. Managed site content.

- Developed customer service policies and language
- Developed site navigation labels
- Wrote customer service call and email scripts
- Served as the organization's internal communicator, sharing information about the industry and the company's media coverage with company employees
Senior Communications Specialist

R.R. Donnelley

(Public Company; 10,001 or more employees; rrd; Printing industry)

1998 — 1999 (1 year)

- Led process for selecting vendor (vendor research, RFP, vendor interviews, internal selection process) to develop next-generation website
- Led strategy and content efforts for the organization's first intranet
- Developed site structure, navigation, and content for the corporate site
- Wrote bimonthly employee newsletter
Copywriter

Avon Products

(Public Company; 10,001 or more employees; AVP; Cosmetics industry)

1986 — 1996 (10 years)

- Wrote consumer brochure copy for gifts and home entertainment products
- Wrote selling tips for sales representatives
- Wrote sales communications materials for sales representatives about incentive programs, insurance programs, and more
- Coordinated clearance flyers -- developed computer database of product history
Editorial Assistant

Glamour Magazine/Conde Nast

(Privately Held; 10,001 or more employees; Publishing industry)

1980 — 1985 (5 years)

- Assisted electronics editor and entertainment editor in researching and preparing monthly articles
- Wrote music reviews
- Contributed short articles to "How to Do Anything Better Guide"

Hilary Marsh’s Education

Syracuse University

Magazine journalism (Newhouse), psychology 1976 — 1980

Additional Information

Hilary Marsh’s Websites:

Hilary Marsh’s Groups:

National Assn of REALTORS, CM Pros, IABC, Association Forum, NetContent/Chicago, writergrrls, DigitalEve Chicago, WIT, GLSEN Chicago, SIG-IA

Real Estate Connect
Content Management Professionals
Linked n Chicago
Boxes and Arrows
Sapient Alumni Group
BlogHer
Virginia Association of REALTORS®
Facebook.com
Sapient Family
Online marketing
Realtor
UX Professionals
Council of Residential Specialists
Syracuse University Alumni Network
National Association of Realtors (NAR - REALTOR)
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Web Content Mavens
Semantic Web
REBarCamp
Content Management
Chicago Interactive Marketing Association (CIMA)
Massachusetts Association of REALTORS
International Association of Business Communicators (IABC)
Social Media Today
User Experience
Social Media Mafia
Association Forum of Chicagoland
Tweeple
Twealtors
SOBCon SOBCon2010
YAP (Young Association Professionals)
National Assn of Realtors
Enterprise Content Management Writers' Community
Avon Alumni
RE BlogWorld
NAR :: National Association of Realtors
Institute of Real Estate Management (IREM)
REALTOR®
Social Network Solutions
National Realtor
Information Architects
WIT - Chicago
Sapient Interactive
RR Donnelley
Reno/Sparks Association of REALTORS
Web Managers Roundtable
Beachwood High School Alumni
REALTOR® Commercial
Web Governance