Hershy (Herman) Feuerwerker

Current

Art Director – Advertising at B&H Photo Video
Owner/Creative Director at Deer Design

Past

Senior Graphic Designer at B&H Photo Video
Senior Graphic Designer at ArtScroll/Mesorah Publications
Graphic Designer at Erba Foods (Haddar®) Corp.

Designer at Eyecatcher Design

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Education

Touro College

Recommended

4 people have recommended Hershy (Herman)

Connections

500+ connections

Industry

Graphic Design

Websites

Hershy (Herman) Feuerwerker’s Summary

Art Director with extensive experience in design management and workflow process and development.

• 13+ years experience in graphic design for print and web.

• 10+ years experience in packaging design for food and wine products.

• 8+ years experience in catalog design, layout and workflow.

• 8+ years experience in book and book jacket design.

Called "Font Maven" by colleagues, for being able to identify type by name on any printed page.

Nicknamed "Tech Guru" by friends, for thorough understanding of technologies, applications, and computers.

Hershy (Herman) Feuerwerker’s Specialties:

Art Direction, Print Design, Catalog design, planning and execution.

Adobe Creative Suite CS4, Microsoft Office, etc.
(...and of course all the older versions of Adobe Applications from Photoshop 2.5, Illustrator 5 and up...)

Adobe InCopy workflow setup and problem solving.

Research technologies to help build catalogs more efficiently.

Hershy (Herman) Feuerwerker’s Experience

Art Director – Advertising

B&H Photo Video

(Privately Held; 1001-5000 employees; Retail industry)

June 2008 — Present (1 year 2 months)

Art Director for promotional print brochures, print catalogs, ads, etc.

Managing various development projects.
Owner/Creative Director

Deer Design

(Graphic Design industry)

June 2005 — Present (4 years 2 months)
Senior Graphic Designer

B&H Photo Video

(Privately Held; 1001-5000 employees; Retail industry)

July 2006 — June 2008 (2 years)

Converted the B&H catalog from Quark XPress to Adobe InDesign. Designed stylesheets for other designers use.

Redesigned the B&H Catalog to refresh look and feel, developed interactive Excel sheets for product selection process.

Manages freelancers during catalog production cycles. Oversees planning and workflow of design process.
Senior Graphic Designer

ArtScroll/Mesorah Publications

(Privately Held; 51-200 employees; Publishing industry)

May 2000 — June 2005 (5 years 2 months)

Designed over 150 book covers and jackets, including complicated dies for spot UV and foil embossing.

Shortened the production cycle to days instead of weeks, by implementing a PDF and CTP workflow.

Managed and trained in junior designers, freelancers, and interns.
Graphic Designer

Erba Foods (Haddar®) Corp.

(Privately Held; 51-200 employees; Food & Beverages industry)

January 1998 — May 2000 (2 years 5 months)

Redesigned food and beverage packaging, updated and refreshed the overall brand look and feel.

Introduced packaging design for new items, extended existing product lines.

Developed wine packaging with complex dies, and stamping processes.
Designer

Eyecatcher Design

(Privately Held; 1-10 employees; Graphic Design industry)

1995 — 1999 (4 years)