Herman Feuerwerker

Current

Art Director – Advertising at B&H Photo Video
Owner/Creative Director at Deer Design

Past

Senior Graphic Designer at B&H Photo Video
Senior Graphic Designer at ArtScroll/Mesorah Publications
Graphic & Packaging Designer at Erba Foods (Haddar®) Corp.

Graphic Designer at Eyecatcher Design

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Education

Touro College

Recommended

4 people have recommended Herman

Connections

500+ connections

Industry

Graphic Design

Herman Feuerwerker’s Summary

Art Director with 14+ years experience in all aspects of Print and Web design.

PROFESSIONAL SKILLS:
• Extremely detail oriented
• Solid time management and organizational skills
• Brilliant eye for design, color and typography
• Management and supervisory experience

SOFTWARE SKILLS:
Adobe Photoshop CS4
Adobe Illustrator CS4
Adobe InDesign CS4
Adobe Dreamweaver CS4
Adobe Fireworks CS4
Adobe Flash CS4 (Basic)
Adobe Acrobat 9.0
JavaScript (Basic)
HTML / XHTML
CSS
Microsoft Office

Herman Feuerwerker’s Specialties:

Art Direction, Print Design, Web Design, Packaging Design,
Catalog Design, Brochure and Collateral Design, Book and Book Jacket Design, Poster Design, Branding, Identity, Logo Design.

Herman Feuerwerker’s Experience

Art Director – Advertising

B&H Photo Video

(Privately Held; Retail industry)

March 2008 — Present (1 year 9 months)

• Designed series of Web banners for advertising promotions
• Developed color schemes for use in catalogs and ads
• Supervised staff and freelance designers working on the B&H catalog
• Participated and led client meetings presenting design solutions
• Participated in the creation of work-flow to assure quality improvement and accuracy of projects
• Signed off final proofs, and attended press checks
• Participated in various catalog pilot programs, representing advertising departments needs and requirements
• Acted as the department liaison to IT, and helped develop a PSS (Product Selection System) for building new catalog pages
Owner/Creative Director

Deer Design

(Graphic Design industry)

June 2005 — Present (4 years 6 months)

Freelance clients include:
The Creative Group,
S. Bertram Inc.,
TriMe Associates,
Parkland Estates,
The Judaica Press,
Park Communications,
KZ Creative.
Senior Graphic Designer

B&H Photo Video

(Privately Held; Retail industry)

July 2006 — March 2008 (1 year 9 months)

• Designed multiple collateral and promotional pieces for various B&H departments
• Created and designed a new series of buying guides
• Designed store display posters and department banners on a regular basis
• Worked on several redesigns of the B&H Catalog; always as the lead designer
• Converted B&H catalog from Quark XPress to Adobe InDesign.
Senior Graphic Designer

ArtScroll/Mesorah Publications

(Publishing industry)

May 2000 — June 2005 (5 years 2 months)

• Designed over 150 book covers and jackets, including complicated dies for spot UV and foil embossing
• Designed promotional materials and seasonal catalogs
• Shortened the production cycle to days instead of weeks by implementing a PDF and CTP work-flow
• Managed and trained junior designers, freelancers and interns
• Personally designed the best selling Kosher By Design series
• Designed and managed several websites; available upon request
Graphic & Packaging Designer

Erba Foods (Haddar®) Corp.

(Food & Beverages industry)

March 1997 — May 2000 (3 years 3 months)

• Conferred with all production departments to discuss art requirements in order to enhance all presentations through target marketing
• Updated and refreshed the overall brand look and feel
• Redesigned food and beverage packaging
• Introduced packaging design for new items; extended existing product lines
• Developed wine packaging with complex dies and foil stamping processes
Graphic Designer

Eyecatcher Design

(Graphic Design industry)

February 1995 — March 1997 (2 years 2 months)

• Created a fund raising campaign for a local ambulance service generating $100,000 in donations
• Selected by a major print broker to design a 300-page wholesale jewelry trade publication with a target audience of over 20,000 international and domestic jewelers
• Art directed photography shoots for national publications