David Herscott

David Herscott

Location
New York, New York (Greater New York City Area)
Industry
Online Media

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David Herscott's Overview

Current
Connections

500+ connections

David Herscott's Experience

Co-Founder & Partner

House of Kaizen

Privately Held; 51-200 employees; Internet industry

2011Present (3 years) New York, NY

House of Kaizen is a global performance marketing agency with offices in New York, London and Lagos. Since 2001 we have been helping leading brands improve their marketing efficiency and effectiveness, ultimately increasing ROI. We specialize in optimizing the entire customer journey from awareness through transaction - a process we call end-to-end conversion planning. Our performance experts are trained in the areas of display, search, affiliate, social and content marketing and conversion rate optimization. Independent and entrepreneurial, we are committed to the continuous improvement of every aspect of performance media. Clients include: Avis Budget Group, Conde Nast, Bloomberg, News Corp, MGM Resorts and Red Roof Inn among others.

David Herscott's Skills & Expertise

  1. Affiliate Marketing
  2. SEM
  3. Digital Marketing
  4. Online Advertising
  5. Mobile Marketing
  6. PPC
  7. Interactive Marketing
  8. Digital Strategy
  9. Email Marketing
  10. Web Analytics
  11. E-commerce
  12. SEO
  13. Marketing
  14. Product Marketing
  15. Conversion Optimization
  16. Web Marketing
  17. Advertising
  18. Omniture

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