Director of Innovation, New Business Ventures Group at PepsiCo
Miami/Fort Lauderdale Area
Director of Innovation, New Business Ventures Group at PepsiCo
Miami/Fort Lauderdale Area
Extensive corporate and entrepreneurial experience in business development, sales and innovation projects in the food & beverage industry and in technology ventures.
Passion for creating innovative business models, product and marketing strategies and finding new and better ways to deliver more value.
Technology Innovation and Product Development, Strategy & Business development and Sales in Consumer Packaged Goods, Software & Internet
Innovation, Business Model Development, Technology Development & Transfer, Cross-functional Management, Customer Requirements, Market Research and Analysis
(Public Company; PEP; Food & Beverages industry)
January 2008 — Present (2 years 9 months)
(Public Company; PEP; Food & Beverages industry)
January 2009 — June 2010 (1 year 6 months)
Ideation, identification, pursuit and commercialization of innovations and technologies, partnering with M&A, R&D, Packaging, Equipment and Product Development organizations to make transformational innovation happen.
(Public Company; PEP; Food & Beverages industry)
June 2005 — January 2007 (1 year 8 months)
Regional position with responsibilities for development of new business, renewal of existing business and effective management of food service global accounts. Support the front line capability development by sharing “Best Practice Tools" and increase sales organization effectiveness through coaching and mentoring
(Privately Held; 11-50 employees; Computer Software industry)
October 2003 — January 2005 (1 year 4 months)
Founder and co-CEO & Business Solutions, Miami, FL
Responsibilities included fund generation, corporate strategy, annual operating plan, business development, employee recruitment and retention, creation and management of strategic alliances and partnerships. Led the business solution development cycle for key Clients.
(Privately Held; Internet industry)
May 2001 — September 2003 (2 years 5 months)
Initial role was focused on definition and design of custom technology and web-based solutions for the animal health industry. Role was quickly expanded to become a key member of the management team and advise the company President on a variety of key business issues including: product strategy, business alliances, financial issues and organizational structure
(Partnership; 11-50 employees; Internet industry)
1999 — 2001 (2 years )
(Public Company; 10,001 or more employees; PEP; Consumer Goods industry)
April 1990 — April 2000 (10 years 1 month)
From 1990-2000, Hernan Marina worked for PEPSICO, INC. He started as Operations Planning Manager, later he served as Franchise Manager, and finally as Director of Sales for South America, Central America, and the Caribbean.
(Public Company; 10,001 or more employees; PEP; Consumer Goods industry)
April 1993 — May 1995 (2 years 2 months)
Responsible for development of a Total System Economics solution for the Latin American operations. Managed a team of 8 developers.
Soccer & tennis Movies & books (my favorite place is Borders Bookstore) Innovation, Internet, technology, investing
Plan USA: Helping Children Through Sponsorship (http://www.planusa.org/)
Kiva.org (http://www.kiva.org/lender/hernan6253)
PepsiCo “President’s Ring of Honor” – for one of top sales performers, worldwide.
PepsiCo’s highest honor, the 1999 and 2008 Chairman’s Award