Hernan Marina

Hernan Marina

Director of Innovation, New Business Ventures Group at PepsiCo

Miami/Fort Lauderdale Area

Current
  • Director of Innovation, Global Business Ventures at PepsiCo
Past
  • Director of Sales, Organized Trade & Innovation - Latin America at PepsiCo
  • Revenue Management Director - Latin America at PepsiCo
  • Director of Sales - Latin America at Pepsico
Connections
433 connections
Industry
Food & Beverages
Websites

Hernan Marina’s Summary

Extensive corporate and entrepreneurial experience in business development, sales and innovation projects in the food & beverage industry and in technology ventures.

Passion for creating innovative business models, product and marketing strategies and finding new and better ways to deliver more value.

Hernan Marina’s Specialties:

Technology Innovation and Product Development, Strategy & Business development and Sales in Consumer Packaged Goods, Software & Internet
Innovation, Business Model Development, Technology Development & Transfer, Cross-functional Management, Customer Requirements, Market Research and Analysis


Hernan Marina’s Experience

  • Director of Innovation, Global Business Ventures

    PepsiCo

    (Public Company; PEP; Consumer Goods industry)

    January 2009Present (1 year 2 months)

    Ideation, identification, pursuit and commercialization of innovations and technologies, partnering with M&A, R&D, Packaging, Equipment and Product Development organizations to make transformational innovation happen.

  • Director of Sales, Organized Trade & Innovation - Latin America

    PepsiCo

    (Public Company; PEP; Consumer Goods industry)

    January 2008December 2008 (1 year )

  • Revenue Management Director - Latin America

    PepsiCo

    (Public Company; 10,001 or more employees; PEP; Consumer Goods industry)

    January 2007January 2008 (1 year 1 month)

  • Director of Sales - Latin America

    Pepsico

    (Public Company; 10,001 or more employees; PEP; Consumer Goods industry)

    June 2005January 2007 (1 year 8 months)

    Regional position with responsibilities for development of new business, renewal of existing business and effective management of global accounts. Support the front line capability development by sharing “Best Practice Tools" and increase sales organization effectiveness through coaching and mentoring

  • CEO

    Neo Compass

    (Privately Held; 11-50 employees; Computer Software industry)

    October 2003January 2005 (1 year 4 months)

    Founder and co-CEO & Business Solutions, Miami, FL
    Responsibilities included fund generation, corporate strategy, annual operating plan, business development, employee recruitment and retention, creation and management of strategic alliances and partnerships. Led the business solution development cycle for key Clients.

  • VP Business Solutions

    Intelligent Content Corp.

    (Privately Held; Internet industry)

    May 2001September 2003 (2 years 5 months)

    Initial role was focused on definition and design of custom technology and web-based solutions for the animal health industry. Role was quickly expanded to become a key member of the management team and advise the company President on a variety of key business issues including: product strategy, business alliances, financial issues and organizational structure

  • Partner

    Netbiz Group - eBusiness incubator

    (Partnership; 11-50 employees; Internet industry)

    19992001 (2 years )

  • Director of Sales, South America, Central America, Caribbean

    Pepsico, Inc

    (Public Company; 10,001 or more employees; PEP; Consumer Goods industry)

    April 1990April 2000 (10 years 1 month)

    From 1990-2000, Hernan Marina worked for PEPSICO, INC. He started as Operations Planning Manager, later he served as Franchise Manager, and finally as Director of Sales for South America, Central America, and the Caribbean.

  • IT Business Solutions Mgr.

    PepsiCo

    (Public Company; 10,001 or more employees; PEP; Consumer Goods industry)

    April 1993May 1995 (2 years 2 months)

    Responsible for development of a Total System Economics solution for the Latin American operations. Managed a team of 8 developers.


Additional Information

Hernan Marina’s Websites:

Hernan Marina’s Interests:

Soccer & tennis Movies & books (my favorite place is Borders Bookstore) Innovation, Internet, technology, investing

Hernan Marina’s Groups:

Plan USA: Helping Children Through Sponsorship (http://www.planusa.org/)
Kiva.org (http://www.kiva.org/lender/hernan6253)

  •    On Startups - The Community For Entrepreneurs
  •    Killer Idea Developers (KID)
  •    Innovation People Expert Innovators Creative Network
  •    Pepsi Network
  •    Leadership + Innovation by Stefan Lindegaard
  •    Startup Specialists
  •    Argentina Business
  •    PepsiCo Employees and Alumni
  •    Internet Marketing Mastermind Group
  •    Evalueserve Circle of Experts
  •    Latin America 2.0
  •    SpinOut
  •    SIT Systematic Inventive Thinking
  •    Innovation RainMakers(r)
  •    Open Innovation by Stefan Lindegaard
  •    Innovate the Future

Hernan Marina’s Honors:

PepsiCo “President’s Ring of Honor” – for one of top sales performers, worldwide.
PepsiCo’s highest honor, the 1999 and 2008 Chairman’s Award


Hernan Marina’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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