Karrine McFarlane

Current

Affiliate Manager at Her Media Marketing & Design
Owner at Her Media Marketing and Design
Advertising Manager at Great Aupair

see less...

Past

Account Manager at Bravenet

Education

Athabasca University
North Island Collage
Okanagan College

see less...

Connections

108 connections

Industry

Internet

Websites

Karrine McFarlane’s Summary

Karrine McFarlane’s Specialties:

Affiliate Management
New Media PR
Social Media Branding

Karrine McFarlane’s Experience

Affiliate Manager

Her Media Marketing & Design

(Internet industry)

January 2006 — Present (3 years 11 months)

What makes Her Media unique is that I am happy to work with small businesses just starting up with a limited budget. I also partner with a leading affiliate manager which will ensure you have the resources you need as your budget increases and you require more from your affiliate program.
As your affiliate manager I will help you oversee the
planning, launch, promotion, and ongoing management
of your affiliate program.

Affiliate Management:
Recruit new affiliates, joint venture partners, and strategic partners.
Manage top tier accounts and develop affiliate contact management strategy.
Initiate new affiliate marketing campaign ideas, incentives, and bonus offers.
Develop fresh marketing creative for your affiliates
Oversee the development and distribution of marketing tools to affiliates.
Establish channels of communication to ensure all affiliates have access to marketing tools, and to develop custom marketing material as required
Be responsible for affiliate communications and support
Process monthly payments to your affiliates

Promoting Your Affiliate Program:
Identify and implement opportunities to enhance your affiliate program, new growth opportunities and optimize ROI.
Monitor affiliate activity, analyze affiliate program performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.
Communicate and monitor discussion of your brand in the affiliate channel.
Develop annual affiliate campaign calendar and rollout plans.
Represent your brand and affiliate program at approved related trade shows as requested.

As your affiliate manager I will also:
Work with your Marketing Director and PR Representatives to ensure your affiliate marketing strategies and marketing efforts work with each other.
Coach and provide resources to help you understand promoting your service through affiliate marketing.
Owner

Her Media Marketing and Design

(Marketing and Advertising industry)

January 2005 — Present (4 years 11 months)
Advertising Manager

Great Aupair

(Marketing and Advertising industry)

May 2004 — Present (5 years 7 months)
Account Manager

Bravenet

(Marketing and Advertising industry)

2003 — 2004 (1 year )

Karrine McFarlane’s Education

Athabasca University

Business Management - Marketing 2010 (expected)
North Island Collage

Early Childhood Education

Activities and Societies:

Canadian Federation of Students Chair
Okanagan College

Business Management

Additional Information

Karrine McFarlane’s Websites:

Karrine McFarlane’s Interests:

Affiliate Manager, New Media PR, Social Media, Female Demographics, Blogging, WordPress, pod casts, website design from a marketing and sales perspective, Travel, learning about new cultures, learning. Sleep , an interest solely created by a ongoing deprivation of said interest.