Product Manager
Greater Seattle Area
- Current
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- Product Manager, Online Services at Swedish Medical Center
- Past
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- Senior Product Manager at Digeo Inc.
- Online Marketing Manager at iCARumba
- Senior Consultant at Doghouse Productions
- Interactive Marketing & Strategy at Swedish Medical Center
- Senior Communications Specialist at The Queen's Medical Center
- Special Projects Assistant at Hawaii Medical Service Association
- Student Assistant/Contract Assistant at University of Hawaii
- Education
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- University of Hawaii at Manoa
- Recommended
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Henry Yamamoto’s Summary
Product manager with keen sense for creating user experiences that differentiate beyond the bulleted list of features any competitor can match. Productized and managed Emmy Award-winning user interface from a concept to a deployed product. So we're not talking about just coming up with good ideas, but being able to assess, plan, manage and deliver a product to a customer.
Direct experience with key development processes including creation of market requirements, functional specifications, user personas and go-to-market plans. Specializing in taking stalled, complicated or delayed projects and driving them to completion.
Current work includes social media, SEM and online strategy and planning to connect and engage with target customer segments.
Henry Yamamoto’s Specialties:
Product marketing, product management, product development, marketing, user interface design, social media planning & marketing, SEM, user experience (UX)
Henry Yamamoto’s Experience
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Product Manager, Online Services
Swedish Medical Center
(Non-Profit; Hospital & Health Care industry)
March 2008 — Present (1 year 9 months)
-Develop organization's overall strategy for online services for both internal and external customers. Includes creating an extensible, flexible and scalable platform designed for future growth and interoperability.
-Gather requirements, create strategy and execute a variety of online marketing initiatives such as SEM, social media planning and marketing, and targeted channel sales via microsites/landing pages. All activities include planning and tracking metrics and analytics to ensure results and goals are being met, and to make course corrections when necessary.
-Enable next-generation services for true "connected hospital" experience. Includes online personal health records (PHR), physician-to-physician referrals and portability. -
Senior Product Manager
Digeo Inc.
(Privately Held; 51-200 employees; Computer Software industry)
October 2000 — March 2008 (7 years 6 months)
-Performed product marketing and program management functions for company’s key products (user interface, digital video recorder, personalization, place-shifting, parental controls, Web 2.0, photos, music and commerce) from concept to final release.
-Developed market/product requirement documents, prototypes, software release schedules and functional specifications.
-Key role in company was to solve “rat’s nest” type issues such as DRM, HDTV features and field deployment issues.
-Defined user experience and feature requirement’s for next generation HD and media products.
-Lead team that took a concept prototype through development to ship of the first version of product to a leading MSO. Shipped subsequent releases as product manager through 2007 including two-time, Emmy Award-winning version 3.2 of Moxi in Summer 2005. -
Online Marketing Manager
iCARumba
(Computer Software industry)
January 2000 — September 2000 (9 months)
-Developed, implemented and managed all online marketing initiatives and online advertising sales, including pricing, product development, performance analytics and developing sales channels.
-Measured and optimized all customer acquisition and retention initiatives to reduce cost-per-acquisition by over 50% as well as improve conversion rates by more than 20%. -
Senior Consultant
Doghouse Productions
(Privately Held; 11-50 employees; Internet industry)
July 1999 — January 2000 (7 months)
-Performed strategic planning and marketing for Internet development initiatives for clients including competitive and ROI analysis.
-Developed and enhanced national, regional and local marketing channels for clients using Internet technologies.
-Served as program manager for several projects. -
Interactive Marketing & Strategy
Swedish Medical Center
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
October 1994 — March 1999 (4 years 6 months)
-Served as the primary lead in developing new media projects including first-ever corporate Website, videos, corporate/executive presentations and database/customer relationship marketing.
-Successfully launched medical center’s first Website, which won several industry awards for design, content and innovation.
-Developed, launched and managed physician referral program which reduced costs by 35% and contributed to $30 million annually in referral business. -
Senior Communications Specialist
The Queen's Medical Center
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
September 1991 — October 1994 (3 years 2 months)
Managed employee and external communications for a 536-bed, non-profit medical center and its subsidiaries (4,000+ employees).
-Wrote, edited and managed multiple corporate publications including annual reports. Also wrote marketing copy and served as creative director for various marketing campaigns, working with in-house services.
-Supervised communications specialist/writer. Streamlined newsletter production cycle to allow for weekly versus bi-weekly issues.
-Re-launched quarterly community relations publication with new design, content and strategic focus in less than 30 days. -
Special Projects Assistant
Hawaii Medical Service Association
(Non-Profit; 1001-5000 employees; Insurance industry)
June 1990 — September 1991 (1 year 4 months)
Primary responsibilities included maintaining and improving communication between ISI (a supplier of medical billing software and support) and its customers, primarily physicians and their staffs. Provided general support and planning for all business development initiatives. Also developed marketing plans and materials to increase customer base and to maintain satisfaction level of existing customers.
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Student Assistant/Contract Assistant
University of Hawaii
(Educational Institution; 1001-5000 employees; Higher Education industry)
1987 — 1991 (4 years )
-Managed media services for various sporting events.
-Planned and executed publicity campaigns for teams, players and coaches.
-Served as the Sports Information Director for golf from 1988-91; Media Coordinator for the 1989 Big West women’s golf championship.
-Improved media’s coverage of golf programs by 25-35% through aggressive promotion of tournaments and players.
Henry Yamamoto’s Education
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University of Hawaii at Manoa
1987 — 1990
Additional Information
Henry Yamamoto’s Websites:
Henry Yamamoto’s Groups:
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AIPMM -
Linked:Seattle -
University of Hawaii -
ThoseinMedia -
Social Media Today -
Social Media Marketing -
User Experience -
Media & Entertainment Professionals -
Social Media Club -
Digeo Former Employees
Henry Yamamoto’s Honors:
Advanced Media Technology Emmy-Best TV User Interface Design, 2006
U.S. Patent 7,302,696: System and method to provide an interactive coupon channel on a video casting network
Henry Yamamoto’s Contact Settings
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