
President and CEO at Apptera
San Francisco Bay Area

President and CEO at Apptera
San Francisco Bay Area
Experienced executive with domain expertise in all aspects of consumer internet, e-Commerce, Advertising Technology, Marketing, Strategy and Coprporate/Business Development
Consumer and Strategic Marketing including branding,internet marketing, direct/database marketing, consumer promotions, PR, marketing communications and product marketing; Pricing; Sales and Distribution Management; Business Development; Corporate Strategy and Development
(Privately Held; 11-50 employees; Computer Software industry)
September 2008 — Present (1 year 4 months)
Leading voice and visual mobile advertising network.
(Internet industry)
February 2008 — Present (1 year 11 months)
Social Media: Get in the know on anything and everything
(Privately Held; Internet industry)
January 2008 — Present (2 years )
Online global, long-tail travel portal and lead gen
(Internet industry)
December 2007 — Present (2 years 1 month)
Social Media and On-Site Collaborative Filtering: get recommendations on products and services you may want to buy from people you know and trust anywhere on the web
(Internet industry)
November 2007 — Present (2 years 2 months)
E-Commerce: The Easy way to get cash for your gadgets
(Privately Held; 51-200 employees; Internet industry)
January 2006 — December 2007 (2 years )
Quigo Technologies is a leading site and content-targeted online Ad Network. Recently purchased by AOL. Quigo's unique business model combines robust technology with a collaborative partnership approach and an open, transparent marketplace for performance advertising that grew triple digits, attracting leading publishers and advertisers ilike ESPN.com, Time Digital Media, CareerBuilder.com, Forbes, and many others.
As Chief Revenue Officer and a key member of Quigo’s executive team, my responsibilities included leading all of the company’s Sales, Sales Operations, Marketing, Business Development, Partner Development, Product and Corporate Strategy and Corporate Development efforts.
(Public Company; 5001-10,000 employees; EBAY; Internet industry)
December 2004 — January 2006 (1 year 2 months)
Internet Marketing and Business Development at eBay is responsible for demand generation including the acquisition of new and retention of existing users. As the primary growth driver for the company, the group manages the largesst single discretionary line item and a significant portion of the company's global marketing budget.
The group develops and manages eBay's relationships with key strategic partners including Google, Yahoo!/Overture/Inktomi, MSN, and AOL and other portals, search engines and content sites. The team is also responsbile for managing eBay's world-renowned affiliate program. And, Internet Marketing has responsibility for designing and executing eBay's natural and paid search optimization efforts. Collectively, these efforts in conjunction with an analytically-driven and strategic approach have enabled eBay to maximize the ROI of it's marketing budget.
(Public Company; 5001-10,000 employees; ebay; Internet industry)
February 2003 — December 2004 (1 year 11 months)
The Strategic Planning and Analysis Group (SP&A) at eBay includes Corporate Strategy, Financial Planning & Analysis groups (FP&A) and Global Metrics Functions and is the central strategy, analytic and planning function for eBay, Inc. Corporate Strategy is responsible for defining and leading the on-going development of eBay Inc.s long-term vision and corporate strategy. FP&A is responsible for developing and coordinating the firm's annual operating plans, quarterly targets, financial forecasts and various financial analyses. The Global Metrics team is responsible for site reporting, user data mining, metrics management and data quality.
(Privately Held; 1001-5000 employees; Management Consulting industry)
September 1989 — January 2003 (13 years 5 months)
BCG is a leading international management consulting firm specializing in corporate strategy. During my tenure, I worked in the firm's Chicago and Paris Offices. I was a founder and leader of the firm's Pricing Innovation Practice and was an active member in the Consumer & Retail, e-Commerce and Corporate Development Practice Areas.
Served clients in many industries including: consumer packaged goods, retail, e-commerce, distribution, consumer and business services, industrial goods, high tech and telecom.
(Privately Held; 11-50 employees; Internet industry)
September 1999 — February 2001 (1 year 6 months)
Involved in all aspects of start-up operation: defined concept, developed business plan, raised seed funding from BCG E-ventures and iFormation Group (BCG joint venture with Goldman Sachs and General Atlantic), established partnerships, enlisted management team, led sales and marketing effort. eClips was started to provide segment-of-one emarketing services to off-line CPGs and retailers by designing and delivering promotions and advertising targeted to individual consumers based on their behavior (frequent shopper card data), household demographics and revealed preferences.
MBA , September 1992 — June 1994
BA , Economics, Philosophy , 1985 — 1989
Graduated Summar Cum Laude, Elected Phi Beta Kappa