Henry Hutton

Current

Owner at Publish and Sell Enterprises

Past

Director of Business Intelligence at Lulu.com
Director, Site Enhancements and Strategic Projects at Lulu.com
Director, Site Operations and Customer Service at Lulu.com

Sr. Quality Manager at Analog Devices
Packaging and Manufacturing Engineer at Harris Semiconductor

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Education

Wake Forest University
North Carolina State University

Recommended

3 people have recommended Henry

Connections

192 connections

Industry

Publishing

Websites

Henry Hutton’s Summary

My name is Henry Hutton, and I’m one of the founding members of Lulu.com–the world’s leading online publishing site. In that time I’ve helped hundreds of authors navigate the often confusing world of self-publishing. Not surprisingly, when we started Lulu in 2003 people referred to our free online publishing as a scam.

It wasn’t a scam. It was a revolution.

In fact, the idea of free publishing has been legitimized by major players getting into the game–notably Wordclay (Author Solutions) and CreateSpace (Amazon). Now, anyone who’s written a book can get their published work in front of the masses for a very affordable price. The book publishing industry is undergoing radical changes–all which will benefit the author.

That’s not to say that there won’t be challenges. Over the years I’ve seen that simply making publishing easier isn’t the answer. The major challenge for today’s author–you, that is–is getting your book to sell. That’s the hard part.

Formatting, editing, cover art, trim size selection, pricing, distribution, marketing, blogging, social networking, search engine rankings– The world of self-publishing can get complex pretty quickly if you don’t educate yourself. Fortunately, I’ve learned a lot from the thousands of authors that have successfully sold books through Lulu. Having left Lulu in October 2008, I now look forward to sharing that insight with you here on my new site PublishandSell.com.

Honestly, I enjoy working with authors. I appreciate their passion and drive that makes their writing efforts such an integral part of their lives. Not every author can achieve the same level of success, but every author can follow the process for success. Think about it, and let’s talk. Call me at 919-247-1832 or email me at hhutton@publishandsell.com .

Best wishes in your publishing success!

Henry Hutton
PublishandSell.com

Henry Hutton’s Specialties:

Book publishing, marketing and sales.

Henry Hutton’s Experience

Owner

Publish and Sell Enterprises

(Publishing industry)

October 2008 — Present (1 year 2 months)

Author services to optimize self-publishing success, including:
- Publishing Assistance
- Editing/Formatting
- Illustration
- Cover Art
- Retail Pricing/Distribution
- Bulk Ordering
- Social Network Management--blog setup, storefront, Facebook, Twitter, etc.
- Virtual Book Signings
- Search Engine Optimization
Director of Business Intelligence

Lulu.com

(Privately Held; 51-200 employees; Publishing industry)

January 2008 — October 2008 (10 months)

• Create, report and review strategic Key Performance Indicators to optimize company decision-making on a global basis..
• Collect, report and analyze online user behaviors to determine user success paths and recommend areas for improvement.
• Consolidate internal reporting systems and procedures to maximize reporting standardization and efficiencies.
• Evaluate and implement 3rd party reporting systems to supplement, customize and automate reporting throughout the company and across all departments.
Director, Site Enhancements and Strategic Projects

Lulu.com

(Privately Held; 51-200 employees; Publishing industry)

January 2007 — December 2007 (1 year )

• Consolidate user feature and new product requests across multiple departments as they relate to ongoing site development.
• Work with external partners to determine integration touch-points for B2B initiatives, and incorporate these needs into Lulu’s engineering and development process.
• Within the Agile environment, manage the engineering and UX priorities and development efforts, and determine readiness for release.
• Coordinate and communicate site release deliverables at an executive level, across the company, and to Lulu creators and customers.
Director, Site Operations and Customer Service

Lulu.com

(Privately Held; 51-200 employees; Publishing industry)

January 2005 — December 2006 (2 years )

• Establish and maintain scalable Customer Service systems for Lulu’s Online Operations, both domestically and globally.
• Create, document and formalize Customer Service procedures to improve operator consistency and efficiency. Manage communication of these policies across our global community to better align customer expectations.
• Create and optimize issue escalation and resolution processes between Community Operations, Customer Support, and Engineering/QA.
• Analyze and report Customer Service success metrics, including customer feedback and recommendations, on a company-wide basis.
Sr. Quality Manager

Analog Devices

(Public Company; ADI; Semiconductors industry)

1987 — 1997 (10 years )
Packaging and Manufacturing Engineer

Harris Semiconductor

(Public Company; 5001-10,000 employees; HRS; Semiconductors industry)

1983 — 1987 (4 years )