Henry Bruce

Current

• Managing Director at The Rock Annand Group

Recommended

15 people have recommended Henry

Connections

500+ connections

Industry

Management Consulting

Henry Bruce’s Summary

Henry Bruce is the founder and President of The Rock Annand Group, a business strategy consultancy that helps software technology firms develop and execute go-to-market initiatives that deliver results. Founded in 2001, The Rock Annand Group focuses on:
• New demand creation models using Relationship Marketing strategies, tactics and tools to improve the return on sales and marketing costs.
• Aligning relationship marketing strategies with sales execution to improve lead quality and overall pipeline performance
• Developing closed-loop demand generation processes that are multi-channel, repeatable and scalable across any number of target markets.
• Performance-based programs that deliver quantifiable results in less than 90 days using today’s best practices in sales and marketing automation
• Positioning and core messaging that differentiate their clients in the marketplace.
• Corporate marketing plan development, including industry market requirements, direct and indirect channel programs, field marketing, analyst relations and marketing communications.

With over 30 years of software industry experience, Mr. Bruce has worked in every facet of enterprise software, from marketing and sales to product management and consulting. He is a successful and creative sales, marketing and business developer with an impressive resume of clients and employers, including Axentis, ChainLink Research, Cullinet, EdgeTrade, IMI Americas, LeanLogistics, NEC Retail Solutions, Optum, Ross Systems, Scivantage, Tibersoft and Xerox.