
Strategies For Digital Content | Emerging Technological Trends
Nijmegen Area, Netherlands

Strategies For Digital Content | Emerging Technological Trends
Nijmegen Area, Netherlands
Hendrik van Iterson is a digital media entrepreneur and consultant since the early 90’s. With his expertise and track record in the music, entertainment and technology industry he supports companies and entrepreneurs getting their service or product to the next level.
Member and Enthusiast at Lopend Vuur
Lopend Vuur: On- & Offline platform for Dutch Indie Music.
Member of BarOne Resources
Digital Media Distribution
Digital Rights Management
Streaming
Content Acquisition
Content Delivery Networks
Cloud Technologies
Business Development
Self Starter
Strategy
(Online Media industry)
April 2009 — Present (8 months)
ATOMBLOCK is the new digital software and video games supplier delivering whitelabel e-stores and integrated entertainment solutions.
ATOMBLOCK offers whitelabel e-stores and XML based games and software e-commerce solutions for (e)-retailers, portals and a-brands.
(Internet industry)
January 2009 — Present (11 months)
Subscription Stream is a cloud hosted Streaming Platform for the media and entertainment industry.
(Entertainment industry)
May 2008 — Present (1 year 7 months)
Media Unity is a company providing high-level expertise in Content Distribution and Strategy Solutions for the entertainment industry and her partners.
(Public Company; 51-200 employees; cdrl; Consumer Electronics industry)
January 2006 — May 2008 (2 years 5 months)
Responsible for setting up the Research and Development strategy and department. Research, execute partnerships and vision for the next generation of Commodore devices and services. Manage internal and external development teams. Develop and implement Web 2.0 strategy to strengthen communication with the online community.
Initiated and closed several partnerships with leading industry companies on high profile projects; example Microsoft Corp, British Telecom, Xvid, University of Delft, Fonero.
(Privately Held; 1-10 employees; Entertainment industry)
July 2003 — January 2006 (2 years 7 months)
Founder of Lyzia and responsible for business plan, architecture and implementation of the Lyzia Platform. Managed product development, partners and research strategy. Closed contracts with and successfully executed them for Universal Music, Sony/BMG, EMI Music, Warner Music and several a-brands like MTV, MSN and Nestlé and such.
Honors and Awards
• Lyzia Makes Dutch TOP 25 Most Brilliant Technology Companies for 2005
(source: FEM/Business)
• Lyzia Makes Deloitte Rising Star Top 10 for 2005
(source: Deloitte)
Successfully sold Lyzia to CIC in early 2006.
(Privately Held; 11-50 employees; Computer Software industry)
August 2002 — June 2003 (11 months)
As interim director responsible for the reorganization of the development department. Defining and execution of the strategy and new product launch. Developed and implemented partner strategy and program. Closed Strategic Partnership with Microsoft and initiative taker of Microsoft BI Platform the Netherlands. Executed the marketing Launch of Bizzscore 6. Run go-to market program with Microsoft as SQL 2005 Launch Partner.
Honors and Awards:
Microsoft Worldwide ISV partner award
(Privately Held; 11-50 employees; Internet industry)
July 1998 — July 2002 (4 years 1 month)
Responsible for vision and strategy of the yearly business plans. Managed the large and technical accounts. Manager for the internal and external startups. Implement secure Web, Database and Streaming Platform. Closed partner deals with Microsoft and PSINet.
(Privately Held; 1-10 employees; Internet industry)
July 1997 — June 1998 (1 year )
Responsible for partner program and initiating Microsoft business unit. Architected and implemented e-commerce platform Warenhuis.net and Surfsupport Windows Hosting Platform.
(Privately Held; 51-200 employees; Computer & Network Security industry)
January 1993 — June 1997 (4 years 6 months)
As internal consultant responsible for the hiring and training of technical staff for outsourcing. Specialized and certified in securing and auditing corporate networks.
Several external consults includes;
o Dutch Department of Transportation
o ING bank
o AIVD (Dutch General Intelligence and Security Service)
o Consumentenbond (Consumer Rights Organization)
o Hewlett Packard
o KPN (Dutch Telco)
o Coca-Cola Corporation
o ANWB (Dutch AAA)
o PCM Publishers
Digital Lifestyle, Family, Cooking, Eating & Drinking, Reading, Traveling, Gaming, New Technology, Start-ups, Team building, Mentoring, Personel Growth, Digital Media Entrepreneur, Summer
Facebook, ONE.org, Those in Media, multiple groups, Christian Professionals, Dutch Media Professionals, Answers, European Internet Professionals, Worldwide Association of Professional Dreamers, the Ladder, Twitter
Commodore Awarded Best Digital Home Product 2007 (Retail Vision Award)
Lyzia Makes Dutch TOP 25 Most Brilliant Technology Companies for 2005 (source: FEM/Business)
Lyzia Makes Deloitte Rising Star Top 10 For 2005 (source: Deloitte)
EFM Software wins Microsoft Worldwide ISV Partner Award