Gerardo Gean

Current

• User Experience Director at TM Advertising
• Photographer at Minimalistica Studio

Past

• Creative / User Experience Designer at Verizon
• Creative / Web Designer / at TIGI
• Brand Manager/Graphic Design Director at Interlinea Sa de Cv

• Journalist Photographer at El Diario de Hoy

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Education

• Comunicación Monica Herrera

Recommended

4 people have recommended Gerardo

Connections

192 connections

Industry

Information Technology and Services

Gerardo Gean’s Summary

Results-oriented, motivated professional with strengths in marketing collateral development, brand management, business processes definition, Possesses excellent organizational, analytical, creative, managerial and client relationship skills. Thrive in a collegial, collaborative, and challenging environment.

I believe high-end design is the only true measure of a successful branding.

I believe in 4 simple axioms:
Design is where brand meets consumer.
Design is what touches the consumer's heart and mind.
Design is what leads to the sale.
Design leads communication to fulfill its destiny.

Driven by sensorial design, high-end creative for the new generation that provides fresh and dynamic ideas for today's market. I believe that evolution of creativity and quality can reach contemporary targets by generating sensorial emotions and feelings, occupying a unique niche within the industry.

With a thorough awareness of the importance and complex nature of corporate identity, I can enable you to reach new levels of business development. Originating from the vision and talents, and work, I grew into a business culture, translating business strategy into its creative destiny.

Gerardo Gean’s Specialties:

• Focusing on Strategic Innovation with the purpose of Creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for customers and the corporation.
• Conceptual New Branding
• Art Direction, Creative Direction
• Commercial Photography and Fashion Photography
• UI Design / User experience
• Trend spotting new emerging media

Gerardo Gean’s Experience

• User Experience Director

  TM Advertising

  (Public Company; Marketing and Advertising industry)

  June 2008 — Present (1 year 6 months)

  As a creative at TM Advertising, I am responsible for new innovating ideas that can create growth strategies, new product categories, services that change the advertising game and generate significant new values for customers and the client.
  Create successful products, services and web applications using interaction and visual design. Spotting trends in new non-traditional niches to advertise and integrate or infuse branding such as new emerging platform media.
  
  Honors:
  Invented the first mobile iPhone claim application in the Insurance Category for Nationwide Insurance
  
  Client Experience:
  Nationwide Insurance, Nascar Nationwide Series, Bell Helicopter, Superpages.com, USA Today, American Airlines, Bausch & Lomb, Statoilhydro, Finish Line, Edward Jones, Texas Tourism.
  
  Accounts Pitched and Won:
  Superpages Idearc Media, Bausch & Lomb

• Photographer

  Minimalistica Studio

  (Photography industry)

  January 2007 — Present (2 years 11 months)

  Minimalistica is a Studio Boutique driven by sensorial design,
  high-end creative for the new generation that provides fresh and dynamic ideas for today's market.We believe our evolution of creativity and quality can reach contemporary targets by generating sensorial emotions and feelings, occupying a unique niche within the industry.
  
  Image Producer..

• Creative / User Experience Designer

  Verizon

  (Public Company; 10,001 or more employees; VZ; Telecommunications industry)

  July 2007 — June 2008 (1 year )

  Development of new applications concepts and new features demos for Fios TV as well as working with Verizon wireless applications for smart phones. infused Verizon brand strategy into products, House Style UI and web.

• Creative / Web Designer /

  TIGI

  (Public Company; 1001-5000 employees; Consumer Goods industry)

  January 2000 — July 2007 (7 years 7 months)

  Development of creative concepts for websites that reflect TIGI client's business and target and retain new audience.
  
  Working with backend coders and flash designers maintain content, news, Google PPC & Analytics.
  
  Conceptual ads and ideas for company product lines and global marketing pieces, trade shows in the beauty industry and global ad campaigns that have been seen in various consumer and trade magazines.
  
  Responsible for international advertising ad concepts, salon & academy brochures and materials such as: promotional materials, flyers, posters, point of purchase materials, outdoor.
  
  Retouching raw images from photo shoots, color profiling, balancing and sharpening images for the graphic department's use.
  
  Ensuring proper usage of all brand assets, Oversee performance of these at Press Checks.
  
  Ensure image and copy is consistent with U.S. versions of graphics, Review and monitor house style guidelines

• Brand Manager/Graphic Design Director

  Interlinea Sa de Cv

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 1999 — December 2000 (2 years )

  Responsibilities included developing marketing materials for TIGI /Toni and Guy Salons and Revlon Professional. El Salvador was the only country in Latin America who had exclusive distribution rights for Tigi products at that time.
  
  Responsibilities included direct relationships with sales to help introduce the products into the market, ultimately creating successful growth in the company and establishing strong brand recognition in the country.
  
  Offering strong support to educational and creating trade shows for the brands as well as selling the products at retail booths. Due to our success in the Salvadorian market, Interlinea obtained a license to begin finding potential distributors to carry the brand in various countries throughout Latin America eventually merging with TIGI USA to create TIGI Latin America.
  
  Create artwork and copy for TIGI/TONI&GUY on requested projects
  
  Assign projects to members of design team and ensure that all time lines are met.

• Journalist Photographer

  El Diario de Hoy

  (Privately Held; 201-500 employees; Newspapers industry)

  January 1998 — December 1999 (2 years )

  Journalist Field Photographer, assignments in El Salvador 6 years after the Post War Based in the City of San Salvador, El Salvador. C.A
  
  History
  In 1970s a period of civil war followed from 1980-1992. More than 75,000 people are estimated to have died in the conflict. In January 1992, after prolonged negotiations, the opposing sides signed peace accords which ended the war, brought the military under civilian control, and allowed the former guerillas to form a legitimate political party and participate in elections.
  
  
  El Diario de Hoy
  http://www.elsalvador.com/
  
  Background Note: El Salvador
  http://www.state.gov/r/pa/ei/bgn/2033.htm

Gerardo Gean’s Education

• Comunicación Monica Herrera

  Publicist,Marketing,Graphic Design, Photography 1999 — 2002

Additional Information

Gerardo Gean’s Interests:

Photography Design Web Design UI / UX Sensorial Advertisement with Interactive Response Music Video Production Movie Production Motion Graphics Game Developing

Gerardo Gean’s Groups:

Cpluv Contributor:
Computerlove {cpluv.com} is a unique social platform and source of inspiration for talented creatives.
http://www.cpluv.com/www/list/contributors

•    Google Android
•    FWA
•    Health 2.0
•    User Experience Professionals Network
•    Microsoft Surface
•    The Healthcare Strategy Innovation and Management Group
•    Society of Digital Agencies
•    Social Media Club Dallas
•    Future TV

Gerardo Gean’s Honors:

Finalist in the Latin-American Competition named “The Arroba de Oro” Univision.com on the Corporate sites category.

This is a big competition placed in the United States which their main focus is to evaluate websites for better contribution on the industry of the internet in Latin-America.

Website : http://www.univision.com/content/content.jhtml?cid=949734

Gerardo Gean’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch