Director of Buzz at theKbuzz
Greater Boston Area
- Education
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- Emerson College
- Xavier University - School of Business Administration
- Middlesex University
- Connections
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157
connections
- Industry
- Marketing and Advertising
- Websites
Helen Todd’s Summary
My current home is at the Wommie winning firm theKbuzz, specializing in social media and word of mouth marketing. As the Director of Buzz, I can help anyone successfully enter and engage in the social media space.
My insatiable curiosity has lead me to study in London, research marketing and tourism in Thailand and volunteer in Beijing for the 2008 Olympics.
In December of 2008, I graduated with a Masters degree in Integrated Marketing Communication from Emerson College in Boston, MA. I received a BA in Marketing, cum laude, from Xavier University in Cincinnati, OH, prior to relocating to Boston.
I want to contribute my passion for marketing and endless wonderment of the world through my work.
Helen Todd’s Specialties:
Social Media, Facebook, Twitter, YouTube, Integrated Marketing Communications, Emerging Media in Marketing, SEO and SEM, Destination Marketing and Sustainable Travel interest me.
Helen Todd’s Education
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Emerson College
Masters , Integrated Marketing Communications , 2006 — 2008
>> Participated in the Emerson Beijing Olympics Program supporting Press Operations and the Paralympic News Service for the 2008 Beijing Olympics and Paralympics. As a mixed zone assistant and flash quote reporter, I was one of 300 students selected from the USA, UK and Australia to participate in this 3month program in Beijing.
>> In Thailand, I researched how voluntourism can contribute to the current marketing efforts of the Tourism Authority of Thailand for an independent study, summer 2007. My research included interviewing Mrs. Varnapruk, brand manager of “Amazing Thailand,” volunteering for Voluntourists without Borders and volunteering at the Elephant Nature Park in Chang Mai, Thailand.- Activities and Societies:
- Graduate Students for Integrated Marketing Communications (GSIMC), president Spring 07-Fall 08
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Xavier University - School of Business Administration
BSBA , Marketing , 2002 — 2006
>> William’s College of Business Scholar & Scholarship Recipient: 5 students are selected from each class based on academic achievement and communication skills.
>> 2005 X-Key Leadership Achievement Award: The Assistant VP of Student Life, Dr. Luther Smith, nominated me. The award recognizes well-rounded students with co-curricular involvements and contributions to the Xavier community.
>> Fidelity Investments Student Ambassador: As an intern, the Regional Management and Public Affairs department nominated me. I worked with senior management to project my experiences and the Fidelity image to interested students.
>> Marketing Club Officer: I initiated and arranged monthly trips to the Cincinnati Chapter of the American Marketing Association (AMA) to enhance out-of-classroom exposure.
>> Student Activities Council Promotions Chair: Voted member of the year in 2005, I was recognized for bringing more visibility to the organization's events.- Activities and Societies:
- Williams College of Business Scholar, 2002-2006; Fidelity Investments Student Ambassador, 2004-2005; Xavier University Marketing Club, Officer 2002-2005; Xavier University Student Activities Council, Promotions Chair 2004-2005
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Middlesex University
BA , Marketing - study abroad student , 2005 — 2005
2005 World Youth Day Volunteer: This global event is a gathering of youth for Pope Benedict XVI. I volunteered 10 days in Cologne, Germany with a team representing fourteen different countries ranging from South Korea, Peru, Egypt, to Lebanon. There were 25,000 volunteers 192 countries represented.
- Activities and Societies:
- Took courses titled Marketing Research, Marketing Management, and Heritage and Tourism; World Youth Day Volunteer
Additional Information
Helen Todd’s Websites:
Helen Todd’s Interests:
interactive marketing, social media, destination marketing, sustainable travel, emerging media in marketing
Helen Todd’s Groups:
- Word of Mouth Marketing Association (WOMMA)
- Massachusetts Innovation & Technology Exchange (MITX)
- Boston Interactive Media Association (BIMA)
- American Marketing Association (AMA), past membership
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Inbound Marketers - For Marketing Professionals -
Facebook.com -
AMA Boston Marketers -
BusinessWeek Group -
eMarketing Association Network -
Emerson College Alumni Association -
BIMA, A MITX Organization -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
South By Southwest (SXSW) -
Fans of Mashable -
Xavier University Alumni (2500+) -
Social Media Marketing -
Tweeple -
EMERSON COLLEGE -
MarketingProfs -
Xavier University MBA and WCB (1200+) -
theKbuzz -
Contemporary Analysis Group -
MITX -
Emerson College Master's in IMC: Alumni and Students -
Xavier University Women of Excellence
Helen Todd’s Honors:
> Xavier’s 2005 X-Key Leadership Achievement Award
> 2002 James L. Bomar, Jr., Interact Scholarship Award Recipient
> Rotary Clubs of Gatlinburg & Pigeon Forge, TN Scholarship Recipient, 2002
> Xavier Student Activities Council Member of the Year, 2003-2004
> Xavier National Merit Scholarship Award Recipient
> Elks National Foundation 2002 Most Valuable Student Scholarship
> Xavier University’s Trustee Scholarship Award Recipient
Helen Todd’s Contact Settings
Interested In:
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
