Helen M. Overland (semlady)

Current

Director of Marketing and Training at Search Engine People
Founder at GreenGTA.ca

Past

Director, Search Engine Marketing at non-linear creations
E-Commerce Manager at Silvert's Senior Care Clothing
Website Designer at Seneca College of Applied Arts and Technology

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Education

The University of Western Ontario

Recommended

4 people have recommended Helen M.

Connections

157 connections

Industry

Marketing and Advertising

Websites

Helen M. Overland (semlady)’s Summary

WHO AM I?

Known around the blogosphere as semlady, I been immersed in the online world for about a decade.

I began building websites for fun in 1997, and began my professional career in Online Marketing in the world of E-Commerce in June 2000.

My Internet Marketing skills were built out of a need to market online on a very tight budget. In fact, I have generated sales in excess of $500k with an $18k online marketing campaign (yes, you read that correctly). I have achieved success like this due to my ability to leverage organic search engine results to generate conversions, and through my attention to detail while tightly controlling targeted PPC campaigns.

I sharpened my skills in the trenches of E-Commerce and GREW revenues and PROFITABILITY straight through the dot-com burst.

While at non-linear creations, I applied my expertise for clients such as TD Canada Trust, the Canada Mortgage and Housing Corporation (CMHC), Tridel and The Canadian Press.

EDUCATIONAL SPEAKING

I have previously spoken at:

-Search Marketing Expo (SMX) Search Analytics (2009)
-Search Engine Strategies (SES) Toronto (2007, 2009)
-Search Marketing Expo (SMX) Social Media New York (2007)
-ALI Social Media for Government Conference (2009)
-PodCamp Toronto (2009)
-SustainabilityCamp Toronto (2008)
-Other various events, webinars and seminars (2006+)

Contact me to speak and share my insights at your:

-Marketing Seminar
-Business Association
-In-house training and educational meetings
-University and College marketing, business or technology class

Contact me at helen {at} mssem {dot} com for more information

Subscribe to my new marketing news site here:
http://focusedmarketer.com/

Helen M. Overland (semlady)’s Specialties:

Organic Search Engine Optimization (SEO)
Pay-Per-Click (PPC) campaign strategy and management
Google Analytics
Social Media Marketing, outreach and management
Online Reputation Management
Creative online marketing campaigns
Content creation and distribution
Speaking and Writing about Internet Marketing

Helen M. Overland (semlady)’s Experience

Director of Marketing and Training

Search Engine People

(Privately Held; Marketing and Advertising industry)

June 2009 — Present (6 months)

This position entails developing and implementing marketing strategy to promote Search Engine People within the marketplace. It also involves speaking, writing, and training engagements designed to help businesses increase their knowledge and understanding of Search Engine Marketing.

This position also entails helping to standardize training within the SEP team, and to assist in ensuring that each team understands each others' processes.
Founder

GreenGTA.ca

(Partnership; Internet industry)

September 2008 — Present (1 year 3 months)

GreenGTA was founded in January 2007 and launched in September 2008 to help people find information on how to live environmentally responsibly in the Greater Toronto Area.

The goal of GreenGTA is to provide practical, easy and actionable tips that non-environmentalists can do to reduce our collective footprint.
Director, Search Engine Marketing

non-linear creations

(Internet industry)

July 2006 — June 2009 (3 years )

As Director of Search Engine Marketing, my responsibilities included:

-Increasing the profile of the non-linear creations SEM team
-Attending sales calls, writing RFPs and closing SEM sales
-Managing a team of in-house professional SEM specialists
-Ensuring client happiness and touching base with SEM account managers
-Ensuring the profitability of the SEM team
-Creating processes for training staff and ensuring consistent quality control
-Speaking and writing on the topic of SEM, and conducting seminars to increase awareness of SEM within the marketplace
-Training internal non-SEM staff (development, design, etc) on SEM concepts to ensure consistent adherence to SEM best practices
E-Commerce Manager

Silvert's Senior Care Clothing

(Privately Held; 11-50 employees; Internet industry)

July 2000 — June 2006 (6 years )

While mainly an Online Marketer, the position also entailed many hats: SEO, Online Marketer, Developer, DBA, Graphic Design Manager, Internet Security Analyst, Strategic Planner, Network Admin and Tech Support. Whew.

Please note their site has been redesigned and configured since I moved positions.
Website Designer

Seneca College of Applied Arts and Technology

(Educational Institution; Higher Education industry)

September 1999 — May 2000 (9 months)

I helped to design and build course websites for professors needing to put class information online for students. In this part-time position I also assisted with responding to questions about the Internet from Seneca staff.