E-marketing/E-commerce writer at iEntry
New Zealand
- Current
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- E-business Author at Bizreport
- Past
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- E-marketing/E-commerce writer at iEntry (WebProNews/SmallBizNews)
- Senior Travel Writer/Sub-Ed at SoMuchWorld.com (CalmerNZ)
- Columnist/Blogger at Malvern News
- Senior Account Manager/Client Services Director/Marketing Consultant at Various UK Marketing Agencies
- Recommended
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1 person has recommended Helen - Connections
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30
connections
- Industry
- Writing and Editing
Helen Leggatt’s Summary
An experienced marketing professional with over a decade specializing in direct / database marketing in Europe and Asia.
Now concentrating on writing for the Internet business/marketing community, and has expanded her repertoire to include feature writing on a variety of topics including travel and immigration matters.
Helen has contributed to many immigrant services online, moderated a major expat forum and been published in Emigrate New Zealand and at ENZ.com.
http://hleggatt.wordpress.com
Helen Leggatt’s Specialties:
Writing - most genres but specializes in online marketing and e-commerce including topics such as social media/marketing, online marketing research and email marketing.
Direct / database marketing coupled with traditional marketing skills and 15 years of industry experience.
Helen Leggatt’s Experience
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E-business Author
Bizreport
(Marketing and Advertising industry)
November 2005 — Present (4 years 3 months)
Responsible for sourcing and writing articles for online marketing professionals. Topics covered include viral marketing, online advertising, online trends,social networking, mobile marketing, law/regulation and general e-commerce news.
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E-marketing/E-commerce writer
iEntry (WebProNews/SmallBizNews)
(Online Media industry)
February 2009 — November 2009 (10 months)
Contributing to several online publications including WebProNews, Smallbusinessnewz.com and BizReport.
Specialising in breaking news topics ranging from e-commerce, viral marketing and email campaign management to online gaming, social media and virtual worlds. -
Senior Travel Writer/Sub-Ed
SoMuchWorld.com (CalmerNZ)
(Publishing industry)
March 2007 — June 2008 (1 year 4 months)
Wrote an ebook for aspiring travel writers, completed several writing tasks and recruited a team of travel writers to populate and maintain the social travel website.
Worked closely with site developers to create a unique, travel-oriented social environment including editing and forum management. -
Columnist/Blogger
Malvern News
(Newspapers industry)
March 2006 — August 2007 (1 year 6 months)
My column "A Brit in the Boonies", was published in New Zealand's "Malvern News". It reveals how immigrants see New Zealand and how New Zealand sees immigrants. From housing to hoons and jam to jandals, even the mundane can be a hurdle for a Brit in the Boonies!
Select column entries were also purchased and published by the San Diego Reader and published in March, 2007, across the U.S. -
Senior Account Manager/Client Services Director/Marketing Consultant
Various UK Marketing Agencies
(Marketing and Advertising industry)
February 1994 — June 2004 (10 years 5 months)
Direct marketing specialist within and for agencies in the UK and Asia including WWAV Rapp Collins, Lowe Howard Spink, Navigator, MBO, Bank of Scotland Credit Card Marketing team and Relationship Marketing International (Malaysia).
Over a decade spent being a part of large teams of strategic and creative personnel, delivering innovative direct marketing and online solutions for a wide variety of corporate and charity clients such as The Times of London, Letts, Bass Brewers, Great Ormond Street Hospital, Bank of Scotland, Bank of Kuwait and Yaohan (Malaysia).
Additional Information
Helen Leggatt’s Groups:
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eMarketing Association Network -
Digital Media Group - Australia and New Zealand
Helen Leggatt’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
