Mobile Marketing & media specialist, BeepMarketing
London, United Kingdom
- Current
-
- Specialist consultant in mobile marketing, advertising & media at BeepMarketing
- Guest Lecturer at University of Westminster
- Past
-
- Head of Customer Experience at ZagMe
- Head of Customer Experience at buyingteam.com
- Consultant at Equus
- Recommended
-
15 people have recommended Helen - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Helen Keegan’s Summary
A retail and marcomms professional with over 20 years work experience, Helen has specialised in mobile for the last 8 years or so and was at the birth of mobile marketing in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer. Today, Helen runs her own mobile marketing, advertising and media consultancy, BeepMarketing, developing mobile strategies, creating products and services, and implementing campaigns for a wide variety of clients including NewsCorp, Teletext, The English National Opera and MyMart to name but a few.
Helen has recently written the Guide to Mobile Marketing and Advertising, published by Tanla Mobile [link http://www.tanlamobile.com/guide ] in February 2008, she's a familiar face on the conference circuit at home and abroad and teaches mobile marketing at the University of Westminster, e-consultancy and the IDM.
She runs the popular mobile networking event, Swedish Beers [link http://www.swedishbeers.co.uk ] in London, Barcelona and Sydney, and blogs about mobile marketing at http://www.technokitten.com
Helen Keegan’s Specialties:
marketing, pr, branding, operations, customer service, mobile media, mobile technology, mobile content, wap push, MMS, mobile internet, SMS (text messages), ringtones, logos, games, java, applications, wapsites, i-mode, sports services, mobile video, voice, mobile tv, mobile downloads, moblogs, user generated content, lecturing, public speaking, mobile 2.0, blogging,
Helen Keegan’s Experience
-
Specialist consultant in mobile marketing, advertising & media
BeepMarketing
(Marketing and Advertising industry)
October 2001 — Present (7 years 3 months)
With the best part of 10 years retail experience & 5 years marketing consultancy for blue chip companies like Alcatel, First Group, Hewlett Packard & TNT, I ventured into mobile marketing with ZagMe in 2000. ZagMe sent text messages to customers while they shopped at Lakeside & Bluewater shopping malls, two of the largest in Europe.
ZagMe is no longer. Since its demise, I've been consulting on mobile marketing, advertising and media - connecting clients with their customers using the mobile phone. This includes using SMS, voice, ringtones, applications, video, MMS, mobile web sites, games & more. Clients include Samsung, Sony Ericsson, Bauer, News International, ENO, Danone & various retailers, brands & agencies.
I offer consultancy and training on all aspects of mobile media, advertising & marketing. I run the mobile marketing modules for the Institute of Direct Marketing's courses & run bespoke courses for clients. Recent clients include Etisalat & NewsCorp. -
Guest Lecturer
University of Westminster
(Educational Institution; 201-500 employees; Higher Education industry)
September 2001 — Present (7 years 4 months)
Lecture at undergraduate and masters level on interactive and mobile marketing.
-
Head of Customer Experience
ZagMe
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2000 — October 2001 (1 year 4 months)
As head of customer experience, I was responsible for working out how we got which message to which phone at which time, as well as recruiting and looking after ZagMe's membership base and setting up and managing our sms-enabled call centre. This included marketing the world's first location based marketing service using SMS in 2 of Europe's largest shopping malls, creating and running over 1500 SMS campaigns to 85,000+ customers for over 150 retail and brand clients like Nike, Lush, Esprit and HMV, and latterly heading up the sales team.
-
Head of Customer Experience
buyingteam.com
(Privately Held; 51-200 employees; Internet industry)
January 2000 — July 2000 (7 months)
Set up all the customer services elements to support an online department store for business. This involved call centres, service level agreements and CRM management.
-
Consultant
Equus
(Privately Held; 11-50 employees; Management Consulting industry)
January 1999 — December 1999 (1 year)
Project lead on several major accounts including First Group, Stagecoach and Alcatel. Created and delivered innovative change management programme for First Group, management training for Stagecoach and marketing services for Alcatel.
