Marketing Director at Telenor
Copenhagen Area, Denmark
- Current
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- Marketing Director at Telenor
- Past
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- Global Director, Business Development at LEGO Group
- Global Marketing Manager, Business Development at LEGO Group
- Head of Digital Marketing, Levi's® Europe at Levi Strauss & Co.
- Global Product Manager, Levi's® at Levi Strauss Europe HQ
- Marketing and Promotion Manager, Levi's® at Levi Strauss Denmark
- Product and Promotion Manager, Sony Music Denmark at Sony Music Entertainment
- Publishing Specialist at Danish Music Council
- Education
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- European Management Center, Brussels
- Copenhagen Business School, Denmark
- Copenhagen Business School, Denmark
- University Of Copenhagen, Denmark
- Roskilde Universitetscenter
- N. Zahles Gymnasieskole
- Thomas McKean High School
- Recommended
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connections
- Industry
- Telecommunications
- Websites
Helene Venge’s Summary
15 years experience with management, organization, marketing, and strategic business development from global market-leading companies such as Sony Corp, Levi Strauss & Co, and LEGO.
Experienced in high-level strategic development as well as daily operations and organization, online as well as offline business, cross-cultural and global coordination of projects, and all forms of marketing, from public relations over digital marketing to brand management.
Well-versed in innovative and/or start-up projects, stand-alone as well as in mature organizations. Experienced in the challenges of driving new business streams within a mainstream business – and inspired to untangle them :-)
Passionate about making marketing relevant for consumers and creating value from business beyond profits.
Helene Venge’s Specialties:
• Establishing purpose, strategy and operational set-up with start-up projects and in the online environment.
• Integrating online and offline marketing/business, covering the entire value chain.
• Managing user-driven innovation, co-creation, and customization.
• Brand management/marketing esp of strong brands + brands with a purpose.
• Seeing how trends can be used, esp within youth culture and niche areas.
• Connecting people and ideas, esp between business and the creative environment.
Helene Venge’s Experience
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Marketing Director
Telenor
(Public Company; TEL; Telecommunications industry)
December 2008 — Present (8 months)
Managing all marketing activities and budget for Sonofon and Cybercity (Telenor), revitalising overall marketing strategy, defining brand positioning requirements and process. In charge of creating the overall marketing strategy and campaign strategies, optimizing marketing ROI, leading and developing the marketing department, and managing advertising, media, digital, production agencies.
Highlights: Establishing a new agency structure, department structure, communications planning process, and position for the brand. -
Global Director, Business Development
LEGO Group
(Privately Held; Consumer Goods industry)
December 2007 — September 2008 (10 months)
Responsible for LEGO Factory, which is the LEGO Group's consumer customization business that allows LEGO fans around the world to custom-design and buy their unique LEGO sets online at www.LEGOFactory.com.
Being unique in the field and one of the few advanced consumer customization offerings in the market, we operated in often unknown territory where 'constant Plan B' and 'do it wrong quickly' was the business mode and we defined the rules on how to manage large-scale consumer customization, co-creation, and user-driven innovation in practice.
Highlights: Meeting Dean Kamen, experiencing Jorgen Vig Knudstorp's leadership, working on one of the most innovative and consumer-focused projects in existence, and seeing it covered in numerous business books, articles, newsgroups, and phd studies. -
Global Marketing Manager, Business Development
LEGO Group
(Privately Held; Consumer Goods industry)
May 2006 — November 2007 (1 year 7 months)
In charge of revenue, marketing, and channel management for LEGO Factory (see above).
Being a new business unit, I focused on making it operational. This included refining the operational set-up, validating budgets, designing the marketing team structure, establishing business processes incl product development process and go-to-market proces, and orchestrating the strategic direction for the following 3 years.
In parallel, the marketing team and I drove the ongoing commercial activities to achieve financial and loyalty targets. This team was responsible for managing the activities in collaboration with numerous internal and external partners, including our users.
Highlights: See above. -
Head of Digital Marketing, Levi's® Europe
Levi Strauss & Co.
(Privately Held; Apparel & Fashion industry)
May 2002 — April 2006 (4 years)
Management of the Levi's brand in the digital area incl digital innovation and marketing. This included continuous development of the European website, pan-European and local digital campaigns, cross-media programs, ecommerce development, and direct, online and mobile marketing. Responsible for strategy, execution, KPIs, agencies, a small team and the European digital marketing and ecommerce budget, member of the European marketing leadership team reporting to European marketing director.
Highlights: Having the user-generated content and publishing programme Antidote dubbed ’the future of youth marketing’ by YPulse (http://ypulse.com/archives/2005/06/the_antidote_to.php), and working with the wise San Francisco based consultants Dan and Meredith Beam. -
Global Product Manager, Levi's®
Levi Strauss Europe HQ
(Apparel & Fashion industry)
December 2000 — May 2002 (1 year 6 months)
Responsible to developing and managing one of the Levi's® product lines, developing line plan and architecture, volume and profit goals, working cross-functionally with design, supply chain, sales, local offices. Also responsible for sell-in, trade and consumer marketing tools. Based at European HQ in Brussels.
Highlight: Experiencing Robert Hanson's leadership of the European brand organization. -
Marketing and Promotion Manager, Levi's®
Levi Strauss Denmark
(Privately Held; Apparel & Fashion industry)
March 1999 — December 2000 (1 year 10 months)
Responsible for building the brand in the Danish market place, development and implementation of communication plans and programs, agency management, working cross-functionally with sales and retail marketing.
HIghlight: Probably that my work here became a case study in the Danish Ministry of Culture's report on the dynamics between the business community and the creative environment (The Creative Alliance, 2000). -
Product and Promotion Manager, Sony Music Denmark
Sony Music Entertainment
(Public Company; Music industry)
May 1996 — March 1999 (2 years 11 months)
Responsible for developing and delivering marketing plans and programs for part of Sony Music's Intl portfolio on the Danish market: Setting the volume and profit goals, establishing the appropriate channels for optimised ROI, agency management, and working cross-functionally with sales, promotion, and event marketing.
Highlights: Meeting Bob Dylan and Tony Bennett (not at the same time, though), and taking Suede to platinum status - although biggest achievement no doubt was preventing The Jesus & Mary Chain from tearing the interview room apart and cover it in peanuts. -
Publishing Specialist
Danish Music Council
(Publishing industry)
1994 — 1996 (2 years)
Coordinated the activities of the Danish Music Council’s publishing arm, from co-authoring publications, working with contributors and printers to sales (direct and via re-sellers) and promotion.
Highlight: Co-author and editor of the book “Labyrinten” (“The Labyrinth”), a guide to music recording and publishing contracts (1995), the first of its kind in Denmark.
Helene Venge’s Education
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European Management Center, Brussels
Diploma , Creative Thinking lead by Edward de Bono , June 2003 — June 2003
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Copenhagen Business School, Denmark
Diploma , Corporate Identity , August 2000 — December 2000
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Copenhagen Business School, Denmark
Diploma , Direct Marketing , August 1998 — January 1999
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University Of Copenhagen, Denmark
MA , Communication , August 1991 — July 1994
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Roskilde Universitetscenter
BA , Social Science, Humanities , 1988 — 1991
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N. Zahles Gymnasieskole
High school graduate , 1982 — 1986
Spent a year at high school in the US during this time.
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Thomas McKean High School
High school graduate , 1983 — 1984
Additional Information
Helene Venge’s Websites:
Helene Venge’s Interests:
Strategizing, making marketing relevant for consumers, generating value from business beyond merely profits, music, films, detective/crime novels, cats, gadgets and tech that make my life easier, shoes, observing people, yoga.
Helene Venge’s Groups:
Danish Association Of Law and Economics Professionals (DJOEF)
Danish Womens Society (Kvinfo)
Member of Copenhagen IT University advisory board
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DABGO Denmark -
Luxury & Lifestyle Professionals -
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals -
Denim People's Group -
SONY -
Levi Strauss Network (999+ Members!) -
Women of Influence -
MobileMonday Copenhagen
Helene Venge’s Honors:
- Cannes Cyber Lion, 2003 (bronze)
- British Interactive Media Award, 2003 (winner, best website)
- WebUser Gold Award, 2003
- Favourite Websites Award, 2003
- OneShow NY merit award, 2004
- LIAA, London Intl Awards for Advertising & Design, 2004 (website, winner)
- LIAA, London Intl Awards for Advertising & Design, 2004 (online campaign, winner)
- MSN online advertising award 2006 (silver)
- OneShow NY merit award, 2006
- British Interactive Media Award, 2006 (winner, Best Integrated Campaign for Antidote)
- Danish eCommerce Award, 2007 (for www.LEGOFactory.com)
On Revolution Magazine's Power 50 of the most influential people in digital marketing (2005).
Invited to judge:
The Media & Marketing Europe Awards, 2004
The British Interactive Media Awards, 2004
The Revolution Awards 2005
The Campaign Awards 2005
The European Logo Design contest 2006 (eulda)
But what I'm definitely most proud of:
Reaching the Music Mogul level in iLike's music quiz. Can you beat me?
Helene Venge’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
