
Value creation specialist
United Kingdom

Value creation specialist
United Kingdom
2 more...
I’m a results-driven marketing and business development professional, with particular focus on generating profitable business for my clients via the creation of powerful value propositions.
With over 20 years' experience in value creation for leading professional services and technology organisations, I ensure all marketing & sales programmes are linked to the organisation's P&L through pragmatic, results-driven programmes and campaigns.
I've recently co-authored a book on value propositions, commissioned by Kogan Page and published in Oct 2009 called "Creating and Delivering Value Propositions: Managing Customer Experience for Profit".
Value creation, Value proposition development, Go-to-market strategies, Marketing strategy, Behavioural profiling, Brand management, Diagnosis and troubleshooting, Campaign management, ventures and alliances, start-up marketing, consultative selling