Helena Hua Cao
Problem solving with design
- Location
- Waterloo, Ontario, Canada (Kitchener, Canada Area)
- Industry
- Think Tanks
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Helena Hua Cao's Overview
- Current
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- Senior Director & Co-founder at Waterloo Banking Project
- Design Consultant at Freelance
- Past
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- COO & Co-founder at Gainsters
- Design Lead at Canadian Undergraduate Technology Conference
- eBusiness Specialist at Bank of Montreal
- Retail Services Marketing Assistant at University of Waterloo
- Publicity Director at Mathematics Society, University of Waterloo
- Education
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- University of Waterloo & Wilfrid Laurier University
- Burnaby North Secondary School
- Recommendations
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5 people have recommended Helena Hua
- Connections
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500+ connections
- Websites
Helena Hua Cao's Summary
I’m passionate about using design to solve problems and making numbers more meaningful.
I’ve been involved in fine arts for as long as I can remember. I also honed my design and front-end development skills working as a design consultant for small businesses.
While studying Math and Business at the University of Waterloo, I founded two start-ups and became interested in financial education and data mining.
I can best describe myself with the contents of my backpack:
• My computer (for my legal doses of Photoshop, Illustrator, HTML and CSS)
• My cell phone (for lighting-fast emailing)
• A stack of business card (for those fated encounters)
• A notebook (for my crazy ideas and doodles)
• A water bottle (to stay hydrated)
Helena Hua Cao's Experience
Senior Director & Co-founder
Waterloo Banking Project
May 2010 – Present (3 years 1 month)
• Leading the development Canada’s first student-focused financial services
• Conducted market research survey attracting over 800 responses
• Coordinated 19 financial education events helping over 300 students
• Created polished business plan & pitch deck for competitions
Design Consultant
Freelance
December 2010 – Present (2 years 6 months)
• Provided UX, UI and graphic design advice for small businesses
• Fulfilled client’s needs with minimal directions and demanding deadlines
• Maintained consistant communication and professional clients relationships
• Developed websites using Bootstrap, Jquery, Google charts and other libraries
COO & Co-founder
Gainsters
July 2011 – March 2012 (9 months)
• Managed development of website and mobile app using lean concepts
• Obtained over 700 user sign-ups in the first week of launching service
• Promoted and coordinated product launch events at 5 local stores
• Designed and continuously refined product UX and marketing materials
Design Lead
Canadian Undergraduate Technology Conference
Nonprofit; 11-50 employees; Nonprofit Organization Management industry
August 2010 – May 2011 (10 months)
• Designed print and digital materials for campaign that attracted over 500 attendees
eBusiness Specialist
Bank of Montreal
Public Company; 10,001+ employees; BMO; Financial Services industry
January 2011 – April 2011 (4 months)
• Created standardized methodology for insightful web traffic analysis
• Presented detailed analysis on competing web platforms
• Designed and implemented web changes to improve website UX
Retail Services Marketing Assistant
University of Waterloo
Educational Institution; 5001-10,000 employees; Higher Education industry
May 2010 – August 2010 (4 months)
• Implemented campus wide contests to increase store visibility
• Created marketing materials for monthly promotions and special events
Publicity Director
Mathematics Society, University of Waterloo
Nonprofit; 11-50 employees; Nonprofit Organization Management industry
May 2010 – August 2010 (4 months)
• Managed publicity stredegies increasing Facebook followers by 40%
• Created unified branding materials for Mathematics Society & other math clubs
Helena Hua Cao's Languages
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Chinese
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English
Helena Hua Cao's Skills & Expertise
Helena Hua Cao's Education
University of Waterloo & Wilfrid Laurier University
BMath & BBA, Mathematics and Business Administration
2009 – 2014 (expected)
Activities and Societies: Marketing Advisory Board, Student Marketing Advisory Roundtable, Mathematics Society, Students Offering Support, UW Concert Band Club, UW Tennis Club, Varsity Tennis, UW A Capella Club
Burnaby North Secondary School
2004 – 2009
Activities and Societies: Annual Committee, Tennis Team
Helena Hua Cao's Additional Information
- Websites:
- Interests:
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Brand Management, UX Design, Web Development, Entrepreneurship, Fine Arts, Tennis
- Groups and Associations:
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- Honors and Awards:
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Winner at Ontario Centres of Excellence Social Enterprise Student Competition
Winner at Capital One Data Mining Competition
Exceptional performance on 15 Advance Placement exams from AP Biology to AP World History
Contact Helena Hua for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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