Helena Bouchez

Current

Principal at Helena B Communications

Past

Vice President at Hodge Schindler Integrated Communications
Associate Director, IT at DDB Chicago
Lotus Notes Administrator at DDB Chicago

Business Manager at Konstant Architecture

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Education

University of Illinois - Chicago, Chicago, IL
Wayne State University

Recommended

1 person has recommended Helena

Connections

194 connections

Industry

Public Relations and Communications

Websites

Helena Bouchez’s Summary

Helena Bouchez helps leaders of marketing, advertising and design firms raise their profile with potential clients, peers and the media, through a multi-pronged expertise PR program that promotes not only the work but also the thinking that drives it.

This "expertise" based PR program balances writing and speaking with the promotion of client work through a variety of media channels. All efforts are carefully coordinated and designed to resonate with target audiences and spur them to action.

Great care also is taken to learn and understand the clients' business and to be able to speak for them accurately, extemporaneously and with the greatest amount of impact.

Also constantly top of mind: PR's role in the lead generation process. Activities that are known to most directly stimulate new business opportunities are given top priority.

Helena Bouchez’s Specialties:

Expertise positioning, expertise PR, public relations, social media, integrated marketing, media relations, bylined articles, marketing collateral, website search optimization, speaking programs.

Helena Bouchez’s Experience

Principal

Helena B Communications

(Public Relations and Communications industry)

2005 — Present (4 years )

We provide expertise PR for creative marketing, branding and design firms, designed to raise their profile with potential clients, media and peers.
Vice President

Hodge Schindler Integrated Communications

(Privately Held; 1-10 employees; Public Relations and Communications industry)

2006 — 2008 (2 years )

* Develop and execute marketing and public relations programs for a clients in a variety of industries.
* Direct creative resources to produce effective and attractive print collateral and websites.
* Write articles that promote client expertise and pitch to appropriate media outlets.
* Design and execute special events according to client marketing goals.
* Design and execute market research, analyze results. Assess and report implications to client, complete with recommendations.
* Contributor to overall strategic planning and direction of Hodge Schindler Integrated Communications.
* Identify, pitch and secure new business.
Associate Director, IT

DDB Chicago

(Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)

2002 — 2005 (3 years )
Lotus Notes Administrator

DDB Chicago

(Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)

1998 — 2002 (4 years )
Business Manager

Konstant Architecture

(Marketing and Advertising industry)

1992 — 1998 (6 years )

Helena Bouchez’s Education

University of Illinois - Chicago, Chicago, IL

Certificate , Business Administration

Strategic Planning for small business
Wayne State University

B.A. , Art, College of Fine and Performing Arts