Heidi Strom Moon

Current

Director of Marketing at CDG Interactive

Past

Director of Client Services at CDG Interactive
Interactive Producer/Project Manager at CDG Solutions
Producer at IDEV

Associate Producer at IDEV
Webmaster/Editor of Electronic Publications at American Nurses Association
Interactive Producer at Digital City Hampton Roads
Copy Editor at The Daily Press

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Education

Tulane University
University of Central England in Birmingham

Recommended

6 people have recommended Heidi

Connections

159 connections

Industry

Information Technology and Services

Websites

Heidi Strom Moon’s Summary

Interactive agency professional with over 10 years’ experience in online strategy, content, marketing and project management. I have produced web projects for clients ranging from small nonprofits to Fortune 100 companies.

Heidi Strom Moon’s Experience

Director of Marketing

CDG Interactive

(Privately Held; 11-50 employees; Internet industry)

February 2008 — Present (11 months)

* Lead interactive marketing strategy for all client engagements
* Develop company portfolio of marketing services
* Direct staff of marketing strategists in ongoing campaign implementation and management
Director of Client Services

CDG Interactive

(Privately Held; 11-50 employees; Information Technology and Services industry)

April 2005 — February 2008 (2 years 11 months)

• Served as engagement lead for development and launch of new CQ Politics site for Congressional Quarterly
• Served as business strategy lead for interactive wireframe applications for GEICO that redesigned the interaction and interface for online quote and purchase, and Policyholder Services Center
• Led cross-functional teams in strategy, development and deployment of marketing sites for GEICO (www.goldengecko.com, www.mygreatrides.com)
• Supervised team of project managers, interactive analyst and traffic manager, serving over 50 clients
Interactive Producer/Project Manager

CDG Solutions

(Privately Held; 11-50 employees; Information Technology and Services industry)

January 2002 — April 2005 (3 years 4 months)

• Led cross-functional teams in multiple projects, including web site development, web application development, online marketing campaigns, and branding/identity campaigns, providing strategic direction and day-to-day management
• Served as primary contact for multiple client accounts, managing client communication and expectations; regularly sharing information with team members
• Created and managed deliverable documents, including project schedules, information architecture schema, creative and project briefs, wireframes, budgets/statements of work, and proposals
Producer

IDEV

(Privately Held; 11-50 employees; Information Technology and Services industry)

January 2001 — January 2002 (1 year 1 month)

• Created and implemented email marketing campaigns for Stuart Weitzman client site
• Created and implemented media buys on theknot.com and Google AdWords campaigns for Stuart Weitzman site, contributing to year-over-year sales increases of 100%
• Managed multiple client accounts, serving as primary client contact for approval, information gathering, and production
Associate Producer

IDEV

(Privately Held; 11-50 employees; Information Technology and Services industry)

February 2000 — January 2001 (1 year)

• Helped manage multiple client accounts, including Stuart Weitzman and Etienne Aigner e-commerce web sites
• Contributed to production of Al Gore 2000 Presidential campaign site
• Managed launch of Stuart Weitzman Shoe Museum and Online Trunk Show 2000 promotion sites
Webmaster/Editor of Electronic Publications

American Nurses Association

(Non-Profit; 201-500 employees; Non-Profit Organization Management industry)

May 1998 — February 2000 (1 year 10 months)

• Created, designed and maintained pages for NursingWorld, the web site of a 100,000-member professional association; doubled user sessions from 1998 to 1999
• Wrote and edited weekly email newsletter of relevant news updates for association members
• Helped plan, design and launch two major e-commerce ventures: online continuing education (RNCE.org) and online bookstore (nursesbooks.org), bringing in $40,000 in revenue in first 4 months
• Co-ordinated electronic publication of award-winning peer-reviewed Online Journal of Issues in Nursing
Interactive Producer

Digital City Hampton Roads

(Public Company; 201-500 employees; Online Media industry)

March 1997 — May 1998 (1 year 3 months)

• Designed, created and maintained pages for the Web and America Online for local franchise of national city news and information guide receiving 40,000 visitors monthly
• Created and maintained selected content areas, including entertainment directory and listings, special reports and promotions, winning department's Online Award
• Helped launch nightly news update, procuring, editing and posting content and photographs from newspaper partner staff
• Coordinated and coded redesign and relaunch of newspaper partner's web site as lead producer
Copy Editor

The Daily Press

(Public Company; 51-200 employees; Newspapers industry)

September 1994 — March 1997 (2 years 7 months)

Based in Newport News, Va., The Daily Press is a 100,000-circulation newspaper that was then-owned by Tribune Company. I edited copy, wrote headlines and designed page layouts for the Style and Weekend sections.

Heidi Strom Moon’s Education

Tulane University

BA, Communication, 1988 — 1992

Activities and Societies:

Phi Beta Kappa, Martial Arts Club, Hullabaloo Arcade Editor
University of Central England in Birmingham

JYA, French, Cultural Studies, 1990 — 1991

Via Tulane University's Junior Year Abroad program