Heidi Perry

Current

• VP, Marketing at ShareThis

Past

• Marketing Consultant at Independent Product/Marketing Consultant
• VP, Marketing at Vivaty
• VP, Marketing at PlayFirst

6 more...

Education

• University of Oxford - Said Business School
• Emory University, Goizueta Business School, Atlanta, GA

Recommended

8 people have recommended Heidi

Connections

453 connections

Industry

Internet

Heidi Perry’s Summary

13+ years in product and marketing roles where I get to change and adapt consumer behavior. Sector focus in consumer internet, casual games, social games, virtual worlds.

Love Doing:
- listening to and affecting consumer behavior (qualitative, quantitative)
- influencing and improving business metrics via product: closing more viral loops, creating more "on ramps", making the "funnel" an everyday topic, driving increased engagement
- driving value through partners (new & existing)
- building new business models and monetization
- increasing customer lifetime value
- positioning and market entry strategy

First marketing team member at early-stage start-ups (Vivaty, PlayFirst) and key contributor in strategic marketing roles in mid-larger companies (Shockwave.com, Yahoo!, Microsoft)

Balance of strategy and "get it done"... generalist and specialist. Love building and managing teams but continuing to make a hands-on difference in results as company scales.

Heidi Perry’s Specialties:

Product management, product marketing, online marketing, customer acquisition, social media, positioning, operations, forecasting, market entry, marketing strategy, viral marketing, business development, direct marketing, email, SEM, SEO, community development, community strategy, customer support, copywriting, affiliate marketing, market research, usability, focus groups, public relations.