Heidi Culbertson

Current

Mobile Strategy and Business Services at HCulbertson Consulting

Past

Practice Director - Enterprise Solutions at InCode Wireless
National Sales Director at USAT
Business Sales Manager at Sprint

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Wireless

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Heidi Culbertson’s Summary

I am an experienced Sales and Strategy Leader. "Big picture" vision while driving detailed execution (meaning revenue!). Solid experience penetrating and expanding new markets, establishing strategic direction, driving performance and spearheading corporate and market initiatives. Always hunting for smart business and living in a mobile world.

Top Performance - Volume and Strategic Sales Environments
Rapid Growth Initiatives
SMB & Enterprise Sales & Operations (Direct, Partner and Channel)
Strategy (Business, Mobile, Technology)
Team Building (Top Performance)
Social Networks & Mobile Marketing / Messaging
Enterprise Software (Software as a Service)
Mobile Applications & End-to-End Solutions: (Hardware, Software, Network, Professional Services)

I am also a former tennis professional, but, alas, just not as young and mobile as in the days of old!
Feel free to connect.

(I reside in St Petersburg, FL, am a road warrior and base in New York City.... (enjoying New York City in 2010)

Heidi Culbertson’s Specialties:

I specialize in Growth Management - sales excellence, corp dev and change mgmt. I have an eye for opportunity, have been called a humorous motivator and seem to have a knack for building trusting relationships. Business solutions for smart business growth.

Emerging Technology, Software and Services, Mobile Application - GPS, Location Based Services, Mobile Marketing, POS - Transportation, Retail, Health Care, Utilities, Finance, Banking, Insurance, Higher Ed

Heidi Culbertson’s Experience

Mobile Strategy and Business Services

HCulbertson Consulting

(Wireless industry)

March 2007 — Present (2 years 9 months)

Sales & Operational Strategy and Leadership, Business and Professional Services. I am a consultant for all things mobile and business related. I am an advocate, leader and veteran of emerging technology adding business value in Web 2.0 and mobile environments.

Current Role: VP of Sales & Corporate Development - Wireless Standard Point-of-Sale Software Platform - Retail Management System for the Wireless Industry, best of breed.

Recent Assignments and Work Experience:
Business Development for Enterprise Social Networking & Mobile Marketing SAAS offering
Mobile initiative for national sales force
Mobile Application Implementation and Deployment for national field service group
Sales Strategy development for start-up software company
Mobile Messaging strategy for Higher Education Institution
Practice Director - Enterprise Solutions

InCode Wireless

(Privately Held; Telecommunications industry)

September 2005 — October 2006 (1 year 2 months)

Managed National Practice Group for Enterprise Solutions. Responsibilities include solution development, sales, project management and delivery team engagement, channel partner development and relationship management.

End-to-end solutions include complete component design involving business requirement design, software application, hardware, network access and services, professional services and managed services.
National Sales Director

USAT

(Wireless industry)

July 2004 — September 2005 (1 year 3 months)

Managed national sales team for VAR/Integration company in the field force mobility arena. Broadened company scope for mobility end-to-end consulting, integration and HW/SW/Network deployment. Business development for growth in the emerging mobile data marketplace. Drive mobility revenue opportunities including, but not inclusive, to mobile computing hardware design, mobility solution carrier network selection, business partner selection for email, POS solutions, AVL, among other Integrated Management Solutions. Opened seven new regional market areas.
Business Sales Manager

Sprint

(Public Company; S; Telecommunications industry)

September 1999 — March 2004 (4 years 7 months)

Held 3 positions within the Business Channel targeting Enterprise and Mid-Market customers.
Business Sales Manager - Pinnacle Club
Technical Application Manager - Pinnacle Club
Business Account Executive - Pinnacle Club
Top Solution and Volume sales performer. Managed the Tampa Business Direct Sales Team to a top 10 ranking nationally in 2003.