Michelle Heeden King

Current

• Web content manager at Diocese of Raleigh
• Web consultant / content manager at WebAbility

Past

• Broker associate at Keller Williams Realty Cary
• Web content manager / usability advocate at Semiconductor Research Corporation

Education

• University of North Carolina at Chapel Hill

Recommended

2 people have recommended Michelle

Connections

46 connections

Industry

Internet

Websites

• My Website
• My Portfolio

Michelle Heeden King’s Summary

I am a web content manager and marketing / communications assistant. I have managed web sites and overseen marketing and development initiatives for a variety of companies and non-profit organizations since 1997. My specialty is helping businesses with limited resources make the most of them, but I have helped companies with big budgets, too.

Michelle Heeden King’s Specialties:

Web content management, marketing and communications, copy editing / proofreading, writing, research. Knowledge of HTML and web usability; familiar with Associated Press, Catholic News Service, and United States Conference of Catholic Bishops (USCCB) styles.

Michelle Heeden King’s Experience

• Web content manager

  Diocese of Raleigh

  (Non-Profit; Religious Institutions industry)

  December 2004 — Present (5 years 1 month)

  - Manage web site content for Catholic diocese serving Eastern North Carolina;
  - Provide consultation on use of new media, including audio/video content and blogs;
  - Identify ways to automate business processes and direct the development of technology tools to make better use of staff resources;
  - Led web site redesign project in 2004-2005, including gathering requirements, writing request for proposals, interviewing development companies, selecting a vendor, providing specifications for a custom built content management system, creating and migrating content for the new site, and directing the development project to completion.

• Web consultant / content manager

  WebAbility

  (Internet industry)

  November 1998 — Present (11 years 2 months)

  - Managed content for large corporate and non-profit Web sites; prepared and deployed content from multiple departments and authors;
  - Assisted departments in identifying business needs and goals for their Web content and advised them in how to make best use of the Web to meet objectives;
  - Developed and managed Internet marketing plans, incorporating e-newsletters, blogs, multimedia, RSS feeds, pay-per-click and social media;
  - Consulted with business owners in use of Internet technologies to promote their businesses;
  - Managed web site redesign projects;
  - Assessed business needs and established more robust business processes to improve use of limited resources and encourage collaboration among various offices and agencies.

• Broker associate

  Keller Williams Realty Cary

  (Real Estate industry)

  July 2007 — November 2009 (2 years 5 months)

  NC licensed real estate broker

• Web content manager / usability advocate

  Semiconductor Research Corporation

  (Non-Profit; Semiconductors industry)

  1998 — 2005 (7 years )

  - Managed web site content and served as usability advocate for corporation's three web sites;
  - Participated in major redesign and re-engineering of sites in 2000-2001 and again in 2003-2004, including content organization and optimization of site features for usability;
  - Managed migration of content from old sites to new sites, including implementation of ASP code;
  - Established web site standards and guidelines and provided training for content managers.

Michelle Heeden King’s Education

• University of North Carolina at Chapel Hill

  1983 — 1987

Additional Information

Michelle Heeden King’s Websites:

• My Website
• My Portfolio

Michelle Heeden King’s Interests:

Relaxing with family, vacationing at Emerald Isle beach in NC, reading (mostly humorous mystery and detective fiction), classic movies (Cary Grant, Jimmy Stewart, Doris Day, Frank Sinatra, etc.)

Michelle Heeden King’s Groups:

•    Linking Raleigh, NC
•    University of North Carolina at Chapel Hill
•    Real Estate Barcamp Raleigh/Durham 2009 #REBCRDU

Michelle Heeden King’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• reference requests
• getting back in touch