Heath Weaver

Current

European Search Marketing Manager at Sony
Owner at smush Design

Past

Assistant Manager at Sony
Senior Business Analyst at Sony
Business Analyst at Charlotte Russe

2 more...

Recommended

6 people have recommended Heath

Connections

159 connections

Industry

Consumer Electronics

Websites

Heath Weaver’s Summary

Heath Weaver’s Specialties:

Search engine marketing, e-commerce knowledge and experience, web traffic analysis, financial analysis

Technical: Working on Google GAP, Omniture analytics, Google analytics, MS Excel (wizard).

Other applications: MS Word (expert), Access (advanced), PowerPoint, Outlook, SAP (key user) + BW (advanced), SQL

Programming: Ruby (especially Ruby on Rails), HTML, CSS, JS, SQL, VBA

Heath Weaver’s Experience

European Search Marketing Manager

Sony

(Public Company; SNE; Consumer Electronics industry)

July 2007 — Present (2 years 1 month)

• Delivered nearly 100% increase in Revenue YoY for Sony's direct channel
• Business lead for cross-functional team for SEO for Sony's European website, resulting in top 5 listing on laptop, camera, hd tv, and other premium generic terms
• Manage Sony's largest pan-European search campaigns, delivering over 150% increases in engagement and purchase intent metrics
• Business lead for cleaning up Sony's direct website for SEO (Sony Style) increasing pages ranking in Google by over 1000% (of course going from 300 to 5,000 isn't that difficult)
• Supporting Senior Executive management with a clear strategy to put search first online across the various business groups
Owner

smush Design

(Online Media industry)

January 2004 — Present (5 years 7 months)

In my free time, I develop web applications. Occasionally, I build sites and do SEO consulting for friends and acquaintances

Additional Information

Heath Weaver’s Websites:

Heath Weaver’s Interests:

I am mad about swimming. I swim nearly every day and like to blog and work on web apps to help others enjoy swimming more (see www.virtualswimcoach.net). I love to read and highly recommend that everyone take a course on speed reading (see www.smartreading.be). I dream to be able to do fashion illustration full time. It is a hobby for now, but some day... I also love web development using Ruby on Rails and have been at it for about four years. Ruby is a fantastic development language. I used to tutor under-privileged children in Brooklyn one night a week and found that extremely rewarding.