Heather Wilson

Current

Founder & CEO at Bench Strength
President at Wilson Strategic Consulting (Self-employed)

Past

Instructor at Emory University
Director, Marketing at The Home Depot
Direct Marketing Consultant at Quebecor World

1 more...

Education

Emory University - Goizueta Business School
Kellogg, Northwestern University
University of Massachusetts, Amherst

Recommended

4 people have recommended Heather

Connections

500+ connections

Industry

Marketing and Advertising

Heather Wilson’s Summary

Ms. Wilson is most noted for business strategy, integrated marketing campaigns, brand development and organizational effectiveness built on consumer insights. Her clients include: The Home Depot, Delta Air-Lines, Inter-Continental Hotels, Geek Squad, Emory University, DDB Chicago, Grey Direct, Rapp Collins, Modem Media, Digitas and others. She has helped these companies develop their business strategies and reinvent their product/service offerings or organizational structure to fundamentally improve marketing communications.

A 20-year consulting professional, Wilson has developed the strategic plans and multi-channel marketing campaigns for both consumer and business-to-business. Wilson spent six years as a marketing executive at The Home Depot and Expo Design Centers where she held several key positions, including Credit Marketing Director and Director of Multi-Channel Marketing. Her accomplishments at The Home Depot contributed over $2 Billion in sales from new product offerings (Home Improvement Loan) and new distribution channels (DRTV, catalog sales and direct marketing). Prior to The Home Depot, Ms. Wilson was a consultant in the direct marketing industry developing programs for companies such as Kohl’s, All State and MCI.

In addition to consulting, Ms. Wilson is also a skilled speaker and has taught Entrepreneurship and Email Marketing at Emory University (www.emory.edu) and has given business speeches at the National Conference for Women In Business at Darden University and to the Kitchen & Bath Industry at a SEN Conference in Denver, Colorado.

Heather Wilson’s Specialties:

Expertise includes:

- Business Strategy
- Brand Development
- Multi-Channel Marketing Strategy (Online, Direct, Financial Services & Retail)
- Social Media Strategy
- New Product Launches
- Organizational Alignment & Integration
- Project Management
- Market Research
- Workshops & Training
- Professional Coaching
- Public Speaking

Additional Information

Heather Wilson’s Groups:

Girls on the Run Atlanta, Board Member
Atlanta Women's Alliance, Board Member
Goizueta Alumni Association / Executive Women of Goizueta
The Junior League of Atlanta
Direct Marketing Association
American Marketing Association