Communicating ... Connecting. Strategic, results-driven public relations, social media, marketing
Orlando, Florida Area
- Current
-
- Director of Public Relations at Costa DeVault
- Past
-
- Director of Public Relations at Promotions One
- Account Coordinator at Funk Luetke Skunda Marketing
- Education
-
- University of Toledo
- Recommended
-
1 person has recommended Heather - Connections
-
128
connections
- Industry
- Public Relations and Communications
- Websites
Heather Whaling’s Summary
An award-winning, seasoned communicator, Heather fuses strategic thinking, strong writing skills and creativity to deliver public relations and marketing results that help clients achieve their business goals.
She advises businesses and non-profits about Web 2.0's influence on online and offline communication -- and the value of incorporating emerging media strategies with traditional approaches. Not one to just "talk the talk," Heather maintains a presence on multiple social networks, manages the agency's blog and maintains her own personal site.
Heather delivers public relations and marketing services in a variety of industries, including professional services (e.g., law and accounting firms), healthcare, nonprofits, real estate/development, software/technology, education and public affairs. Her clients have been featured in TechCrunch, Fortune Small Business, Entrepreneur Magazine, the New York Times, Wall Street Journal, Associated Press, Washington Post, New York Daily News and the Miami Herald, as well as regional and trade publications.
Heather Whaling’s Specialties:
Strategic planning; media relations; interactive marketing and social media; branding; crisis communication; message development and deployment; public affairs and grassroots organizing; event planning; technical, news and feature writing; and public speaking.
Heather Whaling’s Experience
-
Director of Public Relations
Costa DeVault
(Privately Held; Public Relations and Communications industry)
2005 — Present (4 years )
Lead public relations, social media and marketing initiatives for a range of regional and national clients. Secured media placements in the Wall Street Journal, New York Times, Fortune Small Business, FOX News, Headline News and dozens of high-circulation trade magazines.
Develop long-term marketing communications plans for multi-million dollar clients.
Provide support to business development efforts and RFP responses.
Published in PR News about social media and PR agencies; quoted in Black Enterprise about the power of "listening" to social networks. -
Director of Public Relations
Promotions One
(Public Relations and Communications industry)
2005 — 2005 (less than a year)
-
Account Coordinator
Funk Luetke Skunda Marketing
(Public Relations and Communications industry)
January 2002 — March 2005 (3 years 3 months)
Heather Whaling’s Education
-
University of Toledo
BA , Communication , 1999 — 2001
Additional Information
Heather Whaling’s Websites:
Heather Whaling’s Interests:
Communicating, connecting people and resources, social media for social good, nonprofits, sports, reading, friends and family.
Heather Whaling’s Groups:
-
BlogHer -
Public Relations Society of America (PRSA National) -
Young Democrats of America -
Social Media Today -
Social Media Mafia -
Public Relations Society of America Orlando Regional Chapter -
GenNext Columbus -
Web 2.0 for Higher Education -
B2B Social Media -
Social Media, Social Good -
Creative Professionals of Central Ohio -
#journchat -
Social Media Club of Columbus -
#PRStudChat -
Solo PR Pros
Heather Whaling’s Honors:
2 Crystal Awards and 3 Merit Awards -- given for communication excellence in NW Ohio and SE Michigan from the Women in Communication Association
2 Image Awards and 3 Judge's Awards -- given for outstanding achievement in public relations from the Florida Public Relations Association
Heather Whaling’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
