E Commerce Marketing -SEM-SEO-Affiliate
Greater Denver Area
- Current
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- President PMG at Paulson Management Group, Inc
- Past
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- Classroom Manager at PPC Classroom
- SEM at Microsoft
- Director Marketing Services Division (independent contractor) at ParnterCentric Inc (Sole Proprietorship)
- Affiliate Marketing Director - Search Engine Manager at X10 Wireless Technologies
- Vice President E Marketing at GalaSource Inc (Sole Proprietorship)
- Education
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- New York Institute of Technology-Old Westbury
- University of Phoenix
- Recommended
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- Industry
- Marketing and Advertising
- Websites
Heather Paulson’s Summary
Advanced e management experience in CPC, CPM, CPL, strategies.
Certified Google Adwords professional with 5 years PPC management, of budget levels to $20 Million Annually in advertising cost through, Overture, Ask, Google, Findwhat, Miva, MSN, and data feed management through Shopping.com, Froogle, BizRate.com Shopzilla. Worked as Microsoft SEM.
Online brand development practitioner using; community marketing logic, persona based marketing, interactive marketing management and integrated marketing communications, as well as social media.
Advanced B2B – B2C e commerce affiliate program and partner management program development through; Commission Junction, Link Share, Performics, Direct Track, Share a Sale.
A/B, Taguchi, and Multivariate conversion testing and advanced e commerce user interface design skills. Specializing in lead generation and gorilla acquisition through various targeted e campaign strategies, site architecture and e-commerce click path analysis and UI navigable enhancements. Lead and acquisition expert concerning online click path and funnel strategies.
Years of experience leading and managing online global development and design teams and outsourced third party vendors and contracts.
Online Media and interactive media market planning, integration, development, and management, including advanced understanding of IAB and CASSIE marketing units, advertising mapping strategies, and site monetization and CPM rate chart planning.
Email channel manager with fundamental knowledge of all SPAM ACT com pliancy guidelines, principles and email best practices.
Deep experience in managing B2C and B2B product requirements, market analysis, product adoption, and integrating with product development organization in a multi channel environment. Excellent contract negotiator.
Search Engine Optimization Master
Heather Paulson’s Specialties:
Internet marketing, e commerce marketing, e marketing, paid search marketing, affiliate marketing, email marketing, search engine optimization, seo, ppc, partner marketing, Integrated marketing communications, online brand management, viral marketing, buzz marketing, marketing
Heather Paulson’s Experience
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President PMG
Paulson Management Group, Inc
(Privately Held; 1-10 employees; Internet industry)
September 2007 — Present (2 years 3 months)
Affiliate Program Management, Paid Search Management, Natural Search Engine Optimization. Web Development, Landing Page Development, Analytics and e commerce business development and consulting.
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Classroom Manager
PPC Classroom
(Marketing and Advertising industry)
2007 — 2008 (1 year )
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SEM
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
January 2007 — March 2007 (3 months)
Hired as a contractor to implement Multivariate and other forms of ad Copy and destination URL testing. Also instituted Paid search best practice guide for SEM channel for MSN SEM team.
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Director Marketing Services Division (independent contractor)
ParnterCentric Inc (Sole Proprietorship)
(Sole Proprietorship; 51-200 employees; Internet industry)
October 2005 — March 2007 (1 year 6 months)
Manage client online advertising campaigns, paid search, SEO, Mobile media, Google video, email management, online development, vendor software integrations, e strategies, UI analysis, statistics reporting and all server side client taguchi and multivariate testing.
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Affiliate Marketing Director - Search Engine Manager
X10 Wireless Technologies
(Privately Held; 201-500 employees; Consumer Electronics industry)
September 2004 — October 2005 (1 year 2 months)
Hired October 2004 within 2 months of hire I increased affiliate sales by 313%
Managed process of communication of over 10,000 affiliates in three networks; Commission Junction, Performics, and our Indie or internal affiliate program.
Increased affiliate sales in our indie program by over 787% from Jan to April 2005.
Under my direction the Paid search channels increased sales by over 291% within a two months of being designated SEM
Split tested and analyzed landing pages; implemented new UI enhancements based off conversional data and keyword conversion rates.
Implemented ARM and CRM communication strategies. Oversaw the timeline and direction of all affiliate media creation and organization; created and managed merchandising packages for affiliate channel with ASP and ROAS in consideration.
Rose this affiliate program from a $2.00 3 month EPC to a $58.00 3 month EPC in Commission Junction -
Vice President E Marketing
GalaSource Inc (Sole Proprietorship)
(Sole Proprietorship; 11-50 employees; Business Supplies and Equipment industry)
November 2003 — August 2004 (10 months)
Reorganized online marketing channels at a savings of $148,000 annually
Implemented e-mail marketing channel and e-mail testing.
Implemented PPC API and oversaw management of all search engine marketing and B2B comparison engines and datafeeds.
Took the site from a global popularity index of 2 million to one of the top 150,000 most visited sites in the world within 3 months
Implemented Web trends 7 statistics and tracking analytics analyzed traffic patterns and reconfigured landing pages to benefit traffic patterns.
Oversaw the UI development of the companies 4 additional sites, including managing all online marketing channels for both the B2B and B2C platforms
Marketing initiatives broke company records in sales the first month from 250 to over 500K
Heather Paulson’s Education
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New York Institute of Technology-Old Westbury
Masters , e Commerce , 2006 — 2008
Ellis College of NYIT
- Activities and Societies:
- e Commerce Specialization masters program Ellis College of NYIT
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University of Phoenix
BSB/Mrkt , Marketing , 2001 — 2006
Additional Information
Heather Paulson’s Websites:
Heather Paulson’s Interests:
Paid Search, Search Engine Optimization, Integrated marketing Communications, Online marketing, Interactive marketing, Blogging, e Commerce marketing, Internet Marketing, User Interface design, Affiliate marketing,
Heather Paulson’s Groups:
Board of Directors Affiliate Summit 2006
Advisory Board Affiliate Classroom 2007
Member IAB interactive Advertising Bureau,
Member eMarketing Association,
Registered in Madison Who's Who of Executives and Professionals,
Council Member of Gerson Lehrman Group,
Google Certified Adwords Professional,, MyBlogLog.com
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The Internet Oldtimers Foundation -
Search Engine Strategies Conference & Expo -
Internet Affiliate Marketers Association (IAMA) -
Search Marketing Salon -
Affiliate Program Management -
Green Affiliates
Heather Paulson’s Honors:
PartnerCentric has been honored with the distinction of being one of the Top 10 SEO companies for December 2006 from PromotionWorld.com under the direction of Ms. Paulson
Heather Paulson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
